Andy Warren (Tomorrow Agency): There’s a gap between customer expectation and merchant expectation

On this episode of Retention Chronicles, we’re joined by Andy Warren, Senior Director of Strategy at Tomorrow Agency, an ecommerce focused digital agency based in New York City and official Shopify Plus Agency Partner. We chat about;Enterprise level methodology for both creative and technical strategyWhat enterprise brands are looking atHow enterprise and SMB brands differ in documentation of strategyData metrics that show conversion and revenue generatedThe gap between customer expectation and merchant expectationWhy ‘Micro Personalization’ is attainable for everyoneBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.