Analyzing Amazon PPC Advertising Stats: What You Need To Know

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller?  10:57 Examining Trends  16:30 Will These Trends Continue?   19:00 ACOS Difference vs. Average 22:22 How Much Should I Be Spending on Sponsored Products? 32:35 Closing Thoughts 🦡 Resources & Links Where to find Stephen Noch, Ocean PPC How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? How Can I Use Amazon Advertising Stats To Manage My PPC? How To Get Over 100% Conversion Rates With Sponsored Display Ads How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 Why Do I Need A New Strategy For Account Averages In Amazon Advertising? What Brand Halo? The  Sponsored Brands Attributed Purchase Report How Do I Make Excellent Amazon Sponsored Display Videos On Budget? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto