Antra Getzoff From Two Suitcases to Cryotherapy Pioneer: An Inspiring Journey of Resilience and Innovation

In this episode Aliya & Kelly chat with Antra Getzoff "godmother of cryotherapy," who shares her remarkable journey from arriving in the U.S. with just two suitcases to establishing a multi-million-pound business in the wellness industry. Antra discusses the importance of self-leadership, the challenges of entering a foreign market, and the significance of having "shiny eyes" when selling a product or service. KEY MOMENTS Self-Leadership is Crucial: Mastering self-leadership and maintaining a positive mindset are essential for entrepreneurs before they can effectively sell their products or services. The Importance of Community: Building a local community and connecting with like-minded individuals can provide invaluable support and accountability, helping to navigate the challenges of entrepreneurship. Pivoting is Key: The concept of "never give up" should be balanced with the ability to pivot. Entrepreneurs should remain open to changing their approach if something isn’t working, rather than stubbornly persisting in a failing strategy. Focus on Systems for Scalability: Establishing solid systems and processes is vital for creating a business that can operate independently of the owner. This foundation is necessary before considering scaling or expanding the business. Seek Relevant Mentorship: Finding mentors who have successfully navigated similar paths is crucial. Learning from those who have achieved what you aspire to can provide practical insights and guidance tailored to your specific goals. BEST MOMENTS "I may not make decisions very spontaneously, but once I have made the decision, I'm not looking back." - Antra "The more valuable you are for your business, the less valuable your business is." - Antra "Never give up does not mean never give up banging the wall; it means keep your senses open and look for a door around the corner." - Antra "You must not lose your sanity and yourself in the process of growing anything." - Kelly "Find somebody who has done exactly what you want to do and filter their advice through your own lens." - Antra ANTRA GETZOFF INFORMATION https://www.facebook.com/antra.getzoff/ https://de.linkedin.com/in/antragetzoff https://www.collectiveinkbooks.com/o-books/authors/antra-getzoff https://www.instagram.com/antra.getzoff/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/ ⁠ This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠⁠