EPISODE · Oct 17, 2022 · 51 MIN
Anna Hrach on Contextualizing the Customer Journey
from Back on T-R-A-C-K · host Kerry Guard
In this episode of season 13, Kerry Guard chats with Anna Hrach, Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys.
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