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Marketing Vanguard

by Adweek

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

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Episodes

  1. Brandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s Growth ft. Dan Moriarty

    Audience targeting may have gotten easier, but getting people to truly care has not. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Dan Moriarty, CMO of Chicago Fire FC, to unpack why the marketing pendulum is swinging back toward creative, what makes live...

  2. Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn

    Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Chime’s SVP of Growth to unpack why brand lift and direct-response accountability belong in the same system, why...

  3. The Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap

    When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand clarity becomes mission critical. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Grace Kao, CMO of Snap, to talk about what it takes to build a…

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  4. Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG

    CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Jessica Apotheker, CMO of Boston Consulting Group, to unpack what it...

  5. An Accountant’s Playbook to Great Marketing ft. Mary Yee

    Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Mary to unpack how a career that moved from finance to Clorox to PlayStation...

  6. Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint

    What happens when consumers love the idea of your product but freeze when it is time to choose? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Andy Lopez, CMO of Behr Paint, to unpack how Behr is turning consumer friction into brand opportunity. Andy shares why “color...

  7. Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

    What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of Adweek’s Agencies Vanguard program with three founding members:...

  8. How to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige

    Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody, to explore…

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  9. Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms

    What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chief Marketing Officer of NBCUniversal Television and Streaming, to break it down. Jennifer traces her path from Olympic dreams to...

  10. How AI is Changing Tech Marketing with Sam Allen, CEO of Iterable

    The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny Rooney welcomes Sam, CEO of Iterable, to explore how AI is reshaping marketing technology, the future of the CMO role, and why strategic…

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  11. Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji

    Marketing Vanguard continues live from Cannes as Jenny Rooney hosts a special Adweek House conversation with Mainardo de Nardis, Global President and COO of Edelman and Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever. This conversation cuts straight into one of...

  12. Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM

    Are marketers making a fatal mistake by treating AI as just a cost-cutting tool? The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jonathan Adashek, SVP, Marketing and Communications at IBM, to unpack how marketers should be treating AI, today. He breaks down how…

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  13. Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo

    Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes only works when CMOs show up with clear intention. Mark explains how AI has moved from tech hype to operational reality, why...

  14. Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe

    The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how heavyweights…

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  15. Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz

    Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conversation, Todd makes a sharp case for something the industry has almost talked itself out of - marketing is supposed to be fun....

  16. Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB

    The Cannes 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships at Major League Baseball. In this conversation, Uzma shares why fandom is not a behavior. It is identity. And why, for MLB, that changes the entire...

  17. Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA

    Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌURA has evolved from a sleep-focused wearable into a broader health and readiness platform, helping people understand what is happening inside...

  18. Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI

    If you think the story behind AI is a productivity-led one, you’re wrong. Our series from Cannes 2026 continues as host Jenny Rooney sits down with Rafa Flores, Chief Product and Growth Officer at Treasure AI. In this one, Rafa cuts through the noise around AI adoption and AI-selling and gets…

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  19. Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard

    Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard. In this conversation, Jill reveals the false binaries marketing keeps boxing itself into: AI vs. creativity, brand vs. performance…

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  20. Marketing Vanguard at Cannes: How Saying No Made LEGO Stronger ft. Julia Goldin of LEGO

    The “Marketing Vanguard at Cannes” series continues as host Jenny Rooney sits down with Julia Goldin, Chief Marketing and Product Officer at LEGO. In this conversation, Julia shares how LEGO has grown from a children’s toy company into a global experience brand loved by kids, teens and adults,...

  21. Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg

    This episode of Marketing Vanguard comes straight from Cannes 2026 as host Jenny Rooney sits down with Nathan Rosenberg, Chief Marketing and Brand Experiences Officer at Virgin Voyages. They discuss why the best and most real marketing happens when a customer is telling their friends the story of...

  22. Is This the End of Tech-Spec Marketing? ft. Sarah Larsen

    Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sarah Larsen, CMO at Hisense USA, joins Jenny Rooney to unpack why she’s throwing tech-speak out the window and rebuilding…

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  23. Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder

    This episode of Marketing Vanguard comes straight from Cannes 2026. Join us as host Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial Officer at Autodesk. Together, they explore why this AI era is also the “golden era” for creatives, why human ingenuity still runs the…

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  24. Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan

    While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the…

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  25. The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza

    Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael Lacorazza, Executive Vice President and CMO of U.S. Bank, unpacks the biggest leadership lessons behind his career across Lexus, Toyota, and...

  26. The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa

    CMOs are being dubbed the new "unicorns," but is the journey as magical as it sounds? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Tim Rosa, CEO of Somnee, to explore the rare and valuable career trajectory from Chief Marketing Officer to Chief Executive Officer, and…

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  27. Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol

    There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s brand journey. CMO Deena Bahri joins the conversation to share how she went from a customer of the brand to its CMO, how they’re redefining the hair…

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  28. How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly

    How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, why embracing risk and "failing fast" is…

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  29. If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance

    The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against massive incumbents by doubling down on empathy,...

  30. Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!

    What if AI could bring more humanity to marketing, instead of taking away from it? In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals why brand authenticity matters more than ever in an AI-driven world, how CMOs should...

  31. How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months

    EVP, GM, or CMO - why pick one when you can be all 3? In this episode of Marketing Vanguard, Keisha Taylor Starr, EVP, CMO, and General Manager of Scripps Networks, proves that intersectionality and a diverse skill set can take your marketing game to the next level. Tune in for their discussion…

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  32. The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime

    A new age of Super Bowl marketing has dawned upon us, and it’s time to embrace it. In this episode of Marketing Vanguard, marketing leaders from Meta, Instacart, and Chime reveal how their brands are redefining Super Bowl marketing by prioritizing social-first strategies, earned media, and...

  33. Refusing to Become Irrelevant: Victoria Lozano on her Crayola Journey

    Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta in November 2025, Victoria Lozano, former CMO of Crayola, proves that the growth work of even the most iconic brands can and...

  34. Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale

    How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur with an…

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  35. The Art of Making Fintech Cool with Catherine Ferdon of Coinbase

    Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity matters when it…

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  36. How Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez

    Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex Gonzalez, Metro Atlanta Chamber's Chief Innovation and Marketing Officer, explains why Atlanta is a top marketing hub and how brand...

  37. John Brockelman’s Unconventional Playbook for Financial Marketing Success

    Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can...

  38. Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.

    The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco...

  39. How Archer Roose Is Flipping the Wine Industry on Its Head with CMO, Conley Downing

    Wine was a gatekept category, suffering from the dreaded perception of being "boring." That is, until Archer Roose, the canned wine company, redefined the category and made it fun for Gen Z. In this episode of Marketing Vanguard, CMO of the brand, Conley Downing, unpacks how they leveraged “fun”...

  40. Disrupting the Marketing Landscape with Purpose with Sarah Leinberger of Yoobi

    Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah...

  41. Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event

    In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far...

  42. Successfully Using AI in Business with ClearPrompt CEO, Karin Timpone, at the World Economic Forum Event

    Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy. What You'll Learn: Why CMOs are perfectly...

  43. Brandweek 2025: Build-A-Bear’s CEO, Sharon Price John on Claiming Your Place, Being a CEO and More

    From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of...

  44. CMO Relevance Secrets with Sumit Virmani at the World Economic Forum Event

    More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with…

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  45. Workday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event

    CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks...

  46. How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event

    AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is...

  47. How Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event

    AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going...

  48. Salesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale

    In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in…

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  49. The Proven Playbook for Cultural Relevance at Georgia-Pacific with Laura Knebusch

    How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a…

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  50. How to Become a SUCCESSFUL Challenger Brand ft. BodyArmor and Tom Gargiulo

    Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding as a challenger...

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ABOUT THIS SHOW

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

HOSTED BY

Adweek

Produced by Al Mannarino

Frequently Asked Questions

How many episodes does Marketing Vanguard have?

Marketing Vanguard currently has 398 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Marketing Vanguard about?

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic...

How often does Marketing Vanguard release new episodes?

Marketing Vanguard publishes regularly with 398 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Marketing Vanguard?

You can listen to Marketing Vanguard on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Marketing Vanguard?

Marketing Vanguard is created and hosted by Adweek.
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