Answering 2,000 agent questions a day: Inside The Real Brokerage playbook

Today on Power House, we have a crossover episode with the RealTrending podcast. Host Tracey Velt talks to Tamir Poleg, CEO of The Real Brokerage. Tamir and Tracey talk about using AI to optimize daily operations, including the automation of thousands of inquiries with an AI assistant. He also talks about how Real scales without losing its culture, the shifting dynamics between agents and clients, and why brokerages must shift to a consumer-first mindset. Here’s what you’ll learn: Real is both a technology and a real estate company. AI enhances operational efficiency and client service. A strong company culture attracts like-minded agents. Leadership will always involve taking responsibility for failures. Automation can replace many tasks traditionally done by agents. AI will play a significant role in decision-making for real estate transactions. Related to this episode: The Real Brokerage Tamir Poleg - The Real Brokerage Inc | LinkedIn Real Brokerage leverages agent count growth for soaring revenue | HousingWire Best Real Estate Brokerages in United States | RealTrends Verified ⁠HousingWire | YouTube⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.