An Accountant’s Playbook to Great Marketing ft. Mary Yee

Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Mary to unpack how a career that moved from finance to Clorox to PlayStation to the CEO seat at Tatcha (and back to PlayStation) shaped her view of what great brand building actually requires. Mary Yee is Senior Vice President of Marketing at Sony Interactive Entertainment, where she oversees the PlayStation brand globally across hardware, peripherals, network services, subscriptions, digital retail, and games. Her career began in public accounting before she moved into brand marketing at Clorox. She later joined PlayStation during the PS4 era, helping build the brand through a major period of category growth and digital transformation. In 2021, she became CEO of Tatcha, where she helped expand the luxury skincare brand across channels and into 34 countries before returning to Sony Interactive Entertainment. Across gaming, beauty, and CPG, Mary’s approach is rooted in the same core idea: understand the business, understand the consumer, and build brands around real human connection. What You'll Learn: Why financial literacy can make marketers stronger brand builders How analytics and creativity should work together, not against each other How Tatcha used communities, creators, and retail to fuel growth Why Mary defines herself, first and foremost, as a brand builder How cross-media IP expands reach beyond a brand’s core audience Why PlayStation anchors products, games, and IP under one master brand How curiosity helps leaders move successfully across categories and roles Hosted on Acast. See acast.com/privacy for more information.