Andreas Weigend - Vencendo na era dos dados: Marketing e Vendas na Web 2.0

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Episode metadata supplied by the publisher feed · Published Aug 19, 2009

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Como cientista-chefe da Amazon.com, a maior empresa de varejo online do mundo, Andreas Weigend especializou-se em entender como clientes se comportam na internet e ajudou a Amazon a construir sua cultura centrada no cliente e focada em métricas e resultados. Trabalha como consultor para MySpace, Nokia, Lufthansa e Alibaba na China, entre outras empresas, ajudando alguns dos mais brilhantes executivos do mundo a aproveitar e analisar dados sobre usuários para criar produtos e modelos de negócio inovadores. Antes de atuar na Amazon, cofundou a MoodLogic e foi cientista-chefe do Shock Market. É também professor de Comércio Eletrônico e Data Mining na Berkeley e na Tsinghua/Insead na China. Weigend já publicou mais de uma centena de estudos científicos e é coautor de seis livros. Foi agraciado com o IBM Partnership Award e o Career Award da National Science Foundation. Estudou Engenharia Elétrica, Física e Filosofia nas universidades de Karlsruhe, Cambridge e Bonn. Obteve seu Ph.D. em Física pela Stanford University e foi pesquisador do Centro de Pesquisas de Palo Alto (PARC), da Xerox, e do Santa Fe Institute.

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