The Performance Prescription - A Healthcare Marketing Podcast

Carrie Foote, president of the Arizona Rural Health Association, joins Target Continuum’s Karmen Horton to explore how telehealth can expand access and improve outcomes in rural communities. They discuss patient-centered program design, workforce development, sustainable funding strategies, and why technology alone cannot transform care.

Christen Foy shares how her career evolved from decision support to leading primary care strategy and growth at MaineHealth. She explores the growing importance of primary care, the potential of virtual health, and the need to deliver care based on each patient’s individual needs. Christen also offers practical career advice for healthcare professionals looking to grow as leaders.

Lindsay Hutter, Chief Strategy & Marketing Officer at Goodwin Living, shares how the senior living and healthcare organization has grown from serving roughly 1,200 older adults a day in 2018 to more than 4,000 today while expanding its impact far beyond its residential campuses. She explains Goodwin Living’s commitment to being a provider of choice, an employer of choice, and a champion of social good through initiatives supporting team-member citizenship, brain health, physical wellness, and workforce development.Lindsay also discusses how Goodwin Living turns successful programs into freely available playbooks, why families need to begin planning for aging earlier, and how senior living leaders can benefit from looking beyond their own industry for ideas and inspiration.

Rachel Bowman shares how her team at Bayhealth brings healthcare’s human side to life through community outreach, an employee ambassador program, and an award-winning podcast. She explains how the podcast grew from an effort to reenergize clinicians after the pandemic into a platform that inspires employees, educates the community, and humanizes Bayhealth’s physicians and care teams.Rachel also discusses how Bayhealth’s ambassadors serve as “eyes and ears” throughout the organization, why meaningful anecdotes matter alongside traditional marketing metrics, and what healthcare marketers can learn by collecting experiences instead of pursuing a perfectly linear career path.

Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth. Chris also explores the unique storytelling opportunities within academic medicine, why marketers must translate complex medicine through the eyes of the patient, and why healthcare marketing is ultimately about anticipating demand rather than creating it.

Dr. Cleamon Moorer, Jr., Founding Executive Director of Eye Care For Detroit, joins Preston Smith to explain why vision health is inseparable from overall wellness, especially for seniors and people managing chronic conditions. They explore the barriers that prevent patients from receiving medical eye care, the growing role of mobile and home-based services, and how telehealth, portable diagnostic equipment, and AI could help healthcare organizations meet patients where they are without losing the human connection.

John Looney, Vice President of Marketing and Communications at UMass Memorial Health, shares the leadership principles that have helped him unite a 30-person team around a common purpose, vision, and set of values. He explains how transparency, kindness, and clearly defined responsibilities can strengthen collaboration while improving the quality and effectiveness of the work.John also discusses UMass Memorial Health’s approach to AI as partners in problem-solving. From prompt engineering to the team’s weekly “Prompt and Tell,” he offers practical examples of how healthcare organizations can make AI part of their culture while helping employees become more efficient and confident.

Matt O'Rourke, Director of Marketing at Yale School of Medicine, shares how his background in journalism and personal experience as a cancer survivor have shaped his approach to healthcare marketing. He explains why authentic patient stories can differentiate a healthcare brand, how reviews reveal what patients genuinely value, and why clinical expertise matters most when it is connected to human experience.Matt also shares how his team uses AI to accelerate campaign development, analyze data, and handle repetitive work while keeping human judgment, curiosity, and creativity firmly in control.

Julia Sorensen, VP of Marketing at Mass General Brigham, shares how her unconventional path from EMS and clinical social work to healthcare marketing shaped her approach to problem-solving and leadership. She explains why smaller organizations may have an innovation advantage, how marketers can build community trust through low-cost engagement, and why measuring ROI is essential.Julia also offers a practical framework for using AI to improve personal productivity, test new ideas, and streamline workflows without chasing every shiny new tool. The conversation concludes with advice for creating space for experimentation and a look at how Julia’s work as an artist fuels her creativity beyond healthcare.

Drawing on her experience as both a Chief Marketing Officer and Chief Experience Officer, Christine Albert explores why patient retention, access, trust and experience are valuable growth levers for healthcare organizations.The conversation covers experience design, operational alignment, provider accessibility, and how healthcare marketers can drive meaningful business outcomes by thinking beyond campaigns. Christine also shares practical examples of how small changes in patient experience can produce measurable growth and discusses how AI is raising the bar for trust, discoverability, and content quality across healthcare.

Rebecca Mankin, Founder and CEO of Mankin Consulting, joins Jerry Hofer to discuss two of the most common application traps that rural health organizations encounter: misunderstanding allowable uses of funding and failing to align projects with state priorities.Rebecca shares practical insights from years of experience helping healthcare organizations secure and manage grant funding, including why outreach and marketing activities are often allowable expenses, how compliance requirements are evolving, and why stakeholder engagement is critical before submitting an application.The conversation also explores innovative uses of funding for telehealth, cybersecurity, remote patient monitoring, and specialty care access in rural communities.

Carleigh Gabryel shares her unique career journey from television news reporter to leading research communications at the University of North Carolina. Along the way, she discovered a passion for helping researchers tell stories that connect scientific discoveries to real people, real communities, and real-world impact.Carleigh discusses how her team works across UNC's research enterprise to communicate everything from public health breakthroughs to cutting-edge medical discoveries. She explains why the most effective research communications humanize the researchers behind it and show how their work improves lives.The conversation also explores the growing role of short-form video, the importance of curiosity in effective communication, and the challenges universities face in demonstrating the value and impact of research.

What does it really take to improve healthcare access in underserved communities?In this episode, Paola Rios, Nicole Kuzmicic and Dr. Kathy Cornelius from Central North Alabama Health Services, Inc. (CNAHSI) share how one of Alabama's leading Federally Qualified Health Centers is helping patients overcome barriers to care through community partnerships, coordinated services, and a commitment to treating the whole person.The conversation explores common misconceptions about community health centers, the challenges many patients face in accessing care, and the innovative programs that make healthcare more affordable and accessible, from transportation assistance and low-cost medications to cancer screenings and food security initiatives.The team also discusses what it means to be a Patient-Centered Medical Home and an Age-Friendly Health System, demonstrating how coordinated, compassionate care can improve health outcomes across every stage of life.

Kate Stier shares how Capital Health has built trust across central New Jersey through a long-term commitment to community outreach, preventive screenings, educational publications, and boots-on-the-ground engagement.As Director of Public Relations and Community Outreach, she leads a team that works directly in the community to help patients access care before health issues become crises.Kate discusses the importance of leadership support, why consistency matters more than one-time campaigns, and how Capital Health has dramatically expanded its outreach efforts by empowering nurses, physicians, and executives to participate in community events.She also reflects on the career lessons she's learned over three decades in healthcare marketing, including the value of volunteering, mentorship, and showing up when the work needs to be done.

Dana Lampert, Founder and CEO of TrueSignal, explores how AI-powered search tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way patients research, compare, and choose healthcare organizations.Dana explains why many hospitals and provider groups are struggling to appear accurately in AI-generated recommendations, even when they have strong reputations and exceptional clinical expertise. He also introduces the concept of Trust Records: structured, AI-readable organizational data designed to help healthcare providers improve discoverability, transparency, and trust in AI-driven search experiences.The conversation dives into the future of SEO, the rise of AI-assisted patient decision-making, and why healthcare organizations that act early may gain a significant competitive advantage as AI becomes part of the new front door to care.

Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families.Genevieve explains how Sheppard Pratt launched a social media ambassador program that empowers employees to become advocates for the organization online while maintaining authenticity and brand consistency. She also discusses how the team uses real staff, real patient stories, and human-centered content to reduce stigma around mental health and create deeper connections with the community.The conversation also explores the evolving role of AI in healthcare marketing, balancing innovation with HIPAA compliance, and why healthcare brands must move beyond polished corporate messaging to truly connect with people on a human level.

Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare marketing.The conversation explores the balance between patient acquisition and patient trust, how healthcare marketers can work within evolving privacy and regulatory constraints, and why personalization matters more than ever when helping patients choose providers. Andrew also shares his perspective on AI as a “thought partner” for marketers and offers advice for younger professionals entering the industry.

What does it take to create real access to healthcare in underserved communities? In this episode, Domonic Hopson, President & CEO of Neighborhood Family Practice, shares a powerful and deeply human perspective on the realities of community health leadership and the role Federally Qualified Health Centers play in rebuilding trust, improving outcomes, and creating access for patients too often left behind by the healthcare system.Domonic discusses how his own upbringing shaped his passion for community health, why access to care is far more complicated than simply having insurance, and how poverty, housing insecurity, transportation, and mental health challenges all intersect with chronic disease management. The conversation also explores the growing importance of healthcare marketing and outreach in the FQHC world, why trust is built through consistency and community presence, and how organizations can balance mission-driven care with financial sustainability.One of the most powerful moments of the conversation comes when Domonic describes America’s healthcare challenge this way: “We’re looking to build a world-class front door because our front door is broken right now.”

Healthcare marketing is often measured by awareness, clicks, and scheduled appointments. But Orla Seidel, Director of CRM & Digital Marketing at Atlantic Health, believes the real opportunity is to measure what happens next: Did the patient show up? Did they complete the appointment? Did the experience reduce friction, improve outcomes, and support the business?In this episode, Orla shares how Atlantic Health is using data, AI, and cross-department collaboration to build more patient-centered journeys. She explains how her team launched AI-powered outbound agents to help patients prepare for colonoscopies, reduce cancellations and no-shows, and ease operational burden. She also breaks down the “four-legged stool” of marketing, IT/data, operations, and clinical teams, and why healthcare marketers need all four working together to make measurable progress.This conversation is a practical look at how healthcare marketing can move beyond campaigns and become a true driver of patient experience, operational efficiency, and completed care.

What does innovation really look like inside a rural Federally Qualified Health Center? In this episode, Dr. James Werth, CEO of Tri-Area Community Health, discusses the realities of leading an FQHC where mission, margin, staffing, and community needs all collide at once. From telehealth and school-based care to drone delivery and behavioral health integration, James shares candid lessons from both successful initiatives and failed experiments, and why healthcare leaders need to become more comfortable talking openly about what didn’t work. The conversation explores what makes FQHC leadership fundamentally different, why “build it and they will come” often fails in rural healthcare, and how operational groundwork, community buy-in, and staffing determine whether innovation succeeds.

What does it really take to get hired at one of the most respected healthcare organizations in the country?In this episode, Mikey Weil from Boston Children's Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice for job seekers trying to stand out in today’s competitive market, and explains how talent communities are one of the most powerful tools for both candidates and employers.The conversation also explores how AI is starting to reshape hiring, what skills actually matter right now, and why passion still plays a bigger role than most people think. Whether you’re trying to land your next role, build a stronger team, or just understand how hiring really works behind the scenes, this episode is packed with practical insight.

In this episode, Lynn Robbins shares a candid look at what it really takes to drive growth in post-acute and home-based care. From breaking down silos between sales and marketing to building true attribution and ROI, Lynn explains how healthcare organizations can evolve from outdated models into modern growth engines.She dives into the role of digital strategy, CRM integration, and trust-building across teams, while highlighting how changing patient behavior is reshaping the entire playbook.

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.

In this episode, Frank MacPherson of ChristianaCare shares a grounded, operator-level view of what’s actually changing in healthcare marketing and what teams need to do about it.From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care at all, Frank breaks down the forces reshaping patient acquisition. He also shares a practical case study on how his team transformed their online reputation, and why some of the most impactful work in healthcare marketing isn’t flashy.This is a conversation about adapting in real time, staying focused on what matters, and building strategies that reflect how patients actually behave today.

What does “access to care” really mean when your patients have to fly, snowmobile, or drive across frozen rivers just to see a provider?In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote regions in the U.S.: the Yukon-Kuskokwim Delta in Alaska.From mobile clinics that double as camping trips to telehealth as a lifeline, Shadi shares how his team is solving for access in ways most health systems never have to consider.This conversation is a powerful reminder that strategy, technology, and marketing matter even more when they meet the reality on the ground.

Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about.In this episode, Scott explores how to build credibility inside complex health systems, why the “messy” work is where real value is created, and how to connect strategy to operations and clinical goals.

David Tytell, Director of Marketing and Communications at MIT Health, discusses the mission of MIT Health, his career journey from astronomy to healthcare marketing, the importance of building relationships in marketing, taking risks to achieve success, the role of AI in enhancing marketing efforts, and the critical need for empathy in healthcare communication.

Amy Comeau shares a refreshingly honest perspective on building a meaningful career in healthcare marketing. Drawing from a background that spans marketing, healthcare, and even the performing arts, Amy explains why the most successful marketers often take unconventional paths, and why embracing what makes you different can become your greatest advantage. As an author, consultant, and marketing veteran, Amy has learned lessons through failure, leadership, and navigating the chaos of the pandemic.

Lance Bradshaw, Director of HR Workforce Transformation at Intermountain Health, discusses the evolving landscape of healthcare, the impact of AI on workforce management, and the importance of storytelling in recruitment.He emphasizes the need for continuous improvement in healthcare delivery, the challenges of workforce shortages, and the role of marketing in attracting talent.The conversation also touches on the significance of authenticity in messaging and personal growth within the healthcare sector.

What does it really mean for healthcare marketing to be a force multiplier?In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development, Jeremy shares practical insights on how marketing teams can create measurable impact while navigating complexity.He explores why marketing must play a central role in shaping the healthcare journey, how quality of care is increasingly commoditized (making brand and experience more important than ever), and why AI tools should solve real business problems. Jeremy also reflects on lessons learned throughout his career, emphasizing the importance of adaptability, mentorship, and continuous learning in a field that never stands still.If you’re a healthcare marketer looking to elevate your strategic influence, embrace innovation without losing focus, and build a career that lasts decades, this conversation is for you.

Career growth in healthcare marketing happens when you decide to own it.In this episode, Jared Johnson sits down with Alan Shoebridge, Associate Vice President/Chief Communication Officer - National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at the table in healthcare communications. From getting comfortable with public speaking to pushing past professional hesitancy, Alan shares practical advice for marketers who want to move from tactical execution to strategic influence.They explore why curiosity about the broader healthcare landscape makes you more effective, how to build stakeholder relationships early, and why no one will care about your career as much as you do. Alan also discusses the importance of mentoring, developing a strategic mindset, and intentionally building your personal brand.Push past the hesitancy. Build your brand. Own your career.