Andy McCarrol - Platinum Wave

Welcome to "The Franchise Marketing Show," where we dive deep into the world of franchising and explore the stories of industry leaders. Join your host, Steph, as she sits down with Andy McCarrol, a seasoned expert in franchise development and marketing, from Platinum Wave. In each episode, Steph uncovers the insights, strategies, and experiences that have shaped Andy's journey in the franchise industry. From his humble beginnings to becoming a driving force behind successful franchise ventures, Andy shares his wealth of knowledge, offering invaluable advice for aspiring franchisors and franchisees alike. With a focus on marketing within the franchise ecosystem, listeners will gain a comprehensive understanding of the unique challenges and opportunities present in this dynamic sector. From branding and lead generation to customer engagement and retention, Steph and Andy explore the tactics that drive growth and success in franchising. Whether you're a seasoned franchise professional or just beginning to explore the world of franchising, "The Franchise Marketing Show" offers actionable insights and inspiring stories to help you navigate the complex landscape of franchise marketing. Tune in each week as Steph and her guests provide expert guidance, industry trends, and real-world examples to empower your journey in franchising. Connect with Coconut on Linkedin here: https://www.linkedin.com/company/coconut-franchise-marketing/ Head to the Coconut website: https://coconut.marketing Connect with Andy here: https://www.linkedin.com/in/andy-mccarroll-franchising/ Find out more about Platinum Wave: https://www.platinumwave.co.uk/