Andrew Spalter - CEO of East Goes Global - Episode 1216

Andrew Spalter is the Founder and CEO of East Goes Global, an international operating partner that helps the world’s leading teams, talent, and brands expand, operate, and monetize across global markets.East Goes Global serves as the international operating partner for over 20% of the NBA, supporting teams including the Phoenix Suns, New York Knicks, Cleveland Cavaliers, Boston Celtics, Dallas Mavericks, Sacramento Kings, and New Orleans Pelicans, as well as a roster of elite NBA talent spanning multiple eras of the league from legends like Dwyane Wade and Tracy McGrady to today’s international superstars, including Kevin Durant, Luka Dončić, Cooper Flagg, Devin Booker, Jalen Brunson, and many others.On this episode Mike & Andrew discuss how NBA players, such as Cooper Flagg and Dwyane Wade, can effectively penetrate diverse international markets and the critical importance of cultural relevance in the global marketing of sports talent. Just being a prominent figure in the NBA is insufficient; a deeper understanding and connection to local cultures and languages significantly enhance an athlete's marketability. We also explore the operational dynamics of East Goes Global, which serves as a vital link between NBA teams and international markets, facilitating partnerships and marketing strategies that resonate with local audiences. Spalter emphasizes the necessity of adaptability and cultural insight in the pursuit of global brand expansion within the competitive landscape of professional sports.Follow us on Twitter and Instagram @hoopheadspod for the latest updates on episodes, guests, and events from the Hoop Heads Pod.Make sure you’re subscribed to the Hoop Heads Pod on Apple, Spotify or wherever you get your podcasts and while you’re there please leave us a 5 star rating and review. Your ratings help your friends and coaching colleagues find the show. If you really love what you’re hearing recommend the Hoop Heads Pod to someone and get them to join you as a part of Hoop Heads Nation.Grab pen and paper as you listen to this episode with Andrew Spalter, CEO of East Goes Global.Website - https://www.eastgoesglobal.com/Email - [email protected] - @eastgoesglobalVisit our Sponsors!Give With HoopsGive With Hoops is a groundbreaking initiative that fuses basketball analytics with modern sponsorship. Built for teams who see data as opportunity, from AAU programs to college powerhouses. By tying on-court performance directly to community and sponsor engagement, Give With Hoops help programs raise more while deepening support from those who believe in the game.D3 Direct Recruiting PlaybookHoop Heads Listeners currently get 25% off!Your step-by-step guide to getting recruited as a college athlete at the NCAA Division 3 level. This course is designed by former D3 Athletes to take you from zero interest from college coaches to securing your first offer and putting you on the path to committing.The Coaching PortfolioYour first impression is everything when applying for a new coaching job. A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.Wealth4CoachesEmpowering athletic coaches with financial education, strategic planning, and practical tools to build lasting wealth—on and off the court.If you listen to and love the Hoop Heads Podcast, please consider giving us a small tip that will help in our quest to become the #1 basketball coaching podcast. https://hoop-heads.captivate.fm/supportTwitter/X Podcast - @hoopheadspodMike - @hdstarthoopsJason - @jsunkleInstagram@hoopheadspodFacebookhttps://www.facebook.com/hoopheadspod/YouTubehttps://www.youtube.com/channel/UCDoVTtvpgwwOVL4QVswqMLQ

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This episode was published on February 20, 2026.

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