AMZPPC 65: How to Raise Lifetime Value with Market Basket Report

Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 05:14 What is Market Basket Analysis? 08:50 What is Market Basket Report? 15:14 6 steps to maximize data return from Market Basket Analysis 23:50 On Product Targeting campaigns 27:10 Farewell, Badger friends! Links & Resources 7 Tips to Get More Clicks on Amazon Ads: https://anchor.fm/theppcden/episodes/AMZPPC-61-7-Tips-to-Get-More-Clicks-on-Amazon-Ads-eaftqn AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads: https://anchor.fm/theppcden/episodes/AMZPPC-Badger-Bite-4--New-Product-Targeting-Options-for-Sponsored-Brand-Ads-e97246 Ep 44: Listener Q&A: Optimizing Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!