Anita Moorthy: Brand Building for budget-conscious start-ups

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market.  Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups.  Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product. This episode is sponsored by Improvado.  We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales.  Take advantage of your free marketing data audit today. Tea Time with Tech Marketing Leaders is created by MKG Marketing. We make every impression count.Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn.Click here to watch a video of this episode.