An online furniture brand with a twist—it's for designers only

With a focus on e-commerce and no showrooms or traveling reps, at first glance Saltwolf looks like any number of online furniture startups. But there’s a twist: it’s a to-the-trade company founded by interior designers, for interior designers only. On this episode of the podcast, founders Lindy and Jordan Williams talk about the frustrations they experienced in their own firm that led them to start Saltwolf, why younger clients don’t tolerate long lead times, and the secrets of reaching interior designers online.