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An online furniture brand with a twist—it's for designers only episode artwork

EPISODE · Nov 16, 2020 · 1H 6M

An online furniture brand with a twist—it's for designers only

from Business of Home Podcast · host Business of Home

With a focus on e-commerce and no showrooms or traveling reps, at first glance Saltwolf looks like any number of online furniture startups. But there’s a twist: it’s a to-the-trade company founded by interior designers, for interior designers only. On this episode of the podcast, founders Lindy and Jordan Williams talk about the frustrations they experienced in their own firm that led them to start Saltwolf, why younger clients don’t tolerate long lead times, and the secrets of reaching interior designers online.  

Episode metadata supplied by the publisher feed · Published Nov 16, 2020

What this episode covers

With a focus on e-commerce and no showrooms or traveling reps, at first glance Saltwolf looks like any number of online furniture startups. But there’s a twist: it’s a to-the-trade company founded by interior designers for interior designers only.

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An online furniture brand with a twist—it's for designers only

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Frequently Asked Questions

How long is this episode of Business of Home Podcast?

This episode is 1 hour and 6 minutes long.

When was this Business of Home Podcast episode published?

This episode was published on November 16, 2020.

What is this episode about?

With a focus on e-commerce and no showrooms or traveling reps, at first glance Saltwolf looks like any number of online furniture startups. But there’s a twist: it’s a to-the-trade company founded by interior designers, for interior designers only....

Can I download this Business of Home Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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