Antonio Lucio, CMO of HP - Reinventing Leadership episode artwork

EPISODE · Jan 11, 2018 · 34 MIN

Antonio Lucio, CMO of HP - Reinventing Leadership

from Marketing Vanguard

In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jan 11, 2018

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Antonio Lucio, CMO of HP - Reinventing Leadership

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