AMZPPC #85: How Does Amazon PPC Work with Misspellings

We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:55 How you should think about misspellings 5:05 How exact match has become exact-ish 12:10 Misspellings with broad and phrase match 12:40 How negatives affect your exact matches 15:35 Search term rankings and misspelled words 17:20 What you should actually do about misspelled words 21:15 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno