Andrew Foreman on What Attracts Patients to Care

Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare marketing.The conversation explores the balance between patient acquisition and patient trust, how healthcare marketers can work within evolving privacy and regulatory constraints, and why personalization matters more than ever when helping patients choose providers. Andrew also shares his perspective on AI as a “thought partner” for marketers and offers advice for younger professionals entering the industry.