AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads

We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How conversion rates work 11:20 Targeting types for Sponsored Display ads 15:30 Sponsored Display conversions 17:30 The big problem with conversions in Sponsored Display ads 30:40 What we’d like to see and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Join the waitlist for the launch of Ad Badger App’s version 2 Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno