AMZPPC 62: ACoS: Amazon Platform Tax?

Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count. Thanks for tuning in! We’ll see you in the badger den. Please note: These questions are paraphrased and the identity of the member is concealed. Episode Highlights 00:00 Intro & Topic Overview 11:17 What to do if all your profitable keywords are branded 20:27 What to do if struggling with ACoS unbranded searches 27:55 How to Segment TOFU- BOFU- MOFU 33:44 What to do if you have limited ad spend budget 39:05 See you in the badger den! Links & Resources Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!