AMZPPC 60: LIVE Amazon PPC Campaign Audit

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records). We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation.  We will fight for our right to success, to healthy Amazon campaigns. Who’s with us? Let’s go! ___ Episode Highlights 00:00 Live Audit Account - Intro 4:16 Account Audit 06:26 Pro tip: Best campaign naming structure 08:20 Pro tip: Order highest to lowest spend 25:40 Auto Targeting Options 32:04 Search Terms Tabs 43:39 Placement setting data 48:11 Audit recap 51:31 Final thoughts ___ Links & Resources  + Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/ + Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv + Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start) https://anchor.fm/dashboard/episode/e9us4i + Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09 + Ep 51 - The 6 Layers of Campaign Structure Complexity https://anchor.fm/dashboard/episode/e8ung4 + Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al ___ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!