AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns. The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread. To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the Badger Den Episode Highlights: 2:20 Intro 4:00 Follow along with our bid calculator 4:52 Reach out to us about our Managed Services 10:00 What makes placement bids tricky? 16:25 Why did we start with single keyword campaigns? 18:50 Analogy of a car - giving you a frame of reference 22:20 What does Amazon give us? What can we do with it? 27:00 Target CPC shouldn’t be your bid! 32:40 A case study on our strategy for multi-keyword campaigns 42:15 Our formula for finding keyword bids for multi-keyword campaigns Links & Resources Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef A Round-Table on Adjusting Bids by Placement: https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 Ep 44: Listener Q&A: Optimizing Placement Settings https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!