Anthony Alexander Harrison - Fix your message first!

Fix your message first Most new coaches think the fix is a better website or a shinier offer. It usually isn't. It's the message. This week I sat down with Anthony Alexander Harrison, who spent 45 years in corporate PR working with brands like Microsoft, Disney, Starbucks and the New York Times before retraining as a coach a year ago. He now has eight clients and says it never feels like work. We talk about: Why the skills that made Anthony a great PR exec had to be turned down to make him a good coach Why you need your own coach before you try to coach anyone else The three diving boards analogy, and why the top board is where most coaches get stuck Why more men are opening up to coaching, and what they need from the space How simply telling people "I'm a life coach" led to referrals Why nobody searches for a "life coach", and how to find the precise question you can become the authority on Jung's Wounded Healer, and why leading with where you struggled beats leading with how great you are If you take one thing from this episode, it's this: fix your message before you fix anything else. Connect with Anthony: Anthony Alexander Harrison | LinkedIn: https://www.linkedin.com/in/anthonysprauveharrison/ Stepping Higher: https://www.steppinghigher.net/ 86% of coaches quit or fail every year. If you want to be in the 14%, grab the book and start here: www.coachtrap.co.uk Whatever you do, don't fall into the coach trap. #CoachTrap #CoachingBusiness #LifeCoach #CoachingNiche #WoundedHealer coaching business, how to start a coaching business, coaching niche, coaching message, wounded healer, life coach, career transition coach, coach trap podcast, new coach, coach marketing