AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements We’ll see you in the Badger Den. Episode Highlights 2:20 Intro 4:30 Our new solution for placement bid settings 6:43 Introduction to single keyword campaigns 10:20 How to adjust bids by placement for SKCs 14:40 When a single keyword campaign shouldn’t be used 18:59 Placement settings when Rest of Search is performing poorly 29:20 Placement settings when Product Pages is the worst performer 39:45 How Ad Badger can help with placement bid settings Links & Resources A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!