Antonio Lucio, CMO of HP - Reinventing Leadership

What this episode covers

In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Marketing Vanguard?

This episode is 34 minutes long.

When was this Marketing Vanguard episode published?

This episode was published on January 11, 2018.

What is this episode about?

In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to...

Can I download this Marketing Vanguard episode?

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