An Absolute Master Class in Brand Strategy for Entrepreneurs with Anneli Hansson

What's the real difference between a memorable brand and a forgettable business? Effective brand strategy. In this episode of Maverick Culture, I talk with my friend Anneli Hansson, a brand strategist who's worked with companies ranging from small startups to giants like Coca-Cola, Levi's, and Volvo.  What I really love about Anneli isn't just her experience—it's how clearly and simply she explains things most people overcomplicate. We talk about what a brand actually is, why companies need to slow down and define who they are before they try to sell anything, and how getting your brand right makes you stand out without having to compete on price. Anneli shares the process she uses to help businesses find their identity, align their teams, and build a strategy that's real, not just nice words on a website.  We also get into why your brand isn't just what you say—it's how you show up, how you treat people, and how you make them feel. If you're trying to build something people actually care about—this episode will help. Connect with Anneli Hansson Website: https://www.annelihansson.com/ Linkedin: https://www.linkedin.com/in/theannelihansson/ Instagram: https://www.instagram.com/theannelihansson/ Making entrepreneurs mavericks in a culture of mimics. A maverick is someone who breaks away from conventional thinking or behavior to create their own way. This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth! People that stand out to me as mavericks. So feel free to join me as I grow into the maverick this culture needs. Tahe's Website: https://www.maverickculture.com/ Tahe's Instagram: https://www.instagram.com/tahegovernor Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/ Tahe's email: [email protected] Music Credit: @KrpticUnknown   #sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth