Anders Sjoman, Author, VP, Communication at the Centre for Business History

In this episode, host Erin Narloch sits down with Anders Sjöman, an expert in history marketing and preservation, at the renowned Center for Business History in Stockholm. Together, they delve into the fascinating world of business archives and the power of storytelling in corporate heritage. Anders shares his personal journey, from a background in economics to his pivotal role in preserving and leveraging Sweden's business history.