AMZPPC #94: How One Keyword Can Apply to Multiple Products

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40 Multiple products with the same keyword 11:00 How CPC is affected 15:50 Optimizing each keyword 18:20 Keyword variations 21:38 Keyword Cannibalization 29:17 Match types 31:05 Multiple products bidding for the same keyword 37:20 Closing thoughts Links & Resources Ad Badger V2 All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno