Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association, Shares the Latest Buzz on Word-of-Mouth

Co-host Brad Forsythe interviews Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association. Andy is a fourteen-year veteran of the interactive marketing business, was a Visiting Scholar at the Wharton School of Business (where he taught Internet Entrepreneurship), and is the Founder and President Emeritus of the Association for Interactive Marketing (AIM). Prior to WOMMA, Andy was CEO of GasPedal, a strategy consulting firm that helps companies focus their Internet operations to be more efficient and effective, working with CEOs on the role of ecommerce in their companies, and specializing in email marketing best practices. Clients included TiVo, Sprint, AIG, Polo, ClearChannel, and Kimberly-Clark. In 1993, Andy began pulling the Internet industry together under AIM, which grew to represent more Internet companies than any other organization. As the de facto Washington representative for the Internet industry, Andy was involved in the formative policy debates surrounding privacy, spam, and other key Internet issues. In 1999 AIM was acquired by the Direct Marketing Association. Andy holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.