Andy Tzortzinis - Shifting to New Horizons

Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth.It really goes to show the power of product marketers and their ability to communicate like he gives definitions that are succinct and spot on. He gives examples that tell a very clear story with a through line within less than like two minutes. He has given his communication style, we are able to get it all in here and it feels so smooth, so smooth in terms of this conversation. I can't wait for you to hear it before I get there. Just a little bit about Andy.Andy Tzortzinis is a seasoned messaging expert with over 12 years of PR communications and marketing experience, a lover of dynamic industries, and he starts his marketing career in the food and beverage industry and made his way into cyber, just a few years back. He breeds an authentic and programmatic approach to marketing that is less dependent on industry buzzwords, and just you just focus on using empathy to understand the customer journey.This strategy has led to success in content comms and product marketing roles across a range of security products, services and platforms. And as you will find out he is also a frequent collector of hobbies which we cannot wait to share with you.Full TranscriptAdditional episodes mentioned:Product Led Growth with Peter WheelerTips and tricks to make your product accessible with Josh Martin