Ann Handley on Everybody Writes

In this Marketing Over Coffee: A special interview with Ann Handley, author of "Everyone Writes" Direct Link to File Brought to you by our sponsor, 99 Designs: Are you dreaming about the perfect logo, website, or flyer design, but don't know where to start? 99designs is the number one choice for small businesses looking for quality graphic design. Describe what you need, get dozens of designs created just for you, and pick your favorite. It's fast, affordable, and you're guaranteed to love the results. Go to 99designs.com/moc to get a free $99 upgrade on your first design. Author of the bestselling Content Rules (now in 9 languages) w C.C. Chapman What's the story behind Everybody Writes? Back in the days of Banner Ads at Clickz We also have a special offer for MoC listeners on a Marketing Profs PRO Subscription: Use code JANUARY to save 40% (hurry, January only! Offer expires 1/31/2015 at midnight ET) We talk about what was hot at Inbound (This was before the Hubspot IPO) Scaling great writing across the enterprise and the corporate style guide Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.