Andrew Gibson: What’s Your U.R.P.?

About Andrew Gibson: Andrew is driven to help people make great choices in life, pursue their passions, and notice happiness. He wants to help people make a life, not just a living. He has written two books and spends his time helping start-up and small businesses, charities, and nonprofits to make a sustainable income. He’s proud to have helped thousands of people over his many years as a coach and now author and hopes to help many thousands more.       



In this episode, Jennie and Andrew discuss:

• Unique Referral Point (URP)
• Gaining credibility by helping to solve people’s problems.
• How to successfully generate referrals.
• Specializing in an area of shared interest. 

Key Takeaways:

• Define the set of customers that you want to help and serve.
• Your customers will refer you to others when you make a difference for them.
• Think less about what you do and more about the customers and clients that you help and how you help them, leverage that into more refferals.
• If someone tries to tell you what to do, you usually will not listen or cooperate with them. Think about that when you are making sales.  

"Nobody likes being sold to." —  Andrew Gibson

Connect with Andrew Gibson:

Twitter: https://twitter.com/ajggibson 

Facebook: https://www.facebook.com/ajggibson

                   https://www.facebook.com/businessservicesleeds  

Instagram: https://www.instagram.com/ajggibson/ 

LinkedIn: https://www.linkedin.com/in/growthbusinesscoach/ 

Email: [email protected]

Book: What’s Your URP

30-minute Zoom Meeting: https://calendly.com/ajggibson/30min 

   

CONNECT WITH JENNIE:

Twitter: https://twitter.com/jenniebpl

Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/

Instagram: https://www.instagram.com/badassdirectsalesmastery/

Website: https://badassdirectsalesmastery.com/

 Show: https://badassdirectsalesmastery.com/blog/

Email: [email protected]

Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.