Over A Pint Marketing Podcast
by Over A Pint Productions
This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.
Episodes
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AI Can Do The Work. But Can It Do The Thinking? With Dave Coughlin
#200. Holy hell, how did we get to 200??!! For this milestone episode, I brought back the guy who helped kick this whole thing off: Dave Coughlin of Sentry-Equipment. Dave was the very first guest, back when the podcast was not even a podcast. It was a few of us sitting around recording on Zoom....
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The Subtle Art of Not Selling: Networking with Joe Bitter
#199 Networking is supposed to lead to business, right? So why shouldn't you sell? Because that's not really the point. Joe Bitter has spent 19 years with River Run, and one of the biggest lessons he's learned is pretty simple: when he's networking, he's not selling. He's building relationships....
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Shann Biglione: AI Is Coming For Marketing. Now What?
#198 Pat sits down with Shan Biglione, co-founder of Kumkuat AI, to talk about why marketing may be particularly vulnerable to AI, how agencies will change, and why synthetic audiences are already reshaping research. We also get into something that's a bit old school: humans. Shann makes the case...
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AI Is Making Your Marketing Sound Like Everyone Else With Fernando Rojas
#197 AI has made it ridiculously easy to create more content. There's just one problem: everybody is starting to sound the same. Fernando Rojas joins Over a Pint to talk about Molcajete, his new AI-powered platform designed to help brands understand how they're actually being seen, heard, and…
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Angi Krueger, CMO At OwnersEdge
#196 From the achieve – Kurt and Pat meet up with Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee's ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here's what they cover: ✅Her start in the marketing game. ✅Her 24-year run at Core Creative...
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Why Erik MacPherson Stopped Doing the Work and Started Working ON His Agency
#195 In this episode of Over a Pint Marketing, Pat sits down with Erik MacPherson, founder and CEO of TMC Digital Media, a HubSpot Platinum agency partner of 10+ years. MacPherson traces his path from selling business internet connectivity in the late-90s dot-com boom, through a failed dog-wash...
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Gary Lancina: The Marketer Who Fights for the User
#194: Gary Lancina has done it all — startups, turnarounds, Fortune 500s, and a front-row seat to one of the biggest corporate crises of the 21st century. In this conversation with host Pat McGovern, Gary unpacks a career that spans Briggs & Stratton, Mercury Marine, SC Johnson, Masterlock…
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Why Aligning Sales and Marketing Is the Single Biggest Unlock for Manufacturing Growth
#193: The gap between sales and marketing isn't just frustrating — in manufacturing, it's costing you pipeline, customers, and credibility. So, let's shed some light on this important topic. In this panel discussion of Over A Pint, host Pat McGovern sits down with Beau Walter, marketing and brand...
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How Brunswick's Lee Gordon Runs Comms at Warp Speed
#192: Lee Gordon handles Communications and Government Affairs at Brunswick Corporation, the world's largest recreational boat and marine technology company. In this episode, Lee talks about what it actually takes to run comms at a publicly traded company in 2026 — when tariffs, politics, AI, and...
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The Most Overlooked Marketing Channel With Maureen Norman
#191: In this episode of Over a Pint, Maureen Norman, founder of Stake Media Group , discusses the evolving landscape of digital media and the massive, often overlooked opportunity in the 55+ demographic. Norman, an advertising veteran, shares her journey from traditional copywriting to launching...
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Pat Burke: Executive Creative Director at Special Group
#190: Pat Burke is the Executive Creative Director at Special Group. He sits down to share his work in advertising, which includes producing 18 Super Bowl commercials. Bananas, right? Burke details the rigorous six-to-eight-month timeline and the immense pressure of creating a cultural moment. He...
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Dave Coughlin: The McDonald's Launch And A Discussion About Websites
#189: The marketing force, Dave Coughlin is back behind the mic. And every time Dave is on the pod, the energy level goes up a couple of notches. In this episode, Pat and Dave start by discussing the launch of the Big Arch and then seque to a discussion about websites. Grab your pint and jump on...
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Digital Marketing for Niche Audiences
#188: Pat sits down with Kyle Litz, Director of Digital Marketing at Ascedia. Ascedia has a strong reputation for designing and developing award-winning sites. But they also have a strong digital marketing team that effectively targets hard-to-reach audiences. In this pod they cover: ✅ The move...
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Marketing Insights With Jen Nicklas + Andrea Jansen
#187: Buckle up, this is a good one. Jen Nicklas and Andrea Jansen are two forces in marketing. Both are directors in manufacturing. And both have a lot to say on the topic. Here's what we cover: ✅ The most important marketing tool in your marketing toolbox ✅ The importance of sales and marketing...
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Jocelyn Rasor Provides A Practical Playbook for Manufacturing Marketers
#186: Jocelyn Rasor is the Director of Marketing at Lakeside Manufacturing Foodservice. And in this episode, Jocelyn and Pat go deep on what it's like to market in the manufacturing space. Here's some of what they cover: ✔️Marketing Is There to Help Sales Win ✔️The Website Is a Sales Tool, Not a...
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Rob Volpe On Empathy As A Competitive Advantage
#185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever. Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not...
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Dave Coughlin – Director of Marketing Sentry Equipment: Branding In The Manufacturing Space.
#184: Dave's back and, as always, he is delivering pure fire. Pat and Dave talk about branding in the manufacturing. Here are just a few gems from the conversation: Without a brand playbook, every salesperson tells a different story Your website should build trust, not just list specs Consistency...
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Scott Kowalchek Breaks Down Direct Response TV
#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth. Here's what they cover: How...
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Susan Baier: The Future of Agencies, AI, And The Importance of Being Relentlessly Helpful
#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people. In this episode, Pat and Susan cover: The future of agencies The impact of AI...
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Sephora for Men: How Hale Wants to Win Trust in Men's Personal Care With Founder Sam Burke.
#181: Sam Burke, founder of Hale, joins Pat to break down how he and his team are building "the Sephora for men." Sam shares his path from engineering and brain-aging research to startups, including becoming chief of staff to Bonobos founder Andy Dunn after a scrappy growth challenge. Great…
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From Itchy Corporate Sweater to Entrepreneur Fit: Erik Owen, President & Founder Of Oak Hill Business Partners
#180: Pat sits down with Erik Owen, president and founder of Oak Hill Business Partners. After 20 years in corporate roles at companies like M&I, Johnson Controls, and Rockwell, Owen realized the "corporate sweater" fit, but it was itchy as hell. That friction pushed him into entrepreneurship,...
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Most Marketers Are Sitting On A Goldmine—And Ignoring It With Corey Rice
#179: Corey Rice, Director of Strategy at KORTX joins the pod to unpack two decades of evolution in digital marketing—from his early days back around the time of Friendster to today's programmatic, data-driven ecosystem. He explains how real-time bidding reshaped advertising, why first-party data...
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Inside the AI-Driven Rebuild of Kentico's Core Platform With Dan Ardelan
#178: Dan Ardelan is back. He joins Pat to unpack how Kentico is evolving its CMS into an AI-powered digital experience platform. Dan explains how Experience by Kentico represents a total rebuild—modern .NET architecture, evergreen updates, and a single version approach that keeps it…
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Rethinking Sports Marketing Lynne Robertson & Patrick Campion Of Fame Sport
#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion....
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Heike Heemann: How To Win On LinkedIn
#176: If you're in the business world, especially B2B, you've gotta be on LinkedIn. Hard stop. But being on the platform and getting results are two entirely different things. In this episode, Heike (pronounced Hi-kah) Heemann a LinkedIn coach, joins Pat for an in-depth look at how to use…
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Dan Early and Mark Roller: Looking Back As Ascedia Turns 25.
#175: This year (September 7th to be exact) Ascedia turned 25. That's about 137 years in agency life. I wanted to learn more of the back story, the early wins, and how the hell these two guys could run a business and still be friends after all those years. I got it – and more. Founders Dan Early...
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Scott Goodstein Will Help You Tell A Better Story
#174 Scott Goodstein is the Founder and Chief Messaging Strategist at CatalystCampaigns. In other words, he builds stories that connect and move people to action. Want proof? Check out this story. Players in The National Women's Soccer League needed help. The average pay for players was a...
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John Hayden: From 50 Parts A Year To 100,000 In Eight Weeks
#173 John Hayden is the Director at Air Logic a company that makes air and liquid controls. Think valves for all kinds of industries. It's not the sexiest game in town but it's damn important. And the story Hayden shares of what his team at Air Logic faced is BANANAS! Let's hit the rewind button...
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Fernando Rojas Sanchez Can Help Grow Your Agency
#172 Fernando Rojas Sanchez is the CMO of DaBoost a strategic white-label agency. In other words, he and his team help support other agencies. It's a smart business model. And in this episode Fernando and Pat go deep into how this works and the advantages of using an agency like DaBoost. Plus a...
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Tim Allen Doesn't Sell. He Builds Relationships.
#171 Tim Allen is the Chief Growth Officer at MBE CPAs. In other words, he is responsible for bringing in new business. If you're looking for insight on how to get better getting meetings, building genuine relationships and selling more…then take a few minutes and get this pod in your ears.…
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Tom Sanders on Building Brands That Work
#170 Tom Sanders, founder of Lost Dog, is a branding + strategy expert who's spent his career helping companies stop lying to themselves. In this show, we cover Tom's unexpected start in IT and his journey to launching his own shop. Tom walks us through how brands get built — not with a checklist...
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Shante Micah + Josh Moody Are Changing The PR Game
#169 Joining Pat are Shante Micah and Josh Moody, the founders of Hi Good News. A PR agency that is NOT like any other PR agency. The discussion centers on the evolution of PR, highlighting how traditional methods are becoming obsolete and trust and human connection are paramount. Micah and Moody...
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How To Turn Around A Struggling Brand With Brian Bennett
#168 Brian Bennett is the President of Stir Advertising, an agency specializing in the art and science of helping turn around struggling brands. Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja. Here's the breakdown of...
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An Enrollment Masterclass With UW-Milwaukee's Marc Young
#167 Listen up all my higher ed peeps. I've got something special here. Mark Young is the Executive Director of Undergraduate Admissions & Divisional Strategy at UW-Milwaukee, and he's been rewriting the recruitment playbook. Here's the short story. When Young got to UW-Milwaukee, there was no...
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Cory Ampe – The Swiss Army Knife of Marketing
#166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y'all today. It's a sit-down with the super-talented and bourbon-curious Cory Ampe. Ampe is the founder and CEO of Campe + Co. She's also a BizTimes 2024 Notable Marketing Executive. In this episode…
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Michele Tonkovitz: From Copywriter to CEO of Green Onion Creative
#165 Holy sh*t how did we get to 165 already??!! And ain't no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz. Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee. Not only is she a...
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Matt King: CEO at Hunger Task Force
#164 The work Hunger Task Force (HTF) is doing is impressive. Check out these stats: It supports 50+ food pantries, 20+ meal sites 100+ senior-serving locations locally And 150+ statewide partners via the Hunger Relief Federation Plus, they have a farm! A 28-acre partnership with Milwaukee County...
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Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck
#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines. This agency has done incredible work for: ✅ Duluth Trading Company ✅...
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Inside the Spirits Game: How Central Standard Is Shaking Up the Industry
#162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That's because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better? From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.…
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Charlie Hutchinson: Co-Founder & President of Houseworks Collective
#161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area. Great insights into real estate and marketing. Here's what we cover: 0:00:00 – Intro Face-to-face…
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Josh Derouin: Brand Building v. Performance: The Need For Both
#160 SVP, at Zartico, Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success. We dig into the tension between short-term wins and long-term brand building, why...
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Jacob Burr and Maddie Foord: Ascedia's Creative Team
#159 Welcome back everyone. Glad you're here. On this episode, Pat is joined by Jacob Burr, Creative Director. And Maddie Foord, Experience Designer. These two provide the creative firepower at Ascedia. On this show, Burr and Foord discuss their roles, and their ]data-informed and...
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Michael DeNunzio: How To Stay Ahead In AI
#158 Michael DeNunzio is back talking more about AI. More specifically, how to get on top of this wave 🌊 and not get left behind. 2025 has been a pivotal year for AI. The amount of growth and attention in this area is bananas! Individuals and organizations are either going to invest or get left...
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Pat + Dave: Remote Work, Scenario Planning, and Networking When Sh*t Hits The Fan
#157 Bottom's up, everyone. Pat and Dave are back and loaded with insights. Here are the highlights: 3:01 – Remote work discussion 16:31 – State of the Economy 24:16 – Scenario Planning 32:41 – Networking when sh*t hits the fan 48:41 – Tactics for connecting Plus, WTF – Starbucks collab with...
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What Gen Z Really Cares About: Brand Insights From Emma McGovern
#156 Pat's daughter Emma McGovern stops by to chop it up on important brands to Gen Z. Plus, a deep dive on the NBA and film studio A24. Here are the highlights: 02:25 – What Makes a Brand Magnetic to Gen Z 06:10 – The Rise of Influencer Culture 10:30 – Where Are the Fashion Brands? 14:10 – Food,...
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Regional Sales Manager Dan Ardelan Explains Kentico's Value for Marketing
#155 Hey-O. On today's pod, Pat does a sit-down with Regional Sales Manager, Dan Ardelan to discuss a key but often overlooked part of marketing – CMS platforms. Let's face it, your website is the front door to your business. And your CMS is the foundation to a high-performing site. If that's not...
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Josh Albrecht, CMO of Visit Milwaukee Part 2
#154 Josh is back!! Friend of the pod, Josh Albrecht is back. It's been just about two years since we last talked to Mr. Albrecht. And since then a sh*t ton has happened! Especially when it comes to the great city of Milwaukee. In this episode, we chop it up on: ✅ The impact of hosting "Top Chef"...
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Shannon Hess: Content Marketing In Higher Education
#153 Hey everybody…thanks for stopping in. You're in for a good one. In this episode, Shannon Hess joins the pod. Hess is the Director of Content and Communication at Purdue University Daniels School of Business. This is a deep dive into content marketing and Hess delivers. Here's just some of…
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Manufacturing in the Age of Speed: An Inside Look at Evology's B2B Marketing Strategy
#152 In this episode, Pat sits down with Sean Momsen. Momsen is a co-owner and head of new business development and marketing at Evology Manufacturing. Evology specializes in rapid turn-arounds of detailed prototypes across a range of industries. They are using cutting-edge technologies to…
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Tyler Einberger Will Make You Better At SEO
#151 Let's be honest with each other, ok. Because if we don't have honesty…well…what do we have? For many SEO is a bit like black magic. It works…we're just not sure how. If you fall into this camp…Tyler Einberger is about to illuminate your world. In this episode, we spend a lot of time talking...
About this show
This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.
Hosted by
Over A Pint Productions