Annette Reed on the Power of Operations and Your Ability to Scale

How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight?In this episode of Tea Time with Tech Marketing Leaders, host Kerry Guard chats with Annette Reed (Senior Director, Global Campaigns & Demand Gen at SentinelOne). Together, they break down:• Operationalizing Marketing: Why SOPs, documentation, and processes actually make you faster, not slower.• Doing More with Less: Practical ways to repurpose webinars, events, and content globally.• Cross-Functional Alignment: How to effectively manage global teams, translations, and cross-time-zone collaboration.• Tech Stack Best Practices: Making the most of tools like Asana and Slack without tool fatigue.Grab your cup of tea and tune in for actionable operational insights!