AMZPPC 55: A Data-Oriented Approach to Advertising in December

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do if RPSB isn't working? 9:15 Confirm that it's an anomaly 11:05 Amazon rewards campaigns with momentum 14:33 How our data works 16:45 December is bigger than Cyber Weekend 20:22 Does every day have the same performance? 22:50 An average yet strong first week 25:05 Holiday mania happens from December 10 -21 28:05 Strategies to capitalize on the pre-Christmas craze 30:45 The trailing, final week of December 32:30 A December week-by-week playbook 33:42 The 2 most important days of December Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede