Anissa Safia: From Stroke to Storytelling with Purpose

This week, I speak to Anissa Safia, Kuala Lumpur-based author and entrepreneur, who shares how a life-altering stroke redirected her path from corporate communications to self-publishing. She explains her market-driven, under-market pricing approach to make books for mothers and children accessible and why she chose self-publishing to keep control. The conversation dives into her series philosophy, how she tackles tough topics like single motherhood and adoption and the idea of building a “village”—a supportive circle to sustain women-led ventures. She also reflects on the role of family, resilience and partnerships in growing multiple businesses from restaurants to fashion. Tune in for practical insights on marketing, community-building and turning personal experiences into meaningful products that serve families in Asia. 00:00 Intro and Anissa’s background in publishing and family-focused work00:02 Stroke as turning point; leaving corporate life to become a stay-at-home mom and entrepreneur00:04 Self-publishing vs. traditional publishing; under-market pricing to reach more families00:12 The work behind signature book illustrations and a proposed series approach00:17 Adoption-themed book and the need for awareness and guidance for families00:28 Early marketing challenges and building a name through community and celebrity endorsements00:39 The value of a strong support system and NDAs for confidential discussions00:47 The role of partners and family in sustaining entrepreneurship00:55 How to connect with Anissa online and in her network00:57 Final takeaway: trust your village and your instincts 3 key takeaways: Build your village: community and partnerships are as essential as capital for sustainable impact.Publish with purpose: price thoughtfully and market boldly to reach families who need it, while keeping control and authenticity.Lead with instinct and conversation: trust your gut, communicate openly, and address taboos with empathy to empower others. Womenpreneur Asia is partnering with InnovNation and you are welcome to join me if you’re an aspiring entrepreneur or established one: https://community.innovnation.ai/womenpreneur-asia This episode is brought to you by RedboxStudio.com