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An Inside Look at DSW's Relaunched Loyalty Program episode artwork

Sep 24, 2018 7 min

An Inside Look at DSW's Relaunched Loyalty Program

from Total Retail Talks Hosted by Joe Keenan

In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer's loyalty program, including how the new program differs from its previous version as well as the internal data challenges…

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An Inside Look at DSW's Relaunched Loyalty Program

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This episode was published on September 24, 2018.

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