Andy Massignan, Driving Sales Through Understanding The Customer
from Over A Pint Marketing Podcast
#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer? The answer he got just didn't seem right. And so began the process of finding out: Who is the Ariens customer? In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer. But that's just the start. You'll hear a lot more including: ✅ His role as Director of Product Portfolio Strategy ✅ Blending short-term opportunities vs. longer-term challenges ✅ The importance of your website in marketing ✅ Uncertainty scenario planning ✅ The tools he uses daily If you want to better strategic thinker, this is the episode for you. Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Andy's Pint: Old Fashioned – Bourbon sweet with olives 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.
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