An Introduction To The MTC Method And How You Can Get Your Brand Seen

KEY TAKEAWAYS COVERED IN THE PODCASTGrowing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want.There are sections to the MTC method – get seen, get emails, get sales and get fans.Each section is equally as important and they follow nicely on from one another.Getting emails focussing on finding out who out of those that has seen you, is interested in what you have to offer. One of the best ways to do this is to get emails.Where are you asking for sales? What are you doing to encourage them? Do you have sales pages? Are you doing webinars? Do you have client meetings?There are so many incredible ways to get seen, including Facebook, Twitter, LinkedIn, Instagram, blogs, guest blogging, speaking, live video, SEO, AdWords, Facebook Ads, your website, PR, networking and your branding.LinkedIn is great for B2B businesses.Try to focus on just a number of things, rather than trying to be all things to everyone. Consistency is much more important.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to getting seen you need to ensure you’re not forcing yourself to do something you don’t want to do. If you’re not going to enjoy what you’re doing, it’s not going to work for your business as you will find you’re less likely to stick at it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the MTC Method? – 05:51The MTC Method – 08:5410 Ways to Grow Your Audience and To Get More Customers In 10 Days – 12:13How to Get Seen – 14:13How I Get Seen – 22:45LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETickets for MarketEd LiveSign Up for The Masterclass /masterclass10 Ways To Grow Your Audience And To Get More Customers In 10 Days /10waysSEO SASMy InstagramMy TwitterTranscript below&nbsp;Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast. How are you doing? You know right before I got on this episode I was doing some work on upcoming episodes, looking at who we've got coming on the interviews and when they are and what episode they're going to be on and I can't actually believe I'm recording episode 81, it seems crazy. I've just sort of, obviously we have a folder for each episode on our shared drive. And I've literally just added a load more folders cause I'd run out and I've just literally gone up to a hundred and it feels like it's going to be there in no time at all. So I can't believe we're on episode 81 and I just wanna say thank you. Thank you so, so much for listening. And if you're new to the podcast, hello and welcome. Great to have you here!Speaker 1: (01:22) And let me just remind you guys what the podcast is about because obviously I went through a name change a little while back. It was, or it used to be Social Media Marketing Made Simple and now it's Marketing That Converts because I find that we were covering so much more than just social media. And actually where I really love sort of talking about and the things I think is super smart are things like funnels and ads and landing pages and sales pages and all the other good stuff and that it's not to say that I don't ever talk about social media cause I totally do. But I want to include that other stuff as well. And it was interesting, you know, when I was trying to come up with the name marketing that converts because at the same time I was trying to name my academy. And then from that I've since come up with now I shorten it sometimes because marketing that converts is point and my fault, I've shortened it to MTC, which I always get the wrong way round, which is embarrassing.Speaker 1: (02:15) Uh, normally I say MCT, but anyway, MTC and I've since come up with a method and a model. Now, I never intended on coming up with either of these things, but I'd worked with so many businesses over the years. I've been in marketing over 15 years. I did a marketing degree and I've worked with thousands upon thousands of businesses helping them to better market themselves. And I wanted to take some of that knowledge and, and some of that experience. And work out what makes some of those businesses really fly and really successful? And then some the aren't, what were the differences? Anyway, I ended up coming up with the MTC model, which interesting enough, I'm going to be talking about when I speak at MarketEd Live, that's going to be the first time I really present that to the world, which is going to be very excited if you haven't got a ticket. I think there are a few left, so do go check out MarketEd Live. I will put a link in the show notes. Just so you know, when I say there's a link in the show notes, what I mean is if you go to www.teresaheath-wareing all one word, so that's t, e, r, e, s, a, h, e, a, t, h, w a r, e, i, n, g, such a mindful.com a forward slash and whatever number episode you're listening to, but the numbers in, so today it's going to be forward slash 81 (www.teresaheathwareing.com/81) Then you're going to find all the notes to do with this show. You'll find a transcription that we do every week and anything that I say I'm linking up is on that page. So I've got loads of other things that I haven't talked about. So there's going to be quite a lot on that page today so do go check that out. Anyway. So yes, I'm talking about the model that MarketEd Live, which is very exciting. And then from the model I came up with the method, again, I never intended to come up with either of these, but it was like, great, now you know how to structure your business, how do you actually do it? How do you actually then turn people who are prospects into customers into loyal fans? And that's why I came up with the MTC method. So anyway, today's episode, I didn't really mean to go on that rant. Actually. If you are new you'll get used to this. Um, hopefully. So I didn't think to go on about that at this point cause that's what I'm talking about today. Just a slight, slight introduction to the MTC method and one of the sections in it. Anyway, I meant to sort of say welcome and kind of give you an idea of what the podcast is about. Hopefully, I did that during that long ramble.(04:47) Also, if you are new to the podcast, I have been having a real push on trying to get reviews. It's one of those things that that's one of the many ways in which iTunes rank you, so therefore the more people that do reviews and write review, the more higher up I am in the rankings and more people hear about the podcast. So I would love it so much. If you haven't yet, please go and give me a review. Obviously I'd love five stars and write a review as well. So if you just go onto, if you're on an iPhone, you can go onto the podcast app, you put in a Marketing That Converts or my name, you'll then see the podcast, you click on it, scroll right the way to the bottom past all the episodes, and it'll show you my reviews and ratings and you'll be able to rate me. And also it says write a review and I'd be so, so very grateful. Thank you so much.&nbsp;What Is the MTC Method?&nbsp;(05:41) Okay, let's get on with today's episode. So I've already alluded to the fact that I'm going to be talking about my MTC method. Now really quickly let me explain what this is. I created a four step process on how you can grow your business because like I said, it was great that I put together this structure and I felt really happy and clear in my mind that there was this structure about how you should structure your business. However, I wasn't actually telling you how to then do it or I wasn't actually telling you, how to get customers. So the method was really kind of like the hands-on. This is what you actually do type thing. Now, a couple of things to mention before I go into it anymore is first off, when I talk about growing your business, it doesn't have to be that you want to get loads of money or you want a massive team or a big office or to be, you know, in the top 500 inc companies or whatever it is.Speaker 1: (<a...