AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?

Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC silent killer, then you better get familiar! We’ll see you in the badger den. Episode Highlights 3:44 Death by a thousand cuts 4:30 The danger of auto campaigns 8:05 How most people optimize with the search term report 12:05 Running successful auto campaigns 13:00 How to structure your account from day 1 15:43 N-gram analysis 18:50 PPC tools 21:15 Don’t lose keywords before they’ve had time to convert 22:30 Keyword dumping Links & Resources Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4 Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/ All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!