The Franchise Marketing Show

Has franchise recruitment become too automated?In this episode of The Franchise Marketing Show, Mark is joined by Steph from Coconut to discuss why it might be time to make franchise recruitment human again.From automated emails and WhatsApp messages to chatbots, AI-generated content and even AI phone calls, there are now more ways than ever to automate the franchise recruitment journey.But when someone is considering investing their money, time and future into your franchise, can automation ever replace genuine human connection?Mark and Steph discuss where automation can genuinely help, where brands risk taking it too far, and why relationships, trust and personal communication are still so important when recruiting the right franchisees.They also look at the importance of understanding your recruitment journey, introducing human contact at the right stage, using Discovery Days to demonstrate your culture, and remembering that franchise recruitment should be a two-way process.In this episode:• Why franchise recruitment is fundamentally about relationships• Where automation can save franchisors time• Why relying too heavily on AI could damage trust• The role of email and WhatsApp automation• When a real person should enter the recruitment journey• Why face-to-face communication still matters• Building trust with prospective franchisees• Why recruiting the right franchisee matters more than simply making a sale• How Discovery Days can showcase the culture of your franchise• Why franchise recruitment needs to work for both the franchisor and franchiseeIf you're a franchisor looking to improve your recruitment process, this episode asks an important question: are you making it easier for people to enquire — but harder for them to actually connect with you?Subscribe to The Franchise Marketing Show for more conversations about franchise recruitment, marketing and growing a successful franchise network.Chapters00:00 Making franchise recruitment human again01:09 Why franchising is a human process03:26 Are people becoming tired of digital?04:39 Has Zoom replaced too much face-to-face contact?05:31 Reading the non-verbal signs06:00 How would you make franchise recruitment more human?07:19 Finding franchisees who fit your brand08:47 Where automation actually helps10:42 Should AI be used in franchise recruitment?12:30 Using AI to support rather than replace people13:17 Steph admits she uses AI!14:19 Why AI-generated content can lose the human touch15:17 Where should franchisors start?16:58 Building human contact into the recruitment funnel17:57 Why Discovery Days matter18:44 Building trust with prospective franchisees20:01 Franchise recruitment is more than sales20:49 Final thoughts

Should children’s activity brands continue showing identifiable children in their marketing?In this episode of The Franchise Marketing Show, we discuss the changing approach to featuring children in photographs and videos—and why some schools, businesses and franchise networks are deciding the risk is no longer worth taking.We explore how children’s franchises can still create engaging content without showing faces, using close-ups of activities, hands creating, artwork, voiceovers, text, fast-paced editing and business owners or franchisees appearing on camera.The episode also looks at why signed parental consent may no longer be the only consideration and the responsibility brands have when publishing content featuring children online.If you operate or market a children’s activity franchise, this is an important conversation about balancing effective marketing with safeguarding and responsible content creation.Subscribe to The Franchise Marketing Show for more practical conversations about franchise marketing, content and business growth.00:00 Introduction01:32 The changing approach to showing children07:43 Why businesses need to reconsider the risks08:14 Taking responsibility beyond parental consent08:36 Creating content without identifiable faces09:03 What franchises and brands need to consider10:56 Alternative ways to create engaging videos12:23 Different approaches across a franchise network13:50 Three things content creators should considerChapters

In this episode of The Franchise Marketing Show, Mark, Steph and Coco discuss why the most powerful franchise recruitment tool isn't your awards, your brand story, or your marketing budget—it's your franchisees.They explore how successful franchise brands use real franchisee stories to build trust, create emotional connections and help potential franchisees see themselves in the business. The conversation covers common recruitment marketing mistakes, the importance of authenticity, brand consistency, diversity within franchise networks, and why storytelling remains one of the most effective tools in attracting the right franchisees.If you're relying on awards, facts and figures, or founder-led content to drive franchise recruitment, this episode will show you why franchisee success stories often deliver far better results.

What really drives someone to invest in a franchise?In this episode of The Franchise Marketing Show, Mark is joined by Steph Gutmann from Coconut Marketing to unpack the psychology of franchise buyers. They explore why understanding your ideal franchisee matters, how motivations have changed over time, and why brands need to look beyond demographics to understand what people actually want from life, business, and their future.Mark and Steph also discuss the role of trust, storytelling, franchisee relationships, community, and authentic content in attracting the right people. From franchisee interviews and testimonials to the importance of speaking honestly about challenges, this episode looks at what makes franchise recruitment marketing connect on a much deeper level.If you want to attract better-fit franchise leads, build stronger trust, and improve the way your brand communicates with potential franchisees, this one is well worth a watch.Coconut Marketingwww.coconut.marketing#FranchiseMarketing #FranchiseRecruitment #Franchising #FranchiseBusiness #LeadGeneration #MarketingStrategy #BusinessGrowth #FranchiseDevelopment

Why do so many franchisors struggle to recruit the right franchisees?In this episode of The Franchise Marketing Show, Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong.We dive into:Why your current recruitment strategy might be attracting the wrong peopleThe key stages every franchisee goes through before they commitHow to improve lead quality (without just spending more on ads)What top-performing franchise brands are doing differentlyIf you want more qualified leads, better conversions, and a stronger franchise network — this episode is essential viewing.Find out more about Coconut Marketing:https://www.coconut.marketingIf you want to see a typical Franchise Recruitment Journey you can download this pdf now as a good starting point: https://coconut.marketing/wp-content/uploads/2026/03/Franchise-Recruitment-Journey_Jan2026.pdf

Is AI about to rewrite franchise marketing - or expose the brands that aren’t ready?In this episode of The Franchise Marketing Show, Theo Millward shares the unfiltered truth about technology, data, and the future of franchising.From buying Swimtime in 2015 and rebuilding its entire tech stack, to launching Frontscape during Covid, Theo explains why most franchise networks are still operating blind - and why that’s no longer sustainable .We dive into:Why data clarity is the foundation of franchise growthThe uncomfortable truth about compliance and “replicated models”How poor systems destroy marketing performanceWhy declaration-based royalties are brokenWhat AI will (and won’t) replace in franchisingThe real competitive moat in an AI-driven worldWhy some franchise brands will come unstuckTheo argues that franchising doesn’t have a technology problem — it has a leadership and mindset problem. Brands that fail to centralise data, fix fragmented systems, and understand their numbers will struggle to survive the next wave of disruption .But this isn’t a doom-and-gloom episode.It’s a roadmap.AI isn’t the threat - ignorance is. The opportunity for franchise brands that get their foundations right has never been bigger.If you’re a franchisor, franchise marketer, or supplier working in the sector, this is a conversation you need to hear.

In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals.Louise shares her journey through franchising and explains why strong operational foundations are critical for scalable, sustainable franchise brands. We dig into what makes a great operations manual, where many brands go wrong, and how manuals need to evolve to support modern franchisees.We also explore:Why operations manuals are more than just documentsHow clear systems build trust with franchiseesThe balance between structure and flexibilityHow technology is changing the way franchise operations are documentedWhat the future of operations manuals looks like for growing franchise networksWhether you’re a franchisor, franchisee, or working in franchise operations, this conversation offers practical insight into building clarity, consistency, and confidence across your network.Coconut Marketing (The Franchise Marketing Company) – franchise marketing experts who also produce The Franchise Marketing Show:https://coconut.marketing/Louise Harris on LinkedIn – professional profile for Louise Harris (Qualified Franchise Professional and operations specialist):https://www.linkedin.com/in/louise-harris-67302782Filmed at Red Book Productions Studio: https://redbookproductions.co.uk/studio-2/If you found this episode useful, don’t forget to like, subscribe, and share it with someone in franchising who needs to hear it.

In this episode of The Franchise Marketing Show, Steph Gutmann from Coconut Marketing sits down with Pip Wilkins, CEO of the British Franchise Association, for an open and insightful conversation about the future of franchising in the UK.Pip shares her personal journey in franchising, the lessons she’s learned along the way, and how the sector has evolved during her time at the BFA. Together, they explore where franchising is heading next, the challenges and opportunities facing franchisors, and what businesses need to be thinking about now to build sustainable, ethical franchise networks.The conversation also looks at women in franchising, including the impact of initiatives such as Encouraging Women into Franchising (EWIB) and Encouraging Women into Franchising (EWIF), and why diversity, representation, and support networks matter more than ever in the franchise world.Whether you’re a franchisor, franchisee, or considering franchising as a growth strategy, this episode offers a valuable perspective from one of the most influential voices in the industry.

Welcome to a brand-new series of The Franchise Marketing Show.In this opening episode for 2026, host Mark Harman is joined by Adam Lovelock from Coconut Marketing to take a clear-eyed look at the state of franchise marketing right now — and what franchisors should be preparing for in the year ahead.Together, they unpack what’s actually working in franchise recruitment marketing, what’s starting to fall flat, and where brands should be focusing their time, budget and energy in 2026. From lead quality and trust-building to content, video, AI, and changing buyer behaviour, this episode sets the tone for the series and the conversations to come.Whether you’re a franchisor, franchise marketer, or supplier working in the franchise space, this episode is designed to help you think more strategically about how you attract, nurture and convert the right franchisees in the months ahead.This is episode one of a new run of conversations focused on practical, real-world franchise marketing — no hype, no shortcuts, just what actually moves the needle.Subscribe for future episodes covering franchise recruitment, content strategy, video, and brand trust.🌐 Website: https://coconut.marketing/📸 Instagram: https://www.instagram.com/coco_franchise/🔗 Adam Lovelock (Director, Coconut Marketing) – LinkedIn: https://uk.linkedin.com/in/adamlovelock🔗 Coconut Marketing (company page) – LinkedIn: https://uk.linkedin.com/company/coconut-franchise-marketingThis episode was shot at Red Book Productions Studio, to find out more head to https://www.redbookproductions.co.uk/

In this episode of The Franchise Marketing Show, Adam is joined once again by Quinton from Social Places to explore the key services that help franchisors and franchisees thrive in their local markets.They dive into how Social Places provides:Listings management – ensuring every franchise location is visible and accurate across Google, Apple Maps, Facebook, and more.Reputation management – tracking and responding to reviews at scale to build trust.Social media management – making it easy to run local campaigns with brand consistency and measurable results.Whether you're a franchisor looking for scalable marketing tools or a franchisee wanting more local support, this episode is packed with insight on how to do it better. Links mentioned:Coconut Marketing: https://www.coconut.marketingSocial Places: https://www.socialplaces.co.za

In this episode of The Franchise Marketing Show, Adam is joined by Quinton from Social Places for a deep-dive conversation on AI and its growing role in franchise marketing.They explore how AI is already reshaping local marketing, reputation management, and customer engagement for franchise networks — and what franchisors need to be thinking about now to stay ahead. From automating reviews to personalising campaigns at scale, this is a practical and forward-thinking look at where the industry is headed.Whether you're new to AI or already experimenting with tools, this chat will give you insight into how to make it work for your brand.Coconut Marketinghttps://www.coconut.marketingSocial Placeshttps://www.socialplaces.co.zaQuinton McHaffie LinkedIn: https://www.linkedin.com/in/quinton-mchaffie/Social Places LinkedIn: https://www.linkedin.com/company/social-places/Audit Request: https://socialplaces.io/local-audit/Ai Starter Guide for Franchises: https://coconut.marketing/tfms-ai-guide/

Want to land more speaking gigs and boost your franchise brand? In this episode of The Franchise Marketing Show, Mark chats with speaking coach and communication expert Sian Brennan Todd.Whether you’re looking to appear as a guest on more podcasts, improve your confidence when speaking in public, or get booked for conferences and industry events, Sian shares practical tips that anyone in franchising can apply.We discuss: • How to pitch yourself as a great podcast guest • What makes a speaker memorable (for the right reasons) • Why clarity beats charisma • How speaking opportunities can support franchise recruitmentIf you’re a franchisor, franchisee, or consultant looking to grow your brand and build trust through speaking, this episode is full of insight.Find out more about Coconut Marketing: https://www.coconut.marketingGet in touch with Sian: https://www.sianbrennantodd.com/

In this episode of The Franchise Marketing Show, Adam sits down with Stewart and Monica from Atlas Mapping, the specialists in franchise territory mapping and data analysis.They explore how Atlas Mapping helps franchises define and refine their territories using data-driven insights. You’ll hear how brands can avoid common pitfalls when creating franchise areas, what kind of data actually matters, and how artificial intelligence is set to change the way franchises interpret and act on this data in the near future.Whether you’re just starting to build a franchise network or scaling an existing one, this episode is packed with practical advice on how to make smarter decisions with geography and growth.Topics covered:What Atlas Mapping does and how they support franchisorsCommon mistakes in territory planningThe role of demographic and customer dataHow AI will shape the future of franchise mappingSubscribe for more insights into franchise growth, marketing, and strategy.Find out more about Atlas Mapping here: https://www.atlas-mapping.com/en-gb/Find out more about Coconut Marketing: https://www.coconut.marketing

Get ready for a deep dive into the future of content creation! In this groundbreaking episode of The Franchise Marketing Show, Mark and Adam tackle the monumental arrival of Google Veo 3, Google's latest AI video generation tool that's sending shockwaves through the creative industries.Veo 3 isn't just another step forward; it's a giant leap. With its unprecedented ability to generate high-quality, realistic video with native audio, dialogue, and sound effects from simple text prompts, the landscape of film production, TV, and even franchise marketing is about to be irrevocably changed.In this episode, Mark and Adam discuss:What is Google Veo 3? A breakdown of its core capabilities and what sets it apart from other AI video generators.The seismic shift in film and TV production: How will Veo 3 impact traditional roles, workflows, and the very economics of filmmaking? Could independent creators soon rival major studios?The implications for franchise marketing: From rapid ad creation and hyper-personalized content to brand consistency across diverse channels – how will franchises leverage this powerful new tool?Challenges and opportunities: They'll explore the ethical considerations, potential for misuse, and the exciting new creative possibilities Veo 3 unlocks.The human element in an AI-driven world: Will human creativity still be at the forefront, or are we heading towards an era of automated content mills?Whether you're a filmmaker, a marketer, a franchise owner, or simply fascinated by the bleeding edge of AI, this episode is a must-listen. Tune in to understand how Google Veo 3 will redefine what's possible in the world of video and marketing!Don't forget to like, subscribe, and share your thoughts in the comments below!Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.#FranchiseMarketing #AIVideoGeneration #GoogleVeo3 #FilmProduction #TVProduction #AIinMarketing #FutureofContent #DigitalMarketing #Podcast

Polly recounts her experience of surviving the Bali bombings, the tragic loss of her husband, and how those events led her to establish Dan’s Fund for Burns, a charity dedicated to supporting adult burn survivors in the UK.Ian also shares his own personal story of surviving an explosion, offering a rare and honest reflection on how trauma shapes lives and perspectives.This episode is a heartfelt conversation about resilience, purpose, and turning unimaginable tragedy into positive action.If you'd like to support the work of Dan’s Fund for Burns, the Coconut Marketing team is climbing Mount Snowdon to raise funds for the charity. Please consider donating here:https://www.justgiving.com/page/coconut-marketing

In this episode of The Franchise Marketing Show, Mark and Ben explore the power of photography in franchise recruitment. They discuss how franchises can use high-quality imagery to build trust, attract the right franchisees, and stand out from the competition.You'll learn why relying on stock photography can weaken your brand, how to create authentic visuals that resonate with potential franchisees, and what the rise of AI-generated images means for the future of franchise marketing.If you want to elevate your franchise recruitment strategy with better visuals, this episode is for you!Follow our film photography show on YouTube: https://www.youtube.com/channel/UCEKCZSWB_O_mRFMDuOJLhfw

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jen Chapman-Boffin, founder of Cinder Ltd.Jen has over a decade of experience in franchising, working with franchisees, franchisors, and the British Franchise Association. At Cinder Ltd, she focuses on promoting mental wellness and resilience within franchise networks. Jen shares practical tips on improving mental fitness and creating supportive environments for franchisees, emphasising the importance of mental health in sustaining successful franchise operations.For more information about Cinder Ltd, visit: https://cinderltd.co.uk/Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Vicki Mitman, Director of NMW Franchise Services Limited.Vicki is a qualified solicitor specialising in franchising, with extensive experience advising both franchisors and franchisees on legal aspects of franchise operations. Appointed as Director of NMW Franchise Services Limited in October 2023, she focuses on creating and updating franchise agreements, as well as providing guidance on franchise management and development. Beyond her legal practice, Vicki is an ILM Level 7 qualified executive coach and mentor, assisting individuals and businesses in enhancing performance and fostering a coaching culture within organisations. Vicki has been actively involved with the British Franchise Association (bfa), achieving Qualified Franchise Professional (QFP) status in 2015, and has served as Chair of the bfa Affiliate Forum and on the bfa Membership Committee. She has also chaired regional meetings of Encouraging Women Into Franchising (EWIF) for over five years and has received awards for "Service Provider in Franchising" and "Young Woman in Franchising." For more information about NMW Franchise Services Limited, visit: https://www.nmoran-watson.co.uk/Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Ted Richardson, the Head of Live-in Care at Bluebird Care.Bluebird Care is a prominent home care provider in the UK and Ireland, offering personalised care services that enable individuals to live independently in the comfort of their own homes. With over 220 locally-owned offices, Bluebird Care delivers a range of services, including live-in care, to support diverse customer needs. Ted discusses the company's commitment to enhancing support for franchise partners and care teams, reflecting Bluebird Care's dedication to providing high-quality, personalised care.For more information about Bluebird Care and their franchise opportunities, visit: https://bluebirdcarefranchise.co.uk/Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/bluebirdcare.co.uk

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Angelique Frank from Body20.Body20 is a cutting-edge fitness franchise that uses Electro Muscle Stimulation (EMS) technology to deliver highly effective, time-efficient workouts. Angelique shares how Body20 is revolutionising the fitness industry, the benefits of EMS training, and the exciting opportunities available for franchisees looking to join this growing brand.Find out more about Body20: https://www.body20.co.uk/Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph speaks with Nathalia Shvarts from Excello Law.Nathalia is a specialist franchise lawyer with extensive experience advising franchisors and franchisees on legal matters, from franchise agreements to dispute resolution. She shares valuable insights on key legal considerations in franchising, common pitfalls to avoid, and how businesses can protect themselves while growing their franchise network.For expert franchise legal advice, visit Excello Law: https://excellolaw.co.uk/Find out how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode of The Franchise Marketing Show, Mark sits down with Adam Lovelock to discuss the biggest marketing challenges franchises face today. From brand consistency to lead generation, they break down the key hurdles franchisors and franchisees need to overcome to succeed.They cover:The most common franchise marketing mistakesHow to generate quality leads without wasting budgetBalancing national and local marketing effortsThe impact of digital trends on franchise growthIf you're a franchisor or franchisee looking to improve your marketing strategy, this episode is for you.Need help with franchise marketing? Visit https://coconut.marketing

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jodie Marsh from Elite Franchise.Elite Franchise is a leading publication showcasing the top franchise brands in the UK. Jodie shares insights into the latest trends in the franchise industry, what makes a franchise stand out, and how Elite Franchise supports franchisors in gaining visibility and attracting the right franchisees.Find out more about Elite Franchise: https://elitefranchisemagazine.co.uk/Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph sits down with Mark Wheway, the franchisor behind Magical Maths.Magical Maths is an after-school maths programme designed to make learning fun and engaging for primary school children. With interactive sessions, games, and activities, the franchise helps children build confidence in maths while enjoying themselves. Mark shares insights into how the franchise operates, the benefits for franchisees, and the impact of making maths exciting for young learners.For more information on Magical Maths, visit: https://magicalmathsclub.com/Find out how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Mark interviews Katie Bullon from Activ Marketing.Activ Marketing is a franchise network that provides expert marketing services to small and medium-sized businesses. Katie shares insights into how the franchise model works, the benefits of joining Activ Marketing, and the key marketing strategies businesses should be using to grow their brand.Find out more about Activ Marketing: https://www.activmarketinggroup.com/Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this special episode of The Franchise Marketing Show, Ian Easton and Paul Clegg from Coconut Marketing share an inspiring story of resilience and purpose.Ian, a burns survivor from a devastating accident in 2018, had a dream where he climbed Mount Snowdon. That vision has now become a mission—this June, Ian and the Coconut Marketing team will take on the challenge for real, raising money for Dan’s Fund for Burns, a charity dedicated to supporting burn survivors.Join us as we discuss Ian’s journey, the motivation behind this incredible fundraising effort, and how you can get involved.Learn more about Dan’s Fund for Burns: https://dansfundforburns.org/Subscribe for more insights on franchise marketing and inspiring stories.

Welcome to The Franchise Marketing Show, where Mark and Adam from Coconut Marketing bring their insider expertise and bold predictions to the world of marketing and franchise growth. In this episode, they dive into the future of marketing in 2025, exploring cutting-edge trends like AI-driven strategies, the rise of live shopping, and how these innovations are reshaping franchise marketing. Whether you're a franchise owner, marketer, or just curious about the next big thing in marketing, this episode delivers insights you can’t afford to miss. Tune in and stay ahead of the curve!

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Adam from Coconut Marketing interviews Dani Hickman from Dog First Aid. Dani shares the story behind Dog First Aid, a franchise dedicated to providing life-saving first aid training for dog owners and professionals. They discuss the growth of the business, the unique challenges of franchising in the pet care industry, and the importance of empowering dog owners to respond confidently in emergencies. If you’re passionate about pets and interested in franchising, this episode offers valuable insights on building a meaningful, impactful franchise that makes a difference in people’s lives—and their pets’ lives too! Connect with Dani here: https://www.linkedin.com/in/dani-hickman-11b0201b4/?originalSubdomain=uk Find out more about Dog First Aid here: https://www.dog-first-aid.com/ Connect with Coconut: https://www.coconut.marketing

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Adam from Coconut Marketing interviews Fiona Jones from Franchise Accounting Specialists. Fiona shares her extensive knowledge of the financial side of franchising, offering expert advice on how franchisees and franchisors can navigate the complexities of accounting, tax, and financial planning. They discuss common financial challenges in the franchise world, how to set up a solid financial foundation, and the importance of strategic planning for long-term success. If you’re a franchisee or franchisor looking for valuable insights on managing your finances effectively, this episode is a must-listen for sound, practical advice on financial management within the franchise industry. Connect with Fiona here: https://www.linkedin.com/in/fionagrantjones/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk Find out more about Grant Jones Accountants: https://www.grant-jonesaccountancy.com/ Connect with Coconut Marketing: https://www.coconut.marketing

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph sits down with George Pomfret from Franchise Resales to discuss the world of buying and selling franchise businesses. George shares his expertise on the resale market, offering valuable insights into what both franchise buyers and sellers need to know to navigate the process successfully. From understanding franchise valuations to preparing a business for sale, they explore the key factors that make a franchise opportunity attractive to potential investors. Whether you’re considering selling your franchise or looking to buy, this episode is packed with expert advice on making the most of the resale market and ensuring a successful transition in the franchise world. You can connect with George here: https://www.linkedin.com/in/george-pomfret-490336107/ And find out more about Franchise Resales: https://www.franchiseresales.co.uk/ Connect with Coconut Marketing: https://www.coconut.marketing

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Mark interviews Susan from ADPlenty, a dynamic franchise in the advertising and marketing sector. Susan shares the story of ADPlenty’s growth, how they’ve developed a unique approach to helping businesses build effective marketing strategies, and the importance of leveraging local knowledge through franchising. They discuss the key factors behind ADPlenty's success, the challenges of scaling a marketing franchise, and the future of the industry in a rapidly changing digital world. If you're looking for insights on franchise expansion in the marketing field or how to build a strong, adaptable business model, this episode is a must-listen! Connect with Susan here: https://www.linkedin.com/in/susanpoulsen/?originalSubdomain=dk Find out more about AdPlenty: https://www.adplenty.io/ And connect with Coconut Marketing here: https://www.coconut.marketing

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph speaks with Lee Roberts from The Greenshield Group about their exciting journey in the clean renewable energy sector. Lee shares how Greenshield Group is helping to shape the future of energy by providing sustainable solutions, and the role their franchise model plays in expanding access to renewable energy services. From the challenges of entering a fast-evolving industry to the rewards of driving positive environmental change, Lee offers valuable insights into the growth of a franchise in the energy space. Whether you're interested in the energy sector or exploring franchise opportunities in sustainability, this episode is packed with expert advice on building a purpose-driven brand and thriving in the renewable energy market. Connect with Lee here: https://www.linkedin.com/in/lee-roberts-575bb5123/?originalSubdomain=uk Find out more about Greenshield Group: https://greenshieldgroup.co.uk/become-a-franchisee/ Connect with Coconut Marketing: https://www.coconut.marketing

In this special episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, we’re joined by Adam Lovelock from Coconut Marketing and special guest Mark Whitwood, founder of Active Sports. Dive into the story of Active Sports, which began its journey in 2005 as Active Soccer, as Mark shares the evolution of his franchise from local soccer training to a thriving, nationwide sports franchise. Adam and Mark discuss the highs and lows of the franchising journey, key lessons learned over the past 20 years, and how Active Sports has continuously adapted to meet the changing landscape of youth sports and recreation. Whether you’re a franchising veteran or just starting out, tune in for inspiring insights and practical advice on scaling, rebranding, and innovating within the franchise world. You can connect with Mark here: https://www.linkedin.com/in/mark-whitwood/?originalSubdomain=uk And find out more about Active Sports here: https://www.activesportsgroup.co.uk/

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph sits down with Martyn from Cafe2U to delve into his inspiring franchising journey. Martyn shares the story behind Cafe2U, revealing how he grew the mobile coffee franchise into a beloved brand that brings quality coffee to people on the go. They discuss the secrets behind crafting the perfect cup, building a loyal customer base, and the unique challenges and rewards of running a mobile franchise. Tune in to discover valuable lessons on brand growth, customer connection, and the art of making great coffee that stands out in the competitive franchise landscape. This episode is a must-listen for aspiring franchisees and coffee enthusiasts alike! Connect with Martyn here: https://www.linkedin.com/in/martyn-ward-77791110/?originalSubdomain=uk Find out more about Cafe2U here: https://www.cafe2u.co.uk/ Connect with Coconut Marketing: https://www.coconut.marketing

Welcome to The Franchise Marketing Show, where hosts Mark and Adam dive deep into the ever-evolving world of franchise marketing. In each episode, these seasoned experts explore how franchise marketing strategies have transformed over the past few years, analyzing the shifts in consumer behavior, digital marketing trends, and innovative branding approaches that are reshaping the industry. They tackle topics like the impact of remote work on franchise operations, the rise of digital-first campaigns, and the new tools that franchises are using to stay connected and grow in a decentralized, home-based business environment. Whether you’re a franchise owner, marketer, or simply curious about the franchise landscape, join Mark and Adam each week to stay informed and inspired on the latest trends, challenges, and opportunities in franchise marketing.

In this episode of The Franchise Marketing Show, hosts Mark and Adam from Coconut Marketing delve into the ins and outs of franchise listing sites. They explore what these platforms are, how they function, and whether they genuinely offer value for franchises aiming to broaden their reach. Are these sites an essential part of your marketing strategy, or are there more effective alternatives available? Tune in to uncover the advantages and drawbacks, hear practical insights, and learn how to make well-informed decisions that align with your franchise’s growth objectives. Whether you’re new to franchising or a seasoned professional, this episode provides invaluable advice on optimising your marketing efforts.

Welcome to the latest episode of the Franchise Marketing Show! Join Mark and Adam from Coconut Marketing as they dive deep into the exciting world of video in the franchise sector. In this episode, they discuss the transformative role of video content and how it is reshaping franchise marketing strategies. Topics Covered: Future of Video in Franchising: Explore emerging trends and how franchises can leverage video to boost engagement and growth. Impact of AI on Video: Discover how artificial intelligence is revolutionizing video production, personalization, and analytics in the franchise industry. Predictions for Video Integration: Hear Mark and Adam's insights on how video will integrate into franchise marketing plans and operations in the years to come. Whether you're a franchise owner, marketer, or simply interested in the future of video marketing, this episode is packed with valuable insights and practical tips. Stay Connected: Subscribe: Don’t miss out on future episodes! Subscribe to our channel and hit the notification bell. Comment: Share your thoughts on the future of video in franchising below. Follow Us: Keep up with the latest updates from Coconut Marketing on social media.

In this episode of The Franchise Marketing Show, Mark and Adam discuss a recent Linkedin post by franchise behemoth Sean Goldsmith in which he stated that Google's new AI search tool is driving down leads on franchise websites. This could be catastrophic for a lot of businesses and content creators, but could it also lead to opportunities or a change in how things work?

Welcome to The Franchise Marketing Show! In this exciting episode, Steph from Coconut sits down with Aaron Britton from NatWest to delve into his inspiring franchising journey. Aaron shares his experiences, challenges, and successes in the world of franchising, offering valuable insights for aspiring entrepreneurs and seasoned business owners alike. 🔔 Subscribe to The Franchise Marketing Show: http://www.coconut.marketing/the-franchise-marketing-show In This Episode: Aaron Britton's background and how he got started in franchising Key challenges and how to overcome them in the franchising industry The role of NatWest in supporting franchise businesses Tips and advice for new and aspiring franchise owners The future of franchising and how to stay ahead in the market Connect with Us: Coconut Website: https://www.coconut.marketing Aaron Britton from NatWest: https://www.linkedin.com/in/aaron-britton/

Welcome to The Franchise Marketing Show! In this engaging episode, Mark from Coconut sits down with Abrar Aziz from Brgr Lab to explore his dynamic franchising journey. Abra shares his story, insights, and the strategies that have driven the success of Brgr Lab, providing invaluable advice for both budding entrepreneurs and established business owners. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Abra Aziz's background and the inception of Brgr Lab Navigating challenges in the franchising landscape How Brgr Lab differentiates itself in a competitive market Practical tips for new and aspiring franchisees The future outlook of the franchising industry and innovation Connect with Us: https://www.coconut.marketing Abra Aziz from Brgr Lab: https://www.linkedin.com/in/abrar-hussain-aziz-b930025a/ Brgr Lab: https://www.brgrlab.co.uk/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Adam from Coconut engages in a fascinating conversation with Elliot Walker from The Massage Company. Elliot shares his franchising journey, discussing the challenges and triumphs he encountered while growing The Massage Company into a successful franchise, offering valuable lessons for entrepreneurs at all stages. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Elliot Walker's background and the founding of The Massage Company Overcoming obstacles in the franchising sector The unique approach of The Massage Company in the wellness industry Essential advice for new and prospective franchise owners Trends and future predictions for the franchising market Connect with Us: https://www.coconut.marketing Elliot Walker from The Massage Company: https://www.linkedin.com/in/elliotwalker and https://massagecompany.co.uk/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this special episode, Adam from Coconut sits down with Harvey Tuck, the host of The Franchise Show, to explore his extensive experience in the franchising industry. Harvey shares his journey, insights, and the secrets behind the success of his show, providing valuable guidance for anyone interested in franchising. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Harvey Tuck's background and how he became the host of The Franchise Show Key lessons learned from interviewing top franchise leaders Common challenges in franchising and strategies to overcome them Tips and advice for aspiring franchisees and franchisors The evolving landscape of the franchising industry and future trends Connect with Us: https://www.coconut.marketing Connect with Harvey Tuck from The Franchise Show: https://www.linkedin.com/in/harvey-tuck-the-franchise-show/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, John Davies from FASTSIGNS sits down with Mark from Coconut to basically have a chat. This isn't a normal episode of The Franchise Marketing show as our guest in this episode decides to become the host. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing In This Episode: Mark setting up a YouTube channel. Mark working with FASTSIGNS creating videos. And other video tips! Connect with Us: https://www.coconut.marketing John Davies from FASTSIGNS: https://www.linkedin.com/in/john-davies-qfp-b57a9067/ FASTSIGNS website: https://www.fsfastsigns.co.uk/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Steph from Coconut sits down with John Preston from Mathnasium to discuss his compelling franchising journey. John shares his experiences, the challenges he faced, and the strategies that have driven Mathnasium's success, providing invaluable insights for entrepreneurs at all stages of their franchising journey. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing In This Episode: John Preston's background and the inception of Mathnasium Navigating challenges in the franchising world Key strategies for success in the educational franchise sector Essential advice for new and aspiring franchise owners Future trends and predictions for the franchising industry Connect with Us: https://www.coconut.marketing John Preston from Mathnasium: https://www.linkedin.com/in/johnpreston-mathnasium-uk?originalSubdomain=uk and https://www.mathnasium.co.uk/franchise-uk/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Mark Harman from Coconut engages in an enlightening conversation with Kristen Horler from Lift Brands, the powerhouse behind Snap Fitness. Kristen shares her franchising journey, discussing the challenges, triumphs, and strategies that have contributed to the success of Lift Brands and Snap Fitness. This episode is packed with valuable insights for both aspiring and seasoned entrepreneurs. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Kristen Horler's background and how she got involved with Lift Brands Overcoming obstacles in the health and fitness franchising sector Key strategies for success in the competitive fitness industry Practical advice for new and aspiring franchise owners Future trends and innovations in the franchising market Connect with Us: https://www.coconut.marketing Kristen Horler from Lift Brands: https://www.linkedin.com/in/kristenhorler/ and https://www.liftbrands.com/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Steph from Coconut sits down with Matthew Chapman from The Grooming Company, N.Bar, and STRIP to delve into his fascinating franchising journey. Matthew shares his experiences, challenges, and the strategies that have led to the success of these renowned brands, providing invaluable insights for entrepreneurs at all stages. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Matthew Chapman's background and how he started with The Grooming Company, N.Bar, and STRIP Overcoming challenges in the beauty and grooming franchising industry Key strategies for success in a competitive market Practical advice for new and aspiring franchise owners Future trends and innovations in the franchising sector Connect with Us: https://www.coconut.marketing Connect with Matthew: https://www.linkedin.com/in/matthew-leigh-chapman/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Steph from Coconut engages in an insightful conversation with Rachael Wenham from What Franchise. Rachael shares her expertise and insights gathered from the franchise industry, offering valuable perspectives for both aspiring entrepreneurs and seasoned business owners. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Rachael Wenham's background and her journey with What Franchise Navigating challenges and trends in the franchise industry Key insights for franchise seekers and investors How to leverage resources like What Franchise for success Future outlook and predictions for franchising Connect with Us: https://www.coconut.marketing Rachael Wenham from What Franchise: https://www.linkedin.com/in/rachael-wenham-36085a10/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Mark from Coconut sits down with Rachel Brooks from Swimtime for an enlightening discussion about her journey in the franchising world. Rachel shares her experiences, insights, and strategies that have contributed to the success of Swimtime, providing valuable advice for entrepreneurs interested in the swimming and leisure industry. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Rachel Brooks' background and how she got involved with Swimtime Overcoming challenges in the swimming franchise sector Key strategies for success in the leisure industry Practical advice for new and aspiring franchise owners Future trends and innovations in franchising Connect with Us: https://www.coconut.marketing Rachel Brooks from Swimtime: https://www.linkedin.com/in/rachelbrooks/ and Swimtime's website: Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Adam Lovelock from Coconut sits down with Sarah Cressall OBE from Creation Station for an engaging conversation about her journey in the franchising world. Sarah shares her experiences, insights, and strategies that have propelled Creation Station to success, offering valuable advice for entrepreneurs interested in the arts and crafts industry. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Sarah Cressall's background and the founding of Creation Station Overcoming challenges in the arts and crafts franchise sector Key strategies for success in the educational and creative industry Practical advice for new and aspiring franchise owners Future trends and innovations in franchising Connect with Us: https://www.coconut.marketing Sarah Cressall OBE from Creation Station: https://www.linkedin.com/in/thecreationstation/ and Creation Station: https://www.thecreationstation.co.uk/run-your-own-franchise Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.

Welcome to The Franchise Marketing Show! In this episode, Adam Lovelock from Coconut engages in a compelling discussion with Theo Millward from Franscape, a leading franchise consultancy firm. Theo shares his expertise and insights gained from working with various franchise brands, offering invaluable advice for both aspiring and established franchisors. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Theo Millward's background and his role at Franscape Trends and challenges in the franchise consultancy industry Key strategies for franchisors to scale their businesses effectively Practical advice for franchise brands looking to expand their network Future outlook and predictions for the franchising sector Connect with Us: https://www.coconut.marketing Theo Millward from Franscape: https://www.linkedin.com/in/theo-m-3063a02/ Don't Miss Out: Like this video if you found it helpful! Share your thoughts and questions in the comments below. Hit the bell icon to stay updated with our latest episodes.