ANINE BING: A Brand Driven Strategy

What can a brand achieve when a consistent, thoughtful and considered strategy is at the heart of every decision? This week, Natalie & MJ are joined by Annika Meller, Chief Strategy Officer for ANINE BING. As the brand's first hire and having overseen more than a decade of growth, Annika has been at the heart of the business, driving the evolution from a home-grown brand born in a garage in Silver Lake, LA to the iconic fashion powerhouse now fronted by Kate Moss. Dive into how the brand has driven continual growth, how early adoption of drop culture has afforded constant engagement from fans and their plans for expansion with global physical retail additions, including a launch into the Asian market. Hosts: Natalie Lennon & MJ Evely Guest: Annika MellerCreated by: LEAP LuxeSound Production: Housestudios