AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP

For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode. Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 4:20 Intro to Amazon DSP 7:40 Targeting with Amazon DSP 27:35 Summary and key takeaways Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno