An Inside Look at DSG | UW's Strategic Expansion

from Impressions Xchange · host Ashley Roberts

Chris Wells of DSG | UW discusses the company's strategic expansion into new technologies and markets, integration of new equipment, the shift in educational testing from print to digital, and the importance of automation and AI in improving marketing communications. The episode also covers trends in direct mail, innovations in audience targeting, and the company's approach to leveraging USPS postal promotions to benefit their clients.

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This episode was published on August 28, 2025.

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