AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den! ____ Podcast Timestamps 02:20 Find us on YouTube and Anchor 03:05 RPSB (Research, Peel, Stick, and Block) 13:24 RPSB vs. RPS? 19:50 Keyword Cannibalization 21:20 The Prickly Part of RPSB 22:58 Solution 1 - Category Targeting 28:20 Solution 2 - Search Term Graduation Criteria Updated 33:35 Initial Bids - A How To 39:31 Keyword Dumping 42:40 Pro-tip: Bulk Ops Mastery 44:50  Final verdict of RPSB’s future ____ Resources Mentioned Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump Ep 41, What to Expect from 30 Days of Running Amazon Ads Ep 26, An Introduction to Bulk File Operations ---- All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede