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The Advertising Show

by Brad Forsythe and Ray Schilens

A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation.

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Episodes

  1. Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein

    Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism,...

  2. Online Marketing to Boomers Isn’t Your Father’s Marketing Strategy

    Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet…

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  3. Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google

    Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the author of several books, including The Microsoft Way and eBoys. He…

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  4. Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself

    Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a...

  5. CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

    Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy...

  6. An Hour with Legendary Ad Man and Hall of Fame Art Director George Lois

    Co-hosts Brad Forsythe and Ray Schilens interview the legendary George Lois who is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world)...

  7. Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble

    Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and...

  8. Nielsen’s Nic Covey Shares His Study’s Findings About Consumer’s Willingness to Pay For Online Content

    Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen’s global portfolio of research, he’s charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The…

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  9. Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design

    Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues...

  10. The Most Powerful Way to Influence Decision Making is Explained in a Fascinating Interview with Author Sally Hogshead

    Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author,...

  11. How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke

    Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer. Universal Everything was formed in 2004 as an...

  12. Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

    Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to “get found”...

  13. Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy

    Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain...

  14. Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t

    Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don’t. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has...

  15. Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights

    Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of “Sticks and Stones.” W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency...

  16. CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience

    Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team. Prior to launching Zócalo Group, Paul was a Partner and Global Chief...

  17. OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World

    Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret…

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  18. Advertising’s Hall of Famer George Lois Weighs in on Creative and the Ad World in 2013 – Part II

    Co-Hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist...

  19. Advertising’s Hall of Famer George Lois Weighs in on Creative and the Ad World in 2013 – Part I

    Co-Hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist...

  20. CEO of GSDM; Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

    Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy...

  21. University Adjunct Professor and Industry Professional Clears Up All the Hype with his Super Bowl Post Analysis

    Co-hosts Brad Forsythe and Ray Schilens interview John Durham, CEO/Managing General Partner of Catalyst S+F. He is responsible for running this DIGITAL advertising/marketing company. John’s clients include DMG (iMedia), Del Monte Foods, Fiat Motors, USF School of Management, World Markets, Time...

  22. Part ll “Year in Review” with Hollywood Reporter’s Alex Ben Block

    Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas’s Blockbusting: ADecade-by-Decade Survey of Timeless Movies...

  23. Part l “Year in Review” with Hollywood Reporter’s Alex Ben Block

    Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas’s Blockbusting: ADecade-by-Decade Survey of Timeless Movies...

  24. Author David LaBonte Describes How to Capture Consumers’ Attention Through ‘Shiny Objects’

    o-host Brad Forsythe interviews David LaBonte, author of Shiny Objects Marketing. As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD,...

  25. Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm

    Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S. He is an accomplished...

  26. Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer of Publicis Media, Explains New Media Opportunities for Today’s Innovative Marketer

    Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as...

  27. Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic

    Co-hosts Brad Forsythe and Ray Schilens interview John Gentry, President of Spot Runner. With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the...

  28. Author Lucas Conley Discusses The Marketing World’s Obsession With Branding And How It Can Ruin The Development Of Quality Products

    Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business. A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely…

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  29. The Art World Demystified by Author and Aquavella Gallery Director Michael Findlay

    This week Co-Hosts Brad Forsythe and Ray Schilens interview Michael Findlay, author of “The Value of Art” and director of Acquavella Galleries. Born in Scotland in 1945, Michael Findlay is a highly experienced and internationally renowned gallery director, art dealer and writer. He is currently a...

  30. Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What’s Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand

    This week Co-Host Brad Forsythe interviews Marc De Swaan Arons, Founder and Chairman of Effective Brands. Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published...

  31. Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand

    Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages....

  32. Author Mark Tungate Talks About His Book, Branded Male, And How Brands Can Best Appeal To Male Consumers

    This week Co-Host Brad Forsythe interviews Mark Tungate, Author of Branded Male. Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He is also the...

  33. Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best

    This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where’s Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country’s leading…

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  34. London Correspondent Jeremy Kent Gives Us a Preview of The Olympic Games 2012

    Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show’s London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed…

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  35. Author Travis Miller Tells All About How To Use Gravitational Marketing And Make Your Your Customers Come To You

    This week Co-Host Brad Forsythe interviews Travis Miller, Co-Author of Gravitational Marketing: The Science of Attracting Customers. Travis Miller and his partner Jimmy Vee, are the nation’s leading experts on attracting customers and specialize in helping business owners, executives and sales...

  36. CEO of InterAir Media Drew Stoddard Expounds on Marketing to the Travel Demographic from Ticketing to Taxi

    Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir...

  37. Author David Aaker Explains How Companies Should Beat Competitors by Making Them Irrelevant

    o-Hosts Brad Forsythe & Ray Schilens interview David Aaker, Author of “Brand Relevance.” David is Vice-Chairman of Prophet (www.prophet.com), an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. One of the world’s leading...

  38. Author Rafi Mohammed Says Don’t Discount the Relationship Between Price Strategy and Profits

    Co-Hosts Brad Forsythe and Ray Schilens interview Rafi Mohammed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Rafi has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company…

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  39. The Avengers, The Hunger Games, Winners and Losers of the 2011-2012 TV Season: Big Screen and Small Hollywood Reporter’s Alex Ben Block Explains It All

    Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas’s Blockbusting: ADecade-by-Decade Survey of Timeless Movies...

  40. Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike

    Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from...

  41. New York Times Writer and Author Eduardo Porter Uncovers the Mystery Behind the Price of Everything We Buy

    Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July…

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  42. Carl Izzi Provides a Primer on the New America for CMO’s

    Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and...

  43. Author and CEO Lisa Hershman Explains Common Mistakes Most Companies Make With Performance Measurement

    Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative styleto her position at Hammer and Company. Prior to joining Hammer and Company,...

  44. Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos

    Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency’s entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery,...

  45. Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era

    Co-hosts Brad Forsythe and Ray Schilens interview Jane Maas, author of “Mad Women.” Jane began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene....

  46. Young & Rubicam President Jane Barratt Discusses Accommodating Changing Client Needs and Why Now Is A Great Time For Advertising

    Co-hosts Brad Forsythe and Ray Schilens interview Jane Barratt, President of Young & Rubicam’s flagship New York agency. Barratt’s experience as a global branding and digital expert spans three continents and almost 20 years working with some of the world’s strongest brands. Jane joined in 2010...

  47. CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives

    Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License’s mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today,...

  48. Artist, Author and Art Professor Kit White Discusses Art School and the Art World

    Co-hosts Brad Forsythe and Ray Schilens interview Kit White, author of “101 Things To Learn In Art School.” He is a New York-based artist who is an Associate Professor in the MFA Program at Pratt Institute in Brooklyn. Kit studied fine arts at Harvard University and his work has been the subject…

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  49. Legendary Art Director George Lois Talks About His Book “Damn Good Advice” – Part II

    Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in...

  50. Legendary Art Director George Lois Talks About His Book “Damn Good Advice” – Part I

    Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in...

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ABOUT THIS SHOW

A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation.

HOSTED BY

Brad Forsythe and Ray Schilens

CATEGORIES

business

Frequently Asked Questions

How many episodes does The Advertising Show have?

The Advertising Show currently has 213 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Advertising Show about?

A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program...

How often does The Advertising Show release new episodes?

The Advertising Show publishes regularly with 213 episodes available. Check the episode list for the typical release schedule.

Where can I listen to The Advertising Show?

You can listen to The Advertising Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Advertising Show?

The Advertising Show is created and hosted by Brad Forsythe and Ray Schilens.
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