Leap into Luxury

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Alisia Devletouglou, Brand Manager at EssilorLuxottica, to explore the evolving role of experiential marketing in the luxury sector. With a background spanning Dior Fragrances and global eyewear brands like Ray-Ban and Oakley, Alisia brings a cross-category perspective on creating impactful brand experiences.The conversation unpacks how experiential marketing has shifted from one-off events to a core strategic pillar, driven by rising expectations for personalisation, exclusivity, and emotional connection. Alisia shares the universal principles that underpin successful activations, from strong storytelling to meticulous attention to detail.She also discusses the complexities of managing experiences across multiple brands and markets—balancing global consistency with local relevance—while maintaining each brand’s unique identity. Beyond execution, the episode explores how success is measured, the challenges of delivering standout experiences in a competitive space, and how sustainability is becoming an essential consideration.Looking ahead, Alisia highlights key trends shaping the future of experiential marketing and leaves listeners with a clear takeaway: the most powerful luxury experiences are those that feel personal, purposeful, and impossible to replicate.Hosts: Natalie Lennon & MJ Neill (nee Evely) Guest: Alisia DevletouglouCreated by: LEAP LuxeSound Production: Housestudios 

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Regitse Rosenvinge, founder of Rose PR, to explore the rise of quiet luxury in hospitality. Moving away from overt displays of wealth, quiet luxury focuses on authenticity, craftsmanship, and meaningful, understated experiences.With deep expertise in the Scandinavian market, Regitse shares early signals behind this shift and the cultural drivers shaping it—from evolving guest expectations to a growing emphasis on mindfulness, sustainability, and discretion.The conversation also examines whether quiet luxury is truly new or a modern return to timeless principles, and how brands can communicate it without saying it outright. From subtle storytelling to creating desire without spectacle, Regitse outlines the challenges and opportunities for marketers today.Hosts: Natalie Lennon & MJ Neill (nee Evely) Guest: Regitse RosenvingeCreated by: LEAP LuxeSound Production: Housestudios 

In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections.Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how Shangri-La balances authenticity with brand excellence, measures success beyond engagement, and manages transparency in a digital world where every interaction counts.Hosts: Natalie Lennon & MJ Neill (nee Evely) Guest: Laura BakerCreated by: LEAP LuxeSound Production: Housestudios 

In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury.The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with approachability, revealing how a fresh wave of creative luxury marketing can differentiate and elevate brands in today's market. Learn why injecting fun isn't just an option, but a powerful strategy for luxury.Hosts: Natalie Lennon & MJ Evely Guest: Andre BoguesCreated by: LEAP LuxeSound Production: Housestudios 

In this month's episode, Natalie and MJ sit down with Lana Rush, Head of Marketing at OSPREY LONDON, to explore how a heritage British brand with deep artisanal roots is navigating the digital frontier. From preserving the founder’s original vision to building a seamless digital flagship experience, Lana reveals how to bring a heritage brand into the now, while staying true to the spirit that made it iconic.Hosts: Natalie Lennon & MJ Evely Guest: Lana RushCreated by: LEAP LuxeSound Production: Housestudios 

This month, we delve into the heart of authentic marketing within the luxury hospitality sector with Jatin Shastri, Director of Marketing and Communications at Six Senses. In a world saturated with curated perfection, we explore how Six Senses distinguishes itself by prioritising genuine connection and storytelling. Jatin shares the core philosophy that drives Six Senses' authentic approach, a crucial lesson for anyone looking to connect genuinely with their audience.Hosts: Natalie Lennon & MJ Evely Guest: Jatin ShastriCreated by: LEAP LuxeSound Production: Housestudios 

This month we're joined by Dan Challis, Head of Brand at Sana Jardin. Dan shares his insights on the power of micro-communities. We discuss the defining characteristics of these niche audiences, exploring their unique advantages over a mass-market approach, and how to cultivate the core values that bind them. Dan also addresses the challenges and opportunities presented by today's digital landscape.We delve into Sana Jardin's approach to cultivating micro-communities both online and offline, and Dan reveals how he measures the success of these efforts. He offers valuable advice for aspiring luxury brand founders looking to leverage the power of micro-communities. Tune in for a masterclass in building brand loyalty and driving success in the luxury sector.Hosts: Natalie Lennon & MJ Evely Guest: Dan ChallisCreated by: LEAP LuxeSound Production: Housestudios 

What makes a luxury pop-up truly successful? Retail expert Xian Pelaez from Harrods joins us to discuss the art of crafting captivating pop-up experiences. We delve into the complexities of balancing brand identities, the strategic differences between pop-up approaches at iconic stores like Harrods and Bloomingdale's, and how to identify the perfect brand partnerships. We also explore how to measure a pop-up's impact beyond just sales figures, looking at brand awareness, customer engagement, and long-term loyalty. Xian shares valuable lessons learned from both successes and challenges, offering insights into common pitfalls and best practices. Plus, she shares inspiring examples of brands that have truly nailed the pop-up brief and offers a glimpse into the future of pop-up retail in the luxury market.Hosts: Natalie Lennon & MJ Evely Guest: Xian PelaezCreated by: LEAP LuxeSound Production: Housestudios 

In this episode, we speak with Alice Langston from French skincare brand Caudalie. Alice shares invaluable insights on the importance of localisation for luxury brands, highlighting how Caudalie adapts its marketing strategies to resonate with the UK market. We discuss the nuances of transcreation, media planning, and navigating regulatory challenges. Alice also shares how Caudalie personalises its marketing to British consumers and explores emerging trends in the luxury sector. This episode offers a fascinating look into the world of luxury skincare and the strategies behind successful international expansion.Hosts: Natalie Lennon & MJ Evely Guest: Alice LangstonCreated by: LEAP LuxeSound Production: Housestudios 

Spirit of Yorkshire, an independent and high-quality whiskey brand, has successfully balanced its premium image with its down-to-earth heritage. In this episode of LEAP into Luxury, Marketing Director Jenni Ashwood discusses how the brand targets diverse audiences, from collectors to eco-conscious consumers, and adapts its brand message for international markets. She shares insights on building brand authenticity and creating a strong brand identity that resonates with consumers worldwide.Hosts: Natalie Lennon & MJ Evely Guest: Jenni AshwoodCreated by: LEAP LuxeSound Production: Housestudios 

In this episode of LEAP into Luxury, we sit down with Abi Oyepitan, co-founder of LIHA Beauty, a luxury skincare brand that celebrates African heritage. Abi shares insights into the brand's journey, from its humble beginnings in a kitchen to its rapid expansion and successful launch in Anthropologie. We discuss the challenges and triumphs of scaling a luxury brand, the importance of in-person activations, and the valuable lessons learned along the way. Plus, we delve into how LIHA Beauty is nurturing a dedicated community and rewarding its loyal customers, proving that a brand built on authenticity and connection can truly thrive.Hosts: Natalie Lennon & MJ Evely Guest: Abi OyepitanCreated by: LEAP LuxeSound Production: Housestudios 

In this inaugural episode of LEAP into Luxury season 2, hosts Natalie and MJ are joined by Cécile Lasota, Head of Marketing DE/AT at Diptyque. Together, they delve into the burgeoning trend of retailtainment, a concept that blends retail with entertainment.Cécile offers a unique perspective on the factors that contribute to a successful retailtainment activation. From immersive experiences to captivating storytelling, she shares insights into how Diptyque has masterfully crafted memorable moments for their customers. The conversation explores why retailtainment is gaining momentum in today's competitive market and what the future holds for this innovative approach to consumer engagement.Join Natalie and MJ as they uncover the secrets behind creating a truly unforgettable retail experience with Cécile Lasota.Hosts: Natalie Lennon & MJ Evely Guest: Cécile LasotaCreated by: LEAP LuxeSound Production: Housestudios 

This week Natalie & MJ dive into luxury’s biggest opportunities in media strategy with special guest Karina Manolis, Client Partner at Publicis Media Luxe. In a marketing landscape that is navigating technological advancements and a vocal audience, Karina’s mastery in seamless media strategy execution demonstrates how to powerfully tell a premium brand story. Exploring the unique relationship consumers have with media platforms to successfully leverage integrated marketing communications, this episode lifts the veil on how luxury brands can authentically and effectively connect with their audience, whilst safeguarding their brand essence for an emotive response with a lasting impact. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==  Hosts: Natalie Lennon & MJ Evely Guest: Karina ManolisCreated by: LEAP LuxeSound Production: Housestudios 

What can a brand achieve when a consistent, thoughtful and considered strategy is at the heart of every decision? This week, Natalie & MJ are joined by Annika Meller, Chief Strategy Officer for ANINE BING. As the brand's first hire and having overseen more than a decade of growth, Annika has been at the heart of the business, driving the evolution from a home-grown brand born in a garage in Silver Lake, LA to the iconic fashion powerhouse now fronted by Kate Moss. Dive into how the brand has driven continual growth, how early adoption of drop culture has afforded constant engagement from fans and their plans for expansion with global physical retail additions, including a launch into the Asian market. Hosts: Natalie Lennon & MJ Evely Guest: Annika MellerCreated by: LEAP LuxeSound Production: Housestudios 

This week, Natalie & MJ meet with marketing managers Hattie Smith and Louise Barber to discuss Pandora's journey to becoming a full jewellery house, with a tailored omni-channel approach to delivering the brand's new message to the masses. This episode dives into Pandora's challenge in reframing themselves as the go-to jewellery brand for all, with a strategic emphasis on the multi-channel journey and physical retail locations nationwide. Tune in to learn how Pandora’s agile marketing strategy has paved the way for success.Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==  Hosts: Natalie Lennon & MJ Evely Guests: Louise Barber & Hattie SmithCreated by: LEAP LuxeSound Production: Housestudios 

This week Natalie and MJ discuss the effectiveness of brand collaborations in an evolving consumer landscape with Jing Daily’s Brand and Collabs Editor, Sadie Bargeron. Together they unpack the future of luxury brand partnerships, discussing key elements to success for amplifying awareness and expanding into unexpected offerings. As Gen Z steer the luxury market down new and exciting avenues, collaborations in response invite big names in luxe to unlock a new catalyst for creative expression. When done well, this synergy between brands can yield viral results... but what happens when an iconic brand identity is compromised in the quest for momentary relevance?Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==  Hosts: Natalie Lennon & MJ Evely Guest: Sadie BargeronCreated by: LEAP LuxeSound Production: Housestudios 

Impulsive purchasing and ever-changing trends are key drivers of over-production and waste. With 6 in 10 items of clothes made every year ending up in landfills within 12 months, this episode has A LOT to unpack. This week Natalie and MJ are joined by Sam Matanle and Julian Osborne, co-founders of Batch LDN, a premium fashion start-up specialising in tailor-made suits for the modern cosmopolitan. Batch LDN have founded their ‘made to order’ business model on the growing consumer culture of sustainable and decelerated living, tackling waste at its core. The end result? A quality product designed to last that transcends fleeting fashion trends. This brand is not just selling a product, they are innovators in fashion as consumers demand products that can withstand the test of time and our natural resources begin to dwindle. A new means of production is paramount. Tune in to be the first to learn how.Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==  Hosts: Natalie Lennon & MJ Evely Guest: Sam Matanle & Julian OsborneSound: HouseStudios Social Media & Research: Sophie Bubrick 

Hair by Sam McKnight is taking their iconic hair stylist’s legacy to the next level. You may know him for his work with Kate Moss, Bella Hadid, and Princess Diana. Natalie and MJ dive in with Rebecca Love- Social Media Manager for Hair by Sam McKnight- to unpackage the brand’s disruptive social media strategy in the self care space. The phrase Content is King takes centre stage, with organic messaging and an influencer marketing strategy that makes backstage styles accessible to consumers' every day hair care routines. Rebecca is on a mission to tell Sam’s philosophy that everyone can create their best hair day yet, and the brand’s innovative approach to socials is key.Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==  Hosts: Natalie Lennon & MJ Evely Guest: Rebecca Love  Created by: LEAP LuxeSound Production: Housestudios 

It’s hard to deny the growing power of TikTok in the modern media landscape, but how do luxury brands authentically adopt an approach that suits the lo-fi nature of the app? This week, LEAP’s luxury Gen Z-er and Senior Account Executive, Sophie Bubrick, joins Natalie and MJ to discuss the increasing popularity of the platform, the luxury brands who have adopted it with finesse and share tips for those currently unsure of how to adapt their marketing toolkit to a platform of change-driving users rejecting overly curated content.Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==   Hosts: Natalie Lennon & MJ Evely Guest: Sophie Bubrick  Created by: LEAP LuxeSound Production: Housestudios 

Jendaya is a luxury e-commerce platform bringing the richness of African culture to the global luxury consumer. Ayotunde Rufai, CEO and Co-Founder of Jendaya, launched the marketplace in 2017 with the aim of setting a new diverse standard for luxury. In this week's instalment of LEAP into Luxury, he speaks with Natalie and MJ about his journey as a start-up in the luxury industry, how the guidance of Natalie Massenet has helped the brand flourish and how online luxury brands can rise to meet the demands of the modern, global consumer. Follow us on instagram:  https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==  Hosts: Natalie Lennon & MJ EvelyGuest: Ayotunde RufaiCreated by: LEAP LuxeSound Production: Housestudios 

Combining generative AI with the intricate design practices of the luxury industry may seem like an unexpected pairing, but Vic Riches, Head of Design and Partnerships at Marc Jacques Burton, has proven that luxury brands can harness the power of advancing technology to not only elevate their offering, but intrigue a more experimental and curious customer base with this tech-enhanced creativity boost. This week’s episode explores the ways in which luxury brands can employ AI, how generative AI has propelled the launch of her brand and optimised her creative process.  Follow us on instagram:  https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ EvelyGuest: Vic RichesCreated by: LEAP LuxeSound Production: Housestudios 

Highly edited campaign images, Instagram filters, Facetune… everywhere we look, we’re faced with impossible images reflecting the ‘beauty standards’ we’re meant to aspire to. Cult Beauty have joined forces with Dr Luke Evans and signed the ‘Body Image Pledge’ in a bid to drive change in the imagery that we see every day. In the second episode of the Cult Beauty mini series, Alicia Hickey – Head of Sustainability and Social Causes joins Natalie and MJ to discuss the brand’s ‘Can’t (Re)Touch This’ campaign, the fight against unattainable beauty ideals and how brands can adapt to a growing intolerance in consumers for overly-edited imagery.   Join the movement by signing the Petition: https://www.change.org/p/require-all-publishers-and-advertisers-to-indicate-when-an-image-of-a-person-has-been-digitally-alteredFollow us on instagram:  https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ EvelyGuest: Alicia Hickey Created by: LEAP LuxeSound Production: Housestudios 

Cult Beauty burst onto the scene in 2008 and revolutionised purchasing for the beauty obsessed of Britain. In the first of a 2 part mini-series, Natalie and MJ are joined by Alicia Hickey, Head of Sustainability and Social Causes at Cult Beauty. Discussing the brand’s recent relaunch of their ‘Cult Conscious’ initiative, Alicia talks changes in consumer purchasing behaviour, how big brands can place conscious business at the heart of their operations and why transparency has helped build long-lasting relationships with Cult consumers.Follow us on instagram:  https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ EvelyGuest: Alicia Hickey Created by: LEAP LuxeSound Production: Housestudios 

In the opening episode of this 'LEAP into Luxury' series, co-hosts and luxury marketing masters, Natalie and MJ, set the scene for the coming series of exploration into the global luxury landscape. Visiting the past, digesting the present and debating the future, Natalie and MJ cover a breadth of contextual conversations for luxury marketing. From consumer and media trends, to technological advancements, on-demand data vs. brand building, and how the increasing spending power of Gen Z is influencing brand behaviour. This episode looks to lay the foundations for a series of innovative insights from experts across the sector.Follow us on instagram:  https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Created by: LEAP LuxeSound Production: Housestudios 

Welcome to Leap into Luxury! We'll be diving into all things luxe with leading industry experts. Hosted by Natalie Lennon and MJ Evely.