PODCAST · business
The Coach Trap Podcast
by The Coach Trap
86% of coaches quit in year one. We help you become the 10% who thrive.The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work.Learn how to attract premium clients, create content that converts, and scale without burnout.Guest app: gbsc.kit.com/thecoachtrappodcastCommunity: skool.com/thecoachtrap
Episodes
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Will AI Kill Coaching? Tim Brownson on Failing, Standing Out and Being Yourself
86% of coaches quit or fail. Tim Brownson thinks the real number is closer to 98%. This week on the Coach Trap Podcast, Greg and Dan sit down with Tim Brownson, The Fully Booked Coach. Tim spent years in sales, almost quit coaching more than once in his first 18 months, then built a business that...
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Martial Arts, Ego and Finding Your Unique Coaching Advantage | Ryan Paul Spiteri
86% of coaches quit or fail every single year. This podcast exists to change that. This week Greg sits down with Sir Ryan Paul Spiteri, a coach and mentor who turned a near-tragic accident into a new career. Told he needed 12 to 15 weeks to be "okayish", Ryan was lifting weights in the gym by…
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Anthony Alexander Harrison - Fix your message first!
Fix your message first Most new coaches think the fix is a better website or a shinier offer. It usually isn't. It's the message. This week I sat down with Anthony Alexander Harrison, who spent 45 years in corporate PR working with brands like Microsoft, Disney, Starbucks and the New York Times...
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Why Men Don't Talk (And Where They Actually Do) | Stuart Walker on Grief, AI & the Coach Trap
This week on the Coach Trap Podcast, we sit down with psychotherapist Stuart Walker, whose work focuses on men, fathers, grief and neurodivergence, for a raw conversation about why men struggle to ask for help and where they actually open up instead. We get into why Reddit and X see more male...
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Sarah Gillen: Lawyer to ADHD Coach
Sarah Gillen spent her whole career practicing family law — right up until she was diagnosed with ADHD and everything changed. In this episode of The Coach Trap podcast, Sarah joins Dan and Greg to share how she went from burnt-out lawyer to ADHD coach, why "pills don't give skills," and how she...
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How to Start a Conversation on LinkedIn That Actually Leads to Clients #LinkedInOutreach
How to Start a Conversation on LinkedIn That Actually Leads to Clients #LinkedInOutreach Coaches spend months creating content and still can't turn engagement into clients. In this Q&A, Greg and Dan break down the three ways to actually get a conversation started on LinkedIn — cold outreach, warm...
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AI: Humanity beats Automation
AI= Humanity Beats Automation | Coach Trap Podcast AI can write. AI can automate. AI can agree with you. But can it challenge you? In this episode of the Coach Trap Podcast, we sit down with Alan Danielson to explore what happens when **AI and automation** remove too much friction from our lives....
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Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM)
Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM) 86% of coaches quit or fail every year. This week Greg sits down with John Petrocelli, Founder and CEO of Bulldog DM, the world's most experienced live stream studio, to talk about what nearly two decades in live video have...
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Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching
Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching Episode Description In this episode of The Coach Trap Podcast, Greg and Dan sit down with Josh Williams — founder of Limitless Innovation — for a raw conversation about what's actually broken in the coaching industry....
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Stop Limiting Beliefs Before They Stop You
top Limiting Beliefs Before They Stop You What if your biggest obstacle isn't a lack of skill... but the story you've been telling yourself? In this episode of The Coach Trap Podcast, Greg Styan and Dan Williams are joined by Margaret Sinclair, founder of Mind Tamers, to explore the hidden…
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Teens Are Not Unmotivated, They're Overwhelmed
86% of coaches quit or fail every single year. This episode is why the ones who last do things differently. Kim Kuhn joins Greg and Dan to unpack the line that stopped them mid-scroll: teens aren't unmotivated, they're overwhelmed. Kim built her practice in teen and parent coaching after her own...
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Can AI Replace Coaches? with Peter Sandor
Is AI coming for your coaching business — or just the parts you don't want to do anyway? Peter Sandor helps coaches and experts turn their knowledge into AI mentors so they can step back without losing income. In this episode we dig into where AI actually works in coaching (info-heavy,...
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Email Marketing Isn't Dead. You're Just Using It Wrong.
Email Marketing Isn't Dead. You're Just Using It Wrong. In this episode of The Coach Trap Podcast, Greg and Dan are joined by email marketing specialist Frane "Frankie" Matić, who shares why email is still one of the highest ROI marketing channels available, yet remains one of the most overlooked...
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Kerri Roberts: Corporate to Entrepreneurship
Kerri Roberts shares her journey from corporate HR to successful entrepreneur, breaking down the real challenges of #PersonalBranding, pricing, and building a business without paid ads. From leaving a stable corporate career to launching her own venture, Kerri opens up about imposter syndrome,...
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Mastering Email Marketing for Coaches: Strategies That Work
Mastering Email Marketing for Coaches: Strategies That Work Most coaches are doing email wrong — and it's costing them clients. In this episode, Dan sits down with a guest to unpack what actually works: subject lines that get opened, landing pages that convert, and the sequences that keep leads...
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Systems Beat Motivation
In this episode, Cliff Sosamon shares his journey from military service to coaching, and why systems consistently beat willpower when it comes to building a sustainable business. Cliff breaks down the AUF method (Action Under Friction) a practical framework for pushing through fear, rejection…
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Art Calms the Mind: Burnout Recovery for STEM Women
Lexi Reed went from working as a scientist to becoming a creative wellness coach and in this episode, she explains how art therapy can genuinely calm the mind and prevent burnout in STEM women. We dig into the neuroscience behind neuroplasticity, why drawing slows the breath, and simple art...
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Is sleep having a negative impact on your business? Chester Maglo
Is hustle culture silently killing your business performance? In this episode of The Coach Trap, Greg and Dan sit down with sleep scientist and performance coach Chester Maglow to unpack why sleep isn't a luxury — it's your most powerful business tool. From his journey out of zero clients to...
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Mastering Cohesion and High Performance in Coaching | Ft. Dr. Al Philip Neri
What does it actually take to coach high performers — and what platforms should coaches be building on in 2026? In this episode of The Coach Trap, Greg sits down with performance psychologist and entrepreneur Dr. Al Philip Neri — a man who went from immigrant roots and youth corrections to a PhD…
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Zaher Ibrahim - Unmasking fear-driven leadership
Most coaching fails before it starts — because it focuses on technique while ignoring the mind running the show. Zahir Ibrahim, CEO of A-Clarity, shares how his journey from civil engineer to leadership coach was built entirely on inner transformation, and why that shift is the one most leaders...
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Why 90% of Coaches Fail (And What the Surviving 10% Do Differently)
I can work with the title alone and infer from the source material we've already covered. Here's the full description:Most coaches don't fail because they lack skill. They fail because they never make the shift from practitioner to business owner — and the market has no obligation to wait while...
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This Is Why Sustainability Is Crucial in Business | Jasper Steinhausen
What if sustainability wasn't just good ethics — but your biggest competitive edge? In this episode, Greg sits down with Jasper Steinhausen, a sustainability strategist who turned a deep passion for the planet into a thriving business practice. Jasper shares his personal journey, the hard lessons...
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How Much Should You Give Away For Free? (#CoachingBusiness)
How Much Should You Give Away For Free? (#CoachingBusiness) Most coaches are giving away free content completely wrong. They either: • Give away everything and attract freebie seekers • Or hold back so much nobody trusts them enough to buy In this episode, we break down the real strategy behind...
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THE COACH TRAP: Pricing Psychology (Why Most Coaches Get This Wrong)
Most coaches are pricing themselves out of the clients they actually want. Not because they’re too expensive… But because their pricing signals the wrong things. In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business.…
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Strategies to Overcome the Middle Management Trap
Strategies to Overcome the Middle Management Trap Most professionals don’t feel stuck because they lack ability… They feel stuck because they’re trapped between doing and leading. In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and...
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Mastering Pressure and Misinformation in Coaching
The Coach Trap: Avoid Burnout & Build Real Authority In this episode, Mark Miller dives into the hidden realities of coaching — from burnout and mental health misinformation to the growing influence of AI. This is a grounded, honest conversation about what it actually takes to build authority...
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AI is Killing Coaching Authenticity? | AI in Coaching 2026
Most coaches are unknowingly sabotaging their success by overusing AI mistaking automation for authenticity, and losing the very human edge that builds real trust and clients. In this live chat, Greg Styan and Dan Williams break down what’s really happening in the coaching world as AI floods…
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men in crisis searching for their masculinity - Roberto Parrotta
Are men losing their sense of identity in today’s world? In this episode, Roberto Parrotta shares his journey into coaching and breaks down the deeper psychological struggles modern men face — from identity and purpose to emotional expression. We explore the work of Carl Jung, including…
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Mastering Communication: How to Overcome Stage Fright & Build a Coaching Business | Tyon Tate
What does it really take to master communication and turn it into a thriving coaching business? In this episode of The Coach Trap, Greg and Dan sit down with Tyon Tate — a communication coach helping professionals and entrepreneurs increase their income through the power of speaking. Tyon shares...
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The Key to Purpose-Driven Business | Coaching, Burnout & Entrepreneurship with Mari Harries
What’s the real difference between passion and purpose in business — and why does it matter when it comes to burnout? In this episode of The Coach Trap, Mari Harries shares her journey from restaurant owner to transformational coach, and explains why passion is the gas pedal, but purpose is the...
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Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers
Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers What if you could slow aging, sharpen your mind, and perform at your peak — naturally? In this episode, we sit down with Nicolas Lassen, a biohacking and longevity expert who made the leap from sports science to...
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Why 90% coaches fail in 2026 - Jack AM Austin
90% of coaches fail. Jack AM Austin didn't. Here's why.The coaching industry is broken. New coaches are being fed fake advice, struggling coaches aren't getting clients, and most quit before they ever build real momentum.If you're serious about being in the 10% who actually make it, you need to...
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Addiction and Coaching with Marie Donnelly
Breaking the Stigma: Addiction, Coaching & Why 90% of Coaches Fail with Marie Donnelly Join hosts Greg and Dan as they dive deep with Marie Donnelly, a seasoned coach with a background in social work and mental health. Marie shares her powerful journey from working in substance misuse to building…
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The Power of Neuro Coaching
90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it. Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually...
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Sell Yourself, Sell Books with Joel Steele
How to Sell Yourself to Sell a Book in 2026 90% of coaches and online businesses quit every year. The coaching industry is littered with failed attempts, broken promises, and coaching mistakes that could have been avoided. So what separates the 10% who make it from the struggling coaches who…
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How to make money online with a dating business
🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel Mailer Struggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and...
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Find Your Coaching Voice
🎙️ Finding Your Own Unique Voice in Business | Cristopher Karl Knoll In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Cristopher Karl Knoll, Executive Mindset Strategist and Founder of Lead Yourself First, to explore how to find your authentic voice and approach...
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How to make money online coaching with life experiences
🎯 Rule Your Emotions and Master Your Moves | Kevin Crockrom on Legacy and Life Choices How to make money online coaching with life experiences What legacy are you building right now? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Kevin Crockrom — life coach,...
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Niche Down to make money online
Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap Podcast Most coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how...
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Why 90% of Coaches Fail (and How to Be the 10% That Make It)
Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple…
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Why 90% of Coaches Fail (and How to Be the 10% That Make It)
Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple...
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Coaches Unlock Digital Freedom
Breaking the Coach Trap: Achieving Inner Peace with Eddie Truong Personal Branding for Coaches | The Coach Trap Podcast Struggling to get traction as a coach? Feeling stuck, overwhelmed, or unsure how to stand out? Eddie Truong joins Greg Styan and Dan Williams to reveal the personal and...
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Making Money from Rugby
From Rugby to Business: Rhod Jones’ Journey The Coach Trap Podcast Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it’s about systems, setbacks, and storytelling. From professional rugby to solopreneur, Rhod shares what sport really teaches about…
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How to make profit coaching
Healing Beyond Fatigue: Katie Dean’s Journey The Coach Trap Podcast Most coaches overlook the mind-body connection that drives transformation. In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Katie Dean, a bioenergetic health coach who went from burned-out management...
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Make online money with NLP
Unleashing Potential: Angela Bennett’s Coaching Journey The Coach Trap Podcast Most coaches get stuck online because they focus on tactics, not impact. In this episode of The Coach Trap, Angela Bennett shares her journey from equestrian coaching to specializing in NLP, hypnosis, personal…
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Gym Owner to Coaching money
From Gym Owner to Coach: Olga’s Transformation The Coach Trap Podcast Most coaches get stuck because they chase the wrong dream or copy others instead of finding their true purpose. In this episode of The Coach Trap, Daniel Williams sits down with Olga Lapushna, who transitioned from running a...
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Phil Adderley's How to be an alcohol free coach
Phil Adderley’s Journey to Becoming an Alcohol-Free Coach The Coach Trap Podcast Most coaches overlook the power of personal experience in creating impact. In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people — especially those over 40 — break free…
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Being the Coach Clients Want
What’s It Like to Be on the Receiving End of You? The Coach Trap Podcast Most coaches focus on what they do — not how they impact others. In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Vicky O’Farrell, the Queen of Behaviours, to explore the ripple effect of our...
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Storytelling That Sells
Autism, Coaching & Content Creation: The Power of Storytelling The Coach Trap Podcast What happens when coaching meets neurodiversity, marketing, and emotional storytelling? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Daniel Jones, founder of Living with Dan, to...
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Why Coaches Lose Money
Why Most Coaches Fail (ft. Christopher Down) The Coach Trap Podcast Most coaches fail. Not because they don’t care. Not because they aren’t talented. But because they’ve fallen into The Coach Trap. In this episode, Daniel Williams sits down with Christopher Down, a coach who’s been in the…
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ABOUT THIS SHOW
86% of coaches quit in year one. We help you become the 10% who thrive.The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work.Learn how to attract premium clients, create content that converts, and scale without burnout.Guest app: gbsc.kit.com/thecoachtrappodcastCommunity: skool.com/thecoachtrap
HOSTED BY
The Coach Trap
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Frequently Asked Questions
How many episodes does The Coach Trap Podcast have?
The Coach Trap Podcast currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Coach Trap Podcast about?
86% of coaches quit in year one. We help you become the 10% who thrive.The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've...
How often does The Coach Trap Podcast release new episodes?
The Coach Trap Podcast has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Coach Trap Podcast?
You can listen to The Coach Trap Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Coach Trap Podcast?
The Coach Trap Podcast is created and hosted by The Coach Trap.
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