Women Who Lead & Scale

This week, Tanya turns the mic on Kelly to explore what 30 years at the frontline of B2B sales has taught her about people, business and herself. They explore: • Cold calling to relational, consultative sales• Why Kelly believes in “bringing people close”• Professional intimacy, honesty and boundaries• Sensitivity, self-knowledge and long-term partnership Kelly shares her behind the scenes stories of where she lied to win pitches, won them and then what happened when she was in too deep showing what can happen when you stretch yourself past your limits. Remember to send the questions you are dealing with in your business and sales leadership journey to Kelly and Aliya and they will personally answer each one. Also if you have a guest expert you would love to hear on the podcast send your suggestions in either via email to [email protected] or connect with them on socials. Kelly is on Instagram @kellyquinndaybyday Aliya is on LinkedIn https://www.linkedin.com/in/aliya-musa-ab209050?utm_source=share_via&utm_content=profile&utm_medium=member_ios

In this short solo episode, Kelly reflects on one year and 56 episodes of Women Who Lead and Scale, and shares the vision for year two. She invites listeners to step closer, especially women navigating leadership, communication and visibility, or considering starting a podcast. This is an open invitation to join an honest, grounded conversation and help shape what comes next. For more information on the Ella CRM package: https://ellacrm.com/wwlas To connect with Aliya: https://www.linkedin.com/in/aliya-musa-ab209050/ To connect to Kelly: https://www.instagram.com/kellyquinndaybyday

Georgie Bell founded The Heart Cut whisky company three days before giving birth to twins — and went on to win Best Independent Bottler in the World, three years running. In this episode, Aliya talks to Georgie about flipping the independent bottling model on its head: buying casks directly from distilleries in 11 countries, building a brand on advocacy over advertising, and the power of radical focus as a founder. We cover: Why "healthy naivety" beat industry advice Tailoring one story for different audiences The two-year focus strategy that built loyal early adopters What genuine collaboration actually looks like Founding a business with a newborn (times two) 🥃 theheartcut.comUse code WHISKY10 for 10% off your first bottle order. Click here for our merge Ella CRM offer: https://ellacrm.com/wwlas Host socials: Kelly - https://www.linkedin.com/404/ Aliya - https://www.linkedin.com/in/aliya-musa-ab209050/

To mark their first anniversary, Aliya and Kelly sit down for a candid debrief on a year of Women Who Lead and Scale — 50+ guests, a #1 chart position, and everything they learned about leadership, partnership, and building something from scratch. In this episode: The stat that stopped them in their tracks: 92% of podcasts don't make it past six episodes What they learned from guests — different businesses, remarkably similar struggles Why leadership came up more than scaling ever did Honest advice for anyone thinking of starting a podcast What a year of true partnership really looks like 🎙️ Follow us on all socials — and let us know who you think we should have on next. Kelly - https://www.linkedin.com/404/ Aliya - https://www.linkedin.com/in/aliya-musa-ab209050/

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠⁠⁠ In this episode of Women Who Lead and Scale, Kelly talks with Gill Finucane, owner of Gilly's coffee. They explore the risk / reward life of starting your own business, giving valuable tips and tricks for fellow small business owners! If you've ever wanted to start your own solo venture, be it a food van, online shop or community driven project, this one is for you! Connect with Gilly and Gilly's Coffee! Facebook - https://www.facebook.com/gillyscoffee?locale=en_GB Instagram - https://www.instagram.com/gillyscoffee/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠⁠⁠ In this week's episode of Women Who Lead and Scale. Aliya talks with Dina Behrman, former journalist turned PR strategist. They break down the role that PR plays in any business and how you can get yourself seen both locally and globally! ABOUT DINA Former journalist-turned-PR strategist Dina Behrman helps entrepreneurs and leaders stop being the internet’s best kept secret, become the ‘go to’ expert and create a much bigger impact in the world by sharing their story and expertise in the press. She launched her boutique PR agency and consultancy following a decade working as a journalist, during which she was published in virtually every national UK newspaper and many magazines. She’s worked as a publicist for a number of industry leaders, and has also helped hundreds of entrepreneurs learn how to do their own PR. She’s been featured in Forbes, Entrepreneur, Huff Post, The Guardian, BBC radio, and more. CONNECT WITH DINA Claim your FREE PR Toolkit here - https://pitchthepress.com/ And for more information and support with PR, go to https://dinabehrman.com/ Linkedin - https://www.linkedin.com/in/dinabehrman/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠⁠⁠ In this week's episode of Women Who Lead and Scale. Kelly talks with Shannon Major, oracle of self love, coach and writer. They discuss the importance of putting yourself first in life and business, developing the courage to ask for help and how self-love can be the secret weapon that boosts your business' success. ABOUT SHANNON: Shannon Major is an Artist and Teacher of Self-Love. She unveils the age-old spells that have kept women from embodying their essence and the birthright of their wholeness. As women return to the divine nature of themselves, the systemic self-hatred within all humans transforms and holds space for sustainable relationships and the birthing of new culture, where love, belonging and freedom are remembered as the organic laws of life. Shannon's work brings women into contact with the True Love that pulses at the core of life and longs to make love to us, as a reconciliation of the past and doorway to intimacy, joy and creativity. She has worked with women professionally for 15 years, online and in-person - including facilitating various workshops and retreats across England, Wales, Bali and Australia. Her offerings are subversive, rich, and spiritually transformational; her medicine is in service to supporting each being to come alive and claim their true path. Shannon is a certified Holistic Spiritual Counsellor, Emotional Clearing Practitioner and has studied extensively with Maya Luna’s Deep Feminine Mystery School. She is continuously initiated through her own lived experience which continues to be her greatest teacher. Many clients and peers have echoed that Shannon’s deep compassion, intuition and wisdom are a gift to those she serves and that she is often on the leading edge of where humanity is going. Shannon's website - https://www.shannonmajor.co.uk/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠⁠⁠ In this episode of Women Who Lead and Scale. Kelly is in conversation with Tanya Wales, Designer, Dreamer, Comedian and Creative, about her experience breaking free from her corporate career to discover her own dreams and ambitions. Together, Kelly and Tanya break down ways of defining your goals and achieving clarity on your values, including a deep dive into The Human Design System. GUEST LINKS Follow Tanya on Linkedin - https://uk.linkedin.com/in/tanya-wales-21433a2a8 HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠⁠⁠ In this BONUS final part of Kelly's roundtable discussion, the focus is all one creating, decorating and marketing your business "box". In life, we are often told that we don't have to confine ourselves to labels or boxes. However, self-imposed guides can often become to lens through which you can see your business more clearly! This episode shares some amazing tips for female founders who have gotten a bit lost in the weeds with their vision! In this episode of Women Who Lead and Scale. Kelly is in conversation with THREE fantastic female founders from across the UK: Isabella Venour Before Isabella Consulting, Isabella spent more than a decade in senior communications, business development, and marketing roles across agency and founder-led environments. Isabella led teams, developed new revenue streams, and worked closely with founders navigating growth, pressure, and change. Isabella went on to start MindStyle and now Isabella Consulting to focus on whole-business clarity — not just tactics. She brings coaching tools, NLP-based behavioural insight, and business strategy together because no strategy holds if the person leading it can’t navigate complexity with confidence.  Contact Isabella - ⁠⁠https://www.isabellaconsulting.co.uk/⁠⁠ Isabella's linkedin - ⁠⁠https://www.linkedin.com/in/isabellavenourconsulting/⁠⁠ Suzi Gray I’m Suzi Gray, #1 Amazon bestselling author of Brand The Way You Think, founder of Captivation House, mum of two tiny humans, and ex-lawyer. For over a decade, I’ve helped online business owners transform from “best-kept secrets” into Instant Obsessions — with the kind of electric presence that makes dream clients binge your body of work, pre-sell themselves, and land on your virtual doorstep saying “I have to work with you”. I approach it through a thought leadership lens: your ideas (thought) and your identity (leadership) are always at the centre, and are used as a way of allowing your brand to evolve with you, work in your zone of genius, and attract only the best clients and opportunities to you. Contact Suzi - ⁠⁠https://www.captivationhouse.com/⁠⁠ Suzi's Linkedin - ⁠⁠https://www.linkedin.com/in/suzi-gray-671b2148/⁠⁠ Maria Ines Fuenmayor With 25+ years across brand strategy, AI innovation, and global development, I help visionary founders and SMEs transform fragmented brilliance into integrated resonance — building brands that lead and systems that scale. Today, I guide businesses to align visuals, voice, and operations so they show up powerfully — without constant hustle. My proprietary Fragmented Brilliance to Integrated Resonance™ Method fuses strategy, creative direction, and human-AI collaboration to build brand ecosystems that work even when you log off. Contact Maria - ⁠⁠https://envisioned.me/⁠⁠ Maria's Linkedin - ⁠⁠https://www.linkedin.com/in/envisionedbrands/⁠⁠ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠⁠ This episode is part 3 of a 3 part roundtable discussion that focuses on the nitty gritty of being a female founder! This episode focuses on how you can integrate AI into your workflow to help streamline your business. Even if you are not technically minded, there are great ways that AI can help you stay organised, or automate some of the more time consuming business practices! In this episode of Women Who Lead and Scale. Kelly is in conversation with THREE fantastic female founders from across the UK: Isabella Venour Before Isabella Consulting, Isabella spent more than a decade in senior communications, business development, and marketing roles across agency and founder-led environments. Isabella led teams, developed new revenue streams, and worked closely with founders navigating growth, pressure, and change. Isabella went on to start MindStyle and now Isabella Consulting to focus on whole-business clarity — not just tactics. She brings coaching tools, NLP-based behavioural insight, and business strategy together because no strategy holds if the person leading it can’t navigate complexity with confidence.  Contact Isabella - ⁠https://www.isabellaconsulting.co.uk/⁠ Isabella's linkedin - ⁠https://www.linkedin.com/in/isabellavenourconsulting/⁠ Suzi Gray I’m Suzi Gray, #1 Amazon bestselling author of Brand The Way You Think, founder of Captivation House, mum of two tiny humans, and ex-lawyer. For over a decade, I’ve helped online business owners transform from “best-kept secrets” into Instant Obsessions — with the kind of electric presence that makes dream clients binge your body of work, pre-sell themselves, and land on your virtual doorstep saying “I have to work with you”. I approach it through a thought leadership lens: your ideas (thought) and your identity (leadership) are always at the centre, and are used as a way of allowing your brand to evolve with you, work in your zone of genius, and attract only the best clients and opportunities to you. Contact Suzi - ⁠https://www.captivationhouse.com/⁠ Suzi's Linkedin - ⁠https://www.linkedin.com/in/suzi-gray-671b2148/⁠ Maria Ines Fuenmayor With 25+ years across brand strategy, AI innovation, and global development, I help visionary founders and SMEs transform fragmented brilliance into integrated resonance — building brands that lead and systems that scale. Today, I guide businesses to align visuals, voice, and operations so they show up powerfully — without constant hustle. My proprietary Fragmented Brilliance to Integrated Resonance™ Method fuses strategy, creative direction, and human-AI collaboration to build brand ecosystems that work even when you log off. Contact Maria - ⁠https://envisioned.me/⁠ Maria's Linkedin - ⁠https://www.linkedin.com/in/envisionedbrands/⁠ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠ In this 2nd episode of Kelly's roundtable series, we unpack why most founders tie their self worth to their business. This can block your mindset and growth by creating negative beliefs that stifle creativity. Female founders have very busy lives, juggling family and business can be a challenge. So if your business is underperforming it can be really easy to fall into a negative spiral of self doubt. This episode aims to give you some key strategies and motivation to see clearly and to embrace these challenges! In this episode of Women Who Lead and Scale. Kelly is in conversation with THREE fantastic female founders from across the UK: Isabella Venour Before Isabella Consulting, Isabella spent more than a decade in senior communications, business development, and marketing roles across agency and founder-led environments. Isabella led teams, developed new revenue streams, and worked closely with founders navigating growth, pressure, and change. Isabella went on to start MindStyle and now Isabella Consulting to focus on whole-business clarity — not just tactics. She brings coaching tools, NLP-based behavioural insight, and business strategy together because no strategy holds if the person leading it can’t navigate complexity with confidence.  Contact Isabella - ⁠https://www.isabellaconsulting.co.uk/⁠ Isabella's linkedin - ⁠https://www.linkedin.com/in/isabellavenourconsulting/⁠ Suzi Gray I’m Suzi Gray, #1 Amazon bestselling author of Brand The Way You Think, founder of Captivation House, mum of two tiny humans, and ex-lawyer. For over a decade, I’ve helped online business owners transform from “best-kept secrets” into Instant Obsessions — with the kind of electric presence that makes dream clients binge your body of work, pre-sell themselves, and land on your virtual doorstep saying “I have to work with you”. I approach it through a thought leadership lens: your ideas (thought) and your identity (leadership) are always at the centre, and are used as a way of allowing your brand to evolve with you, work in your zone of genius, and attract only the best clients and opportunities to you. Contact Suzi - ⁠https://www.captivationhouse.com/⁠ Suzi's Linkedin - ⁠https://www.linkedin.com/in/suzi-gray-671b2148/⁠ Maria Ines Fuenmayor With 25+ years across brand strategy, AI innovation, and global development, I help visionary founders and SMEs transform fragmented brilliance into integrated resonance — building brands that lead and systems that scale. Today, I guide businesses to align visuals, voice, and operations so they show up powerfully — without constant hustle. My proprietary Fragmented Brilliance to Integrated Resonance™ Method fuses strategy, creative direction, and human-AI collaboration to build brand ecosystems that work even when you log off. Contact Maria - ⁠https://envisioned.me/⁠ Maria's Linkedin - ⁠https://www.linkedin.com/in/envisionedbrands/⁠ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠ This episode is part 1 of a 3 part roundtable discussion that focuses on the nitty gritty of being a female founder! This first episode focuses on organisation techniques to help female founders manage their busy work lives, home lives and creative lives. Here we will uncover some key strategies that you can use to help achieve what you WANT to achieve amongst the crazy! In this episode of Women Who Lead and Scale. Kelly is in conversation with THREE fantastic female founders from across the UK: Isabella Venour Before Isabella Consulting, Isabella spent more than a decade in senior communications, business development, and marketing roles across agency and founder-led environments. Isabella led teams, developed new revenue streams, and worked closely with founders navigating growth, pressure, and change. Isabella went on to start MindStyle and now Isabella Consulting to focus on whole-business clarity — not just tactics. She brings coaching tools, NLP-based behavioural insight, and business strategy together because no strategy holds if the person leading it can’t navigate complexity with confidence.  Contact Isabella - https://www.isabellaconsulting.co.uk/ Isabella's linkedin - https://www.linkedin.com/in/isabellavenourconsulting/ Suzi Gray I’m Suzi Gray, #1 Amazon bestselling author of Brand The Way You Think, founder of Captivation House, mum of two tiny humans, and ex-lawyer. For over a decade, I’ve helped online business owners transform from “best-kept secrets” into Instant Obsessions — with the kind of electric presence that makes dream clients binge your body of work, pre-sell themselves, and land on your virtual doorstep saying “I have to work with you”. I approach it through a thought leadership lens: your ideas (thought) and your identity (leadership) are always at the centre, and are used as a way of allowing your brand to evolve with you, work in your zone of genius, and attract only the best clients and opportunities to you. Contact Suzi - https://www.captivationhouse.com/ Suzi's Linkedin - https://www.linkedin.com/in/suzi-gray-671b2148/ Maria Ines Fuenmayor With 25+ years across brand strategy, AI innovation, and global development, I help visionary founders and SMEs transform fragmented brilliance into integrated resonance — building brands that lead and systems that scale. Today, I guide businesses to align visuals, voice, and operations so they show up powerfully — without constant hustle. My proprietary Fragmented Brilliance to Integrated Resonance™ Method fuses strategy, creative direction, and human-AI collaboration to build brand ecosystems that work even when you log off. Contact Maria - https://envisioned.me/ Maria's Linkedin - https://www.linkedin.com/in/envisionedbrands/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠ In this episode of Women Who Lead and Scale, Aliya talks with Jingjin Liu about the pressures of being an Asian female founder trying to succeed in the world of business. They discuss different cultures and their attitudes towards work and money, as well as how nurture and upbringing can warp your priorities in later life. Jingjin shares her learnings that have ONLY come through experience and growth, particularly on how to thrive under pressure when all eyes are on you! GUEST BIO: I built my career in male dominated global businesses, eventually became Global Marketing Director for the largest business unit at WABCO, where I oversaw an $800 million portfolio, led two global teams with around twelve direct reports, and helped grow annual revenue from roughly $600 million to $800 million. Early in that journey, I was thrown into a CEO QBR just two weeks into a senior role when my predecessor failed to show up. I learned fast that once you step into a leadership seat, the business is yours, full stop. If you are a woman who knows you are capable of more but feels overlooked, underestimated, or stuck at the edge of bigger rooms, this work is for you, dm me to get your personalised offer.If you are a senior leader or L&D decision maker looking for sharper thinking and real world programmes on progressing women at work, send me a [email protected] Jingjin Linkedin - https://www.linkedin.com/in/jingjin-liu/?locale=de_DE The Elevate Group - https://elevateasia.org/about-us/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠ In this episode of Women Who Lead and Scale. Kelly Quinn leads the conversation with female founders Iona Russell and Rebecca Randall. They break down the nitty gritty of what it means to be a female founder. From motherhood, the logistics of freelance work, as well as the dangers of comparing yourself to others and getting caught in the "Achievement Trap". This episode aims to empower female founders by pulling back the curtain and having honest conversations that inspire! ABOUT IONA RUSSELL: Iona Russell is a speaker, author, and podcast host helping purpose-driven leaders and high performers find deeper fulfilment, lead with clarity, and create success without burnout. Iona's website - https://www.ionarussell.com/ Explore Iona's creative works - https://www.ionarussell.com/books/ ABOUT REBECCA RANDALL Hi, I'm Becks📸 Freelance & Event photographer | 10+ years of social media and marketing experience | A decade of making things look good on the internet.My camera bag might be my old nappy bag and I may not know what every hidden setting in my camera does, but... I can guarantee photos that are made to hit you right in the middle of the feels. Emotion, movement, bold truth - that's the good stuff. 📷📷UK Based 📍 | DMs always open ✉️ Rebecca's instagram - https://www.instagram.com/byrebeccarandall/ Rebecca's family photography collection - https://www.fablefamily.co.uk/

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login⁠ In this episode of Women Who Lead and Scale. Aliya and Kelly continue their chat with Sam Pearce, founder of SWATT books. In this part 2 episode, they discuss what you should do AFTER writing a book. They talk about book launches, book distribution, and how to make your book work for you in the long-term. CONNECT WITH SAM: SWATT Books - ⁠https://swatt-books.co.uk/⁠ Follow SWATT Books on Instagram - ⁠https://www.instagram.com/SWATTBooks/⁠ Connect on linkedin -⁠https://www.linkedin.com/in/sampearceswattbooks/?originalSubdomain=uk⁠ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale. Aliya and Kelly talk with Sam Pearce, founder of SWATT books, about the ins and outs of book publishing. They discuss the power of authorship for percieved status in your industry, why YOU might have more to say than you think you do, and how you can publish a book independently without having to spend lots of money! CONNECT WITH SAM: SWATT Books - https://swatt-books.co.uk/ Follow SWATT Books on Instagram - https://www.instagram.com/SWATTBooks/ Connect on linkedin -https://www.linkedin.com/in/sampearceswattbooks/?originalSubdomain=uk HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale. Kelly and Aliya are in conversation with Louise Doyle, co-founder of corporate gifting service Needi. They explore how Louise started and scaled her business, making the transition from small one-offs to huge corporate deals for some the world's biggest companies. But how do you manage to keep EVERYONE happy when scaling your business, clients and staff alike? Is it even possible? Tune in to find out! Connect with Louise: Linkedin - https://www.linkedin.com/in/louiseneedi/?originalSubdomain=uk Check out Needi - https://needigifts.com/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Join The Negotiation Gap Substack - http://womenwholeadandsell.negotiationwhisperer.co/ Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale, Kelly and Aliya are joined by Lucy Watson, Negotiation strategist and advisor. Negotiation is at the heart of all business, wether you're an employee negotiating a salary or a business owner negotiating a cost, knowing how to get a fair deal is crucial for success. Female leaders often feel that they are at a disadvantage when it comes to negotiation, this episode aims to provide you with the secret weapons that will help you get the best deals possible! Connect with Lucy - https://www.linkedin.com/in/watsonlucy/ HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠⁠https://community.womenwholeadandsell.com/login Claim your FREE linkedin profile optimisation checklist from Fatima! - https://stan.store/LinkedInTea In this week's episode of Women Who Lead and Scale. Aliya and Kelly are in conversation with Fatima Khan, Linkedin mastery coach and speaker. Have you ever wondered about the potential of Linkedin for your personal brand or business? Fatima reveals ALL things Linkedin and how you can make the most of it! About Fatima: Most people struggle on LinkedIn. I help you dominate it.I'm a LinkedIn coach & trainer building a 6-figure consulting business. I help coaches, consultants and B2B founders: - Create scroll-stopping LinkedIn profiles.- Content that gets weekly inbound leads.- Leverage AI to grow their presence. Join 6,000+ legends getting my weekly newsletter. https://linkedin-tea.kit.com/7c05eb478b HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale. Kelly and Aliya talk with Laura Linden, Exit Queen and author of "UnF*ck Your Business Finances". This episode is a crash course in understanding your numbers. It's a must listen for anyone that whishes they had a better grasp of their profits, margins, turnover etc! Follow Laura on Linkedin - https://www.linkedin.com/in/laura-linden-feisty/ Buy "UnF*ck Your Business Finances" - https://www.amazon.co.uk/UnF-Your-Business-Finances-Unlearn/dp/1917623208 HOST SOCIALS Kelly Quinn - ⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠⁠ Aliya Musa - ⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠https://ellacrm.com/wwlas⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Sell, Aliya and Kelly talk to The Brand Visioneer Lyndsey Thomas. They unpack the biggest mistakes that female founders make when building their branding ecosystem, as well as revealing the key to identifying your secret sauce! See how The Brand Visioneer can help you! - https://thebrandvisioneer.com/About-me Follow Lyndsey on Linkedin - https://www.linkedin.com/in/brandvisioneerlyndsey/ About Lyndsey: I build the structural bridge between Corporate Expertise and SME Success. ​I take your decades of high-level intellectual property and engineer it into a 6-Figure Authority Ecosystem. Using my POWERHOUSE POSITIONING®️ Signature Method, we move you from "Corporate Refugee" to "Category of One." ​I’ve never worked a day in corporate. Since age 16, I’ve been in the weeds of startups and SMEs. While you bring the high-level professional rigor, I bring the "street smarts" and structural agility required to thrive in the independent business world. ​Your brilliance deserves more than a pretty logo.It deserves a structure that works. HOST SOCIALS Kelly Quinn - ⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠ Aliya Musa - ⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠⁠https://ellacrm.com/wwlas⁠⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale, Kelly and Aliya talk with Mandy Powell, founder of The Goodwash company. They explore what it takes to build a luxury brand, scaling all aspects of manufacture and distribution. Mandy reveals how she got her soap into luxury hotels, and how she aims to be sustainable in everything that she does. Visit The Goodwash Company website - https://goodwash.co.uk/?srsltid=AfmBOorbldJMLKS1nEWn21Sg36IvAyHjWGM_uKLApV1cO4xTErhQJDG9 Follow The Goodwash Company on Linkedin - https://uk.linkedin.com/company/the-goodwash-company?trk=public_post-text About Mandy and Goodwash: Ex Dermatological Pharmaceutical Specialist and Welsh Sports International Mandy started in 2018 by mixing locally sourced ingredients and organic essential oils on her kitchen table exploring natural remedies for her and her dogs. From this she created a range of natural products based on age-old natural Welsh remediesGoodwash loves your skin, hair, and ffwr and is now a multi award winning, UK leading ethical skincare brand with a strong social mission proving that you can do good with every wash without compromising on quality. HOST SOCIALS Kelly Quinn - ⁠⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠⁠ Aliya Musa - ⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠https://ellacrm.com/wwlas⁠⁠ Join the Women Who Lead and Sell Community! - ⁠⁠https://community.womenwholeadandsell.com/login In this episode of the Women Who Lead and Sell podcast, Kelly and Aliya talk to Claudia von Boeselager. Public speaker, Biohacker and Co-Founder of Lumara Collective. They unpacks what Biohacking actually means and how women can tap into their peak performance in business by accessing their "Zone of Genuis". Follow Claudia on Instagram - https://www.instagram.com/longevityandlifestyle/ Follow Claudia on Linkedin - https://www.linkedin.com/in/claudia-von-boeselager/ Visit the Longevity and Lifestyle website - https://longevity-and-lifestyle.com/#/ HOST SOCIALS Kelly Quinn - ⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠ Aliya Musa - ⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠⁠https://ellacrm.com/wwlas⁠⁠ Join the Women Who Lead and Scale Community! - ⁠⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale. Aliya and Kelly talk to Helen Cannon, founder of ISON travel, about how to be confident and brave in business, even through turbulent times. They explore how Helen grew a people-centric travel company through covid, and why women should also aim to be 10% braver every day. Follow Helen on Linkedin - https://www.linkedin.com/in/helen-cannon-8795727/ Visit the ISON travel website - https://isontravel.com/ About Helen: Helen Cannon is the Founder and CEO of ISON Group, one of Europe’s fastest-growing travel management businesses. She founded ISON in 2013 after experiencing how traditional corporate structures excluded talented professionals seeking flexibility. Determined not to compromise her ambition or family life, she built a different model, one based on autonomy, trust and measurable performance. HOST SOCIALS Kelly Quinn - ⁠⁠https://www.linkedin.com/in/caremetrics⁠⁠ Aliya Musa - ⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - ⁠https://ellacrm.com/wwlas⁠ Join the Women Who Lead and Sell Community! - ⁠https://community.womenwholeadandsell.com/login In this episode of Women Who Lead and Scale, Kelly and Aliya are joined by Carrie Kerpen, founder of The Whisper Group. They explore what it means to transition from a humble founder-led startup to a scalable, sellable business that works as an asset rather than a liability. Follow Carrie on Linkedin - https://www.linkedin.com/in/carriekerpen/ See how sellable your business is TODAY with The Whisper Group - https://thewhispergroup.outgrow.us/thewhispergroup-3 About Carrie: I'm on a mission to get as much money in the hands of women as possible. Together with my husband, I built one of the world's first social media agencies. Years later, we sold that agency for 8-figures. In that process, I suspected the experience for me as a female founder was different from that of my male peers. I got to work researching, and discovered that there is a big, fat, exit gap. Women are capturing 0.8% of exit value in this country. I'm here to change that. HOST SOCIALS Kelly Quinn - ⁠https://www.linkedin.com/in/caremetrics⁠ Aliya Musa - ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

Get 50% off an EllaCRM package using this link! - https://ellacrm.com/wwlas Join the Women Who Lead and Sell Community! - https://community.womenwholeadandsell.com/login About Katie: I’m a multi-award-winning business owner, specialising in Meta ads management, as well as being a certified business strategist and mentor. I have over two decades of entrepreneurial experience. From launching my first venture at just 18 to successfully exiting multiple businesses, both product and service-based, online and offline, I've done it all. I love helping (mainly) female service business owners to grow a list, get more leads & sales into their businesses, helping them grow a business they love, that is their version of success. Alongside this, I am also the founder of Ella CRM, and all in one sales & marketing software, for all you need to run your business in one place. I love helping business owners simplify tech and take away the tech overwhelm. Connect with Katie and EllaCRM: Ella Free 14 day trial: ⁠https://ellacrm.com/⁠ Meta ads & other services:⁠https://katiecolellasocial.co.uk/⁠ Socials :⁠http://instagram.com/katie_colella_social⁠ ⁠https://www.instagram.com/ella.thecrm HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/

Join our community now! - https://community.womenwholeadandsell.com/login Unlock 50% off a whole EllaCRM business launch package with this link! - https://ellacrm.com/wwlas In this episode of Women Who Lead and Sell. Aliya and Kelly introduce the brand new Women Who Lead and Sell Community. A place for female founders and scalers to ask questions, get insights and share knowledge of anything business! From ideation and funding to scaling and exit planning. The community is a place for us to come together and lift eachother up in the world of business! We hope to see you in there! HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/

In this episode of Women Who Lead and Sell, Aliya and Kelly talk with Vivienne Heyhoe, exit and succession planner for businesses. Stay tuned to learn WHY you would want to sell you business, why it is important that you think about it NOW rather than later, and how much your business could be worth! Contact Vivienne - https://www.linkedin.com/in/drviv/ https://www.wellspringexit.com/ Most business owners only exit once. It is the biggest financial and personal decision of their lives, yet fewer than 1 in 5 businesses that go to market actually sell, leaving hard-earned value behind. I partner with business owners to change that. My focus is on planning exits that are both successful and sustainable, so you leave your business on your terms, at the value you built and deserve, and with confidence about what comes next. What makes me different is perspective. I am a medical doctor turned entrepreneur, business designer, and financier. Over the past 20 years I have led growth, strategy, and investment across healthcare, technology, and finance, including at JP Morgan Asset & Wealth Management. I have built award-winning ventures, exited a family business myself, and trained in exit planning through the Exit Planning Institute’s CEPA program. I know both the numbers and the emotions behind an owner’s biggest decision. While I work with business owners across sectors, I bring a specialist focus on health and wellness, a field I know deeply as both a clinician and a business leader. Longer term, I am building an acquisition portfolio of sustainable companies that improve lives. Contact me if you'd like help getting your business exit ready. HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/

Follow Yvonne here - https://www.linkedin.com/in/yvonne-knap/ StarKid Website - https://www.starkiduniverse.com/ In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in an inspiring conversation with Yvonne Knapp, the CEO and founder of StarKid Universe. Yvonne shares her journey of creating a mindfulness platform designed for children, emphasizing the importance of self-soothing techniques and emotional well-being. The discussion delves into her unique background, including her transformative experience studying meditation with Buddhist monks, and how it shaped her mission to educate kids about mindfulness. Listeners will gain valuable insights into the challenges of launching a product, the significance of understanding customer needs, and the intricacies of fundraising. Yvonne's infectious enthusiasm and commitment to making a positive impact on children's lives make this episode a must-listen for aspiring female founders and anyone interested in the intersection of wellness and education. HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/

Follow Erika on Linkedin - https://www.linkedin.com/in/erikabrodnock/?originalSubdomain=uk Check out the Kinhub website here - https://www.kinhub.com/ In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in a thought-provoking conversation with Dr. Erika Brodnock, MBE, a serial entrepreneur and expert in funding and finance. Erika shares her journey from being a female founder facing skepticism from investors to becoming an advocate for diversity in the tech industry. The discussion delves into the persistent challenges female entrepreneurs face in securing funding, with a focus on the alarming statistic that only 2% of venture capital goes to all-female founded businesses. Erika emphasizes the importance of mentorship, community support, and the need for both women and men to actively participate in changing the funding landscape. Listeners will gain valuable insights into practical steps female founders can take to navigate the funding maze, as well as the significance of building supportive networks and investing in one another's success. HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

Follow Ksenia on Linkedin! https://www.linkedin.com/in/kseniavotinova/?originalSubdomain=fr HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in an inspiring conversation with Ksenia Votinova-Arnaud, a Russian entrepreneur who has successfully navigated the tech industry for 15 years. Living in Paris and married to a Frenchman, Ksenia shares her journey from a high-flying corporate job in luxury real estate to co-founding a thriving VPN service. The discussion delves into the importance of validating business ideas, the dynamics of co-founding partnerships, and the significance of building resilient businesses that can weather market changes. Ksenia also emphasizes the value of community and collective confidence among female founders, offering practical insights on balancing motherhood with entrepreneurship. Tune in for a wealth of knowledge and encouragement for women looking to lead and succeed in their own ventures.

See how Alana can help you develop your brand identity - https://alanasparrow.com/ Follow Alana on Linkedin - https://www.linkedin.com/in/alanasparrow/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/kellyquinnsales/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ Did you know that branding is FAR more than just a logo and a colour scheme? In this episode of Women Who Lead and Sell. Aliya and Kelly talk all things BRAND with expert Alana Sparrow. Alana walks us through all of the different factors that go into a brand ecosystem, as well as discussing the importance of empowering women to create a business that truly aligns with their core values!

See how your business can make new connections though Introbiz! Introbiz Website - https://introbiz.co.uk/ Follow Tracey on Linkedin - https://www.linkedin.com/in/traceymcurrell/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/kellyquinnsales/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ In this episode of "Women Who Lead & Sell," hosts Kelly and Aliya sit down with Tracey Currell, the "Connections Queen" and founder of Introbiz, to explore the art of networking and collaboration. Tracey shares her journey from being a pushy salesperson to mastering the nuances of effective networking, emphasising the importance of building genuine relationships. She discusses her recent experience on a podcast cruise, where she forged valuable connections and collaborations, and offers practical tips for introverts looking to enhance their networking skills. Listeners will gain insights into the power of serving others in networking, the significance of follow-up, and how to create meaningful connections that can lead to business growth. Tracey's infectious energy and heart-centered approach make this episode a must-listen for anyone looking to improve their networking game. KEY TAKEAWAYS Networking Mindset : Approach networking with a mindset of serving others rather than focusing solely on what you can gain. Show genuine interest in others by asking open-ended questions and listening actively to their needs. Collaboration Over Competition : Embrace collaboration with others in your field, as it can enhance your community and create mutual benefits. Look for partners who share similar values and target audiences to maximize the impact of your efforts. Follow-Up Importance : Following up after networking events is crucial. Aim to connect within 24 to 48 hours to maintain the relationship and ensure that you remain memorable to those you meet

In this episode of "Women Who Lead and Sell," Aliya and Kelly engage in a dynamic conversation with Felice Ayling, the founder of Loud Women, a community dedicated to empowering women in business. Felice shares her mission to help women transition from being "wallflowers to warriors," emphasising the importance of visibility and self-promotion. The discussion delves into the concept of "deconditioning," where Felice highlights the societal fears that often hold women back from expressing themselves authentically. Listeners will gain practical tips on overcoming these barriers, the significance of community support, and the power of storytelling in business. With a focus on building confidence and resilience, this episode is a call to action for women to embrace their loudness and make their voices heard. KEY TAKEAWAYS Empowerment Through Visibility : The mission of Loud Women is to help women elevate their visibility and confidence in business, encouraging them to promote themselves and share their stories without fear of judgment. Deconditioning and Confidence Building : Many women face internalized fears and societal conditioning that hold them back from being visible. Addressing these fears through community support and self-reflection is crucial for personal and professional growth. Community as a Support System : Building a supportive community is essential for women to share their experiences, gain confidence, and push back against societal norms that discourage them from being loud and assertive. Felice Eyling: "Acceptance that it's going to happen, understanding it's not personal, getting that kind of 'you're not going to stop me' attitude is key." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In this episode of "Women Who Lead and Sell," hosts Kelly and Aliya sit down with Ramona Hazan, the founder of Ramona's Hummus, the number one selling hummus in the UK. Ramona shares her inspiring journey of building her brand over two decades, highlighting the challenges she faced, including a significant rebranding after the emergence of the #MeToo movement. With a focus on authenticity, perseverance, and the importance of profit, Ramona emphasizes the need for female founders to embrace their unique stories and connect emotionally with their audience. Listeners will gain valuable insights into the realities of entrepreneurship, the significance of branding, and the power of collaboration, all while enjoying Ramona's infectious passion for food and community. KEY TAKEAWAYS Embrace Authenticity : Being honest and transparent about your journey and challenges is crucial. Sharing the real struggles of running a business can resonate deeply with others and foster genuine connections. Prioritize Profit : While sales growth is exciting, it's essential to focus on profitability. Understanding your costs and ensuring that your business is financially sustainable is vital for long-term success. Test and Iterate : Product testing is key to understanding what resonates with your audience. Whether it's food or services, gathering feedback through direct observation and interaction can guide product development and refinement. BEST MOMENTS "Act quickly. These things come all the time. Doing nothing extends it. You have to sort of say, this is not personal... It happened. And you just have to take it on the chin and move on." "If you want to, like, you want to just lie down and go, you know what I mean? Because it's not like it was so clean sailing for the first eight years that suddenly this was just a blip in the euphoria." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

In this episode of "Women Who Lead Inself," hosts Kelly and Aliya engage in a thought-provoking conversation with Amy Long, author of the newly released book "Subtle Leadership." Amy shares her insights on the importance of effective communication and the subtle nuances of leadership that can empower teams. Drawing from her extensive experience in both legal and corporate environments, she emphasizes the need for leaders to break down tasks into manageable parts and to embrace uncertainty. The discussion highlights the significance of fostering a culture where team members feel safe to take ownership and make mistakes, ultimately leading to greater confidence and productivity. Listeners will gain valuable strategies for freeing up their time and enhancing their leadership skills, making this episode a must-listen for female founders and aspiring leaders. Buy The Subtle Art of Leadership here - https://www.amazon.co.uk/Subtle-Art-Leadership-Strategic-Confidence-ebook/dp/B0FBHD5MQL Connect with Amy Long - https://www.linkedin.com/in/amy-cornforth-long/ KEY TAKEAWAYS Subtle Leadership : Effective leadership is defined by subtle, everyday actions rather than grand gestures. Building trust and credibility comes from how leaders treat their team members in small moments. Breaking Down Tasks : Leaders should break down processes into smaller, manageable parts. This approach helps maintain momentum and allows team members to grasp their responsibilities more effectively, fostering a sense of ownership. Embrace Uncertainty : Leaders need to become comfortable with uncertainty and allow team members to take ownership of tasks, even if they don't execute them in the same way the leader would. This builds confidence and frees up the leader's time. BEST MOMENTS "There's really no one but you to define how you're going to be as a leader. It's about the moments, not really the days and the weeks and the months." "When you want to know how to empower your staff, give them real authority and ownership." "You have to meet people where they are. You need to begin at that baseline of someone that moves at the slower speed." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In this episode of the podcast, hosts Aliya Musa and Kelly Quinn engage in a candid conversation about their personal growth journeys since launching their podcast in January. They reflect on the challenges and triumphs of being female founders, discussing the importance of self-awareness, the mission to empower women in business, and the creative processes that drive their work. Aliya shares her frustrations and aspirations for developing an educational platform for female entrepreneurs, while Kelly emphasizes the significance of trust and collaboration in their partnership. Together, they explore the impact of their conversations on listeners and the broader community of female founders, encouraging a supportive environment for sharing ideas and experiences. Tune in for an insightful discussion that highlights the emotional and intellectual aspects of entrepreneurship. KEY TAKEAWAYS Personal Growth Through Podcasting : Both hosts reflect on their personal growth journeys since starting the podcast, highlighting how the experience has pushed them out of their comfort zones and encouraged them to embrace public speaking and sharing their insights. Mission to Empower Female Founders : The hosts emphasize their mission to support female founders in recognizing and running their businesses as legitimate enterprises. They aim to create a community where women can share experiences and learn from one another. BEST MOMENTS "I think a lot of female founders don't take themselves seriously. But that's our mission, right?" "I genuinely think if you've got something that you're with, you've got to get out there." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In this episode of the Women Who Lead and Sell podcast, Aliya and Kelly delve into the world of public relations with Amanda Fitzgerald, known as Major Visibility and The Ultimate Door Opener. Amanda shares her insights on elevating visibility for female entrepreneurs, emphasizing the importance of mindset and the power of personal branding. She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically. With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals. KEY TAKEAWAYS Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise. Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities. Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience. Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important. Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections. BEST MOMENTS "If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing." "You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd." "The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

In this episode of the Women Who Lead and Sell, Aliya and Kelly engage in a thought-provoking conversation with Abigail, a time management expert who shares her journey of transforming her relationship with time following a life-altering event. Abigail discusses her unique approach to creating time, emphasising the importance of prioritization and practical strategies to combat the mental load many female founders face. Listeners will learn about effective techniques such as brain dumping, Friday planning, and understanding natural rhythms to enhance productivity. The episode also introduces the concept of body doubling, highlighting how collaborative work environments can boost focus and accountability. With personal anecdotes and actionable insights, this episode aims to empower women to reclaim their time and achieve a healthier work-life balance. KEY TAKEAWAYS Brain Dumping : To manage mental load effectively, start with a brain dump. Write down everything on your mind—tasks, worries, and commitments—without worrying about order. This helps clear mental clutter and allows for better prioritization. Friday Planning : Instead of planning on Sunday nights, which can lead to stress, dedicate time on Fridays to organize the upcoming week. This allows for a more relaxed weekend and prepares you for a productive Monday. Understanding Natural Rhythms : Recognize your own productivity patterns and schedule tasks according to when you are most alert and focused. Tailoring your work to align with your natural energy levels can enhance efficiency and reduce burnout. Dopamine Hits from Task Completion : Breaking tasks into smaller, manageable actions can provide a sense of achievement and trigger dopamine release. This positive reinforcement can motivate continued productivity and help maintain a balanced mental state. Body Doubling : Utilize the concept of body doubling, where working alongside others—either in person or virtually—can enhance focus and accountability. This collaborative approach can help mitigate distractions and create a supportive work environment. BEST MOMENTS "I tell them I create time, which can either make me sound really arrogant or like a Harry Potter kind of revamped version." "I learned to prioritise very quickly what we all think of, that's really important, that needs doing." "Time doesn't work like that anymore. COVID didn't care what time of the day it was." - HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

In this episode of "Women Who Lead and Sell," hosts Aliya Musa and Kelly Quinn sit down with Jane O'Gorman, the founder of the pioneering fractional recruitment consultancy, Ten2Two. Jane shares her journey from a successful career in accountancy to establishing a business that champions flexible working for women returning to the workforce. The conversation delves into the challenges faced by female founders, the importance of building a supportive community, and the innovative solutions that fractional recruitment offers to growing businesses. With insights on navigating the complexities of team dynamics and the evolving landscape of work post-COVID, this episode is a must-listen for ambitious women looking to scale their businesses while maintaining a people-first approach. Check out Ten2Two here - https://www.ten2two.org/ KEY TAKEAWAYS Fractional Recruitment as a Solution : The concept of fractional recruitment addresses the needs of professional women who want to return to work but may not be able to commit to full-time roles. This model allows businesses to access skilled professionals for specific hours or projects, making it a flexible solution for both employers and employees. Importance of Flexibility : The conversation emphasizes the growing acceptance of flexible working arrangements in the post-COVID landscape. Companies are increasingly recognizing that productivity can be maintained even when employees are not physically present in the office, leading to more hybrid working models. B Corp Certification Benefits : Achieving B Corp certification demonstrates a commitment to social and environmental responsibility. It can enhance a company's reputation, attract like-minded clients, and create a positive workplace culture that appeals to a younger workforce that values purpose-driven businesses. BEST MOMENTS Jane O 'Gorman: "I wanted to step back in and do what I was doing before, but I realized that I didn't want to do it full time." Kelly: "When you're a female founder and you have those values, it can be quite difficult to navigate finding those experts to advise you." Jane O 'Gorman: "We were fresh and we were trying to persuade and trying to change and trying to encourage businesses to think differently." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In today's episode, Aliya & Kelly are joined in a heartfelt conversation with Georgia St John Smith, a dynamic entrepreneur and LinkedIn expert. They explore Georgia’s entrepreneurial journey, beginning with her childhood experiences of selling nail art at school to her innovative fundraising initiatives at university — including a memorable naked calendar project. Tune in to discover how to cultivate a supportive network and unleash your potential in the entrepreneurial landscape. KEY TAKEAWAYS Embrace Your True Self: Aligning your business with your authentic self is crucial for achieving meaningful success. Being true to who you are can lead to greater fulfilment and a deeper connection with your audience. Value of Risk: Taking risks is an essential part of entrepreneurship. Embracing discomfort can lead to growth and new opportunities, and it’s important to recognise that feeling uncomfortable often indicates you’re on the right path. Community and Support: Building a supportive community is vital for female founders. Creating safe spaces where women can share their vulnerabilities and experiences fosters connection and encourages both personal and professional growth. Storytelling and Authenticity: Sharing personal stories and experiences can resonate deeply with others. Authentic content that reflects your journey can help you stand out and attract the right audience on platforms such as LinkedIn. Focus on Value Creation: Understanding and articulating the value you provide is key to attracting and retaining clients. It’s important to ensure your offerings genuinely meet the needs of your audience and deliver tangible results. BEST MOMENTS “I have this deep-rooted belief that it’s easier to go for it than not.” – Georgia “You’re sitting on a goldmine, but it’s not just going to magically appear in front of you.” – Georgia “If you’re not upsetting some people, if you’re not being controversial, then you’re not doing a good job.” – Georgia “I think a lot of the time, if you’re struggling to think of what to write on LinkedIn, go and get some stories.” – Georgia GEORGIA ST JOHN SMITH'S INFORMATION https://sancti.co.uk/speaking-partnership https://www.linkedin.com/in/georgiastjohnsmith/?originalSubdomain=uk instagram.com/georgiastjohnsmith/?hl=en https://www.youtube.com/@georgiastjohn-smith4533/videos HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠⁠Aliya Musa⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.

In todays episode Aliya and Kelly speak to entrepreneur Sarah Pittendrigh who shares her remarkable journey from bankruptcy to building multiple successful businesses. Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels. Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices. KEY TAKEAWAYS Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success. Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement. Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results. Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around. Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done. BEST MOMENTS Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?" Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home." Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste." Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are." Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities." SARAH PITTENDRIGH INFORMATION https://www.simplybowsandchaircovers.co.uk/ https://sarahpittendrigh.com/ https://www.instagram.com/sarahpittendrigh/ https://www.youtube.com/@sarahpittendrigh @samanddusty https://www.instagram.com/samanddustyknitwear/ https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/ HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.

In this episode, Aliya & Kelly talk with Dorian Kominek, an innovative entrepreneur and channel partnerships specialist from Calgary, Canada. Dorian shares her journey as a young entrepreneur, starting with a candy business in high school, and discusses the importance of empathy and understanding when selling ideas to others. KEY TAKEAWAYS Understanding Channel Partnerships: Channel partnerships involve enabling other businesses to sell your product on your behalf, creating a "force multiplier" for sales efforts. This approach can significantly scale a business by leveraging the networks and resources of partner companies. Empathy in Selling: When selling ideas or products, it's crucial to have empathy and understand the needs of your audience, whether they are family, team members, or potential customers. This understanding can lead to better buy-in and more effective communication. Iterative Idea Communication: It's important to communicate ideas in a step-by-step manner, guiding others from the initial concept to the final vision. This helps prevent overwhelm and ensures that everyone is on the same page, facilitating better collaboration and understanding. Leveraging Technology for Scaling: Female founders should be cautious about their tech stack, opting for established tools that offer integrations and long-term support. Automation tools, like Zapier, can streamline processes and reduce manual work, allowing for more efficient scaling of services. Continuous Innovation and Curiosity: Embracing a mindset of curiosity and problem-solving is essential for entrepreneurs. Engaging with potential customers early on to validate ideas can lead to better products and services, while also fostering a culture of innovation within the business. BEST MOMENTS "Channel partnerships have to do with selling... you're enabling your partners to sell on your behalf." "I think it requires the same type of ingenuity and opportunity identification and persuasion skills and passion and creativity." "You need to remember the people you're communicating to are brand new to the idea." "I think taking an Occam's razor approach and being very careful about the tools you adopt is important." "There's always like another candy store in a locker to start." DORIAN KOMINEK INFORMATION https://www.linkedin.com/in/drkominek/?originalSubdomain=ca http://www.dorianrkominek.com/ http://http/thesect.ca HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠

Today, Aliya & Kelly look back on the pivotal moments that shaped their careers and entrepreneurial paths. Aliya recounts her unexpected entry into law, driven by a determination to defy gender stereotypes, and her subsequent transition into various business ventures, including a successful chiropractic centre. Kelly reflects on her early entrepreneurial experiences, starting from a young age, and the lessons learned through her diverse roles in financial services and marketing. Together, they explore the importance of resilience, the value of listening to customers, and the significance of effective marketing in driving business success. KEY TAKEAWAYS Embrace Your Journey: Aliya & Kelly talk about the importance of understanding and sharing their personal journeys in entrepreneurship, highlighting that every experience contributes to their current success. Value of Early Experiences: The early entrepreneurial experiences, such as winning a business competition at a young age, can shape one's future career path and instill a strong work ethic and business acumen. Importance of Customer Care: Building strong relationships with customers and being responsive to their needs is crucial for business success. Listening to feedback and adapting services accordingly can lead to long-term contracts and customer loyalty. Navigating Challenges: Setbacks, such as economic downturns, are common in business. Resilience and the ability to pivot are essential for overcoming obstacles and achieving growth. Marketing as the Engine of Business: Effective marketing is portrayed as the foundation for generating sales. Understanding the distinction between marketing and sales can help entrepreneurs create a sustainable business model that attracts and retains customers. BEST MOMENTS "I forged my National Insurance card and age then, and I won a contract with Barclays Bank." - Kelly "I think the pain from school really came from lessons and not being able to kind of get why everything was academic." - Kelly "I realised that I probably I'm a sort of frustrated business person." - Aliya "I learned an awful lot from him. And we started our first business together, which was a healthcare business." - Aliya "I think people get very confused about sales and marketing because it's talked about like that, sales and marketing." - Aliya HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.

Aliya & Kelly engage in an inspiring conversation with Kirsty Davis-Chinook, affectionately dubbed "Kick-Ass Kirsty." They delve into Kirsty's journey in the manufacturing sector, where she has navigated the challenges of traditional leadership styles to champion progressive, inclusive practices. Kirsty shares her mission of promoting women in the metal industry, highlighting the importance of equity and collaboration between genders. KEY TAKEAWAYS Embrace Progress Over Perfection: It's important to put ideas out into the world and refine them later. Waiting for perfection can lead to missed opportunities and regrets. Visibility Equals Impact: Being visible is not about ego; it's about making a positive impact on others. Sharing experiences and insights can inspire and help others in their journeys. Diversity of Thought is Crucial: Bringing together individuals with different backgrounds and perspectives leads to better problem-solving and innovation. This diversity can significantly enhance a company's performance. Individuality in the Workplace: Allowing employees to express their individuality, whether through attire or personal expression, fosters a more comfortable and productive work environment. Happy employees are better contributors. Leadership is Evolving: Effective leadership requires continuous evolution and adaptation. Leaders should strive to create a supportive environment that encourages open communication and collaboration among team members. BEST MOMENTS "I think it's really important to do that. And I think particularly after COVID, a lot of people really started to look at their work-life balance." - Kirsty "It's about progress, not perfection. Put it out there and get it right later." - Kirsty "If you are only recruiting 50% of the population to fill your skills gap, you're missing out on the other 50% who can come in with that diversity of thought." - Kirsty "It's not about you, it's about them. It's about what they want to get out of it." - Aliya "You can't build those relationships if you're not putting yourself out there." - Kirsty KIRSTY DAVIES- CHINNOCK INFORMATION https://kirstydavieschinnock.com/ https://www.linkedin.com/in/kirstydaviespps/?originalSubdomain=uk HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠

Aliya and Kelly interview Suzi Gray, the Amazon number one bestselling author of "Brand the Way You Think." Suzi shares her unique perspective on branding, emphasising the importance of differentiating oneself by focusing on the way one thinks rather than just what one does. She discusses the concept of "genius hoarding," where individuals fail to recognise and share their valuable insights, and offers a methodology to help uncover and articulate these ideas. The conversation delves into the significance of thought leadership, the power of authenticity, and the role of trust in building a personal brand. Listeners are encouraged to explore their own thoughts and perspectives, ultimately leading to a more profound connection with their audience and a more fulfilling entrepreneurial journey. KEY TAKEAWAYS Branding Beyond What You Do: To truly differentiate yourself, focus on branding the way you think rather than just what you do. This approach helps establish a unique voice and thought leadership, making competition less relevant. Trust in Your Ideas: Many individuals hoard their insights, believing they are not valuable. It's essential to trust yourself and share your thoughts openly, as this can help close the trust gap with potential clients and create deeper connections. Exploration and Feedback: Finding your unique perspective involves exploring your thoughts and ideas. Engaging in conversations with trusted individuals can provide valuable feedback and help identify what resonates with others. Simplicity vs. Depth: While simplifying complex ideas can be beneficial, it's important not to oversimplify your message. Sharing deeper insights can create a stronger connection with your audience and attract clients who appreciate your unique perspective. BEST MOMENTS"When you brand what you do, there will always be competition. But when you brand the way you think, competition becomes irrelevant." - Suzi"It's fascinating that you say this because Kelly and I often have these conversations... we go, oh my gosh, that's really an interesting way of seeing things." - Aliya"You're sitting on a gold mine, but you're going to keep it locked? Or are you going to actually share some of this gold with the world publicly?" - Suzi"This process feels like it unlocks them because unlocking their brain and their brilliance and the way they think... it deepens them." - Kelly HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠https://www.linkedin.com/in/caremetrics/⁠Aliya Musa⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠https://www.facebook.com/aliya.musa.5/⁠ This Podcast has been brought to you by Disruptive Media.

Aliya & Kelly are joined by Alex Bull personal trainer and creator of Studio Tarw. Alex discusses the journey of building a personal training business and creating a supportive community within a gym environment. Alex teaches us how her studio attracts clients by embodying an energetic and encouraging cheerleader persona, emphasising the importance of celebrating milestones and fostering connections among members. highlight their focus on reaching individuals who may not currently have a gym membership but are seeking a positive and motivating space to invest in themselves. Alex illustrates how they have successfully cultivated a welcoming atmosphere that prioritises personal growth and camaraderie over traditional fitness metrics. KEY TAKEAWAYS Creating a Safe Space: The personal training business focuses on providing a supportive environment where clients can ask questions and make mistakes without fear of judgement. Energetic Coaching Style: The approach is centred around being a cheerleader for clients, encouraging them to believe in their potential and celebrating their efforts rather than just their achievements. Community Building: Emphasis is placed on fostering a strong community within the gym, where milestones are celebrated collectively, enhancing motivation and connection among members. Target Market Identification: The ideal client is someone who may not currently have a gym membership but has the disposable income and desire to invest in their health — often seeking a supportive environment to start their fitness journey. Experimentation and Adaptation: The process of building the brand involves trying new ideas, such as celebrating milestones with balloons and goodie bags, and being open to adjusting strategies based on what resonates with the community. BEST MOMENTS “I realised that what I offered them was a safe space to ask questions, get things wrong, have someone... I totally believe in people.” “I’m looking for the person who’s sat in their office, probably about to order Deliveroo from their phone.” “I want to celebrate people, and I want people to celebrate everyone... how can that translate to create a community inside a gym?” “You can never be sure, can you, until you try it.” “The fact that you turned up and you tried — that’s ten points. That’s what I care most about.” ALEX BULL INFORMATION https://studio-tarw.com/ https://www.linkedin.com/in/alexbull-studiotarw/?originalSubdomain=uk https://www.instagram.com/thisisalexbull/?hl=en-gb HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠ Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by  Disruptive Media.

Aliya & Kelly interview Jayne Morris, author of "Burnout to Brilliance." Jayne discusses the complexities of burnout, particularly among female founders who often over-function and set high expectations for themselves. Jayne unpacks the nuances of burnout, it is not solely an individual issue but a systemic one influenced by societal pressures and workplace dynamics. Listeners are encouraged to recognise the signs of burnout in themselves and their teams, and to prioritise self-care and community support. KEY TAKEAWAYS Understanding Burnout: Burnout is often misunderstood and can manifest in various ways, including emotional, behavioral, and physical symptoms. It's crucial for individuals, especially female founders, to recognise the signs of burnout in themselves and their teams. Impact of Modern Life: The pressures of modern life, including constant connectivity and societal expectations, contribute significantly to burnout. The normalisation of over-functioning and the hustle culture can lead to unsustainable work practices. Community and Vulnerability: Building a supportive community of fellow female founders can help combat feelings of loneliness and isolation. Sharing vulnerabilities and experiences with others who understand the challenges of entrepreneurship can foster connection and support. Systemic Issues: Burnout is not solely an individual problem; it is influenced by systemic factors within organisations and society. The pressure to constantly improve and achieve can lead to a cycle of overwork and depletion if not addressed at a systemic level. Prioritising Wellness: Emphasising wellness over relentless growth is essential. Founders should focus on creating a business environment that nurtures well-being, allowing for deeper connections and a more sustainable approach to success. BEST MOMENTS "When we're over-functioning, we're often not aware that we're doing that because we've normalised that way of functioning. It's not optimal." - Jayne "People throw the term burnout around and we have a rather fixed view of that. But what you've brought in there is a nuanced journey through burnout." - Aliya "Burnout is essentially stress that's been ongoing, but hasn't been managed. There are contributing factors to burnout that's not always solely about the individual." - Jayne "We want to have connections with people that we see outside of the four walls where we live, and workplaces often are those for people." - Kelly "If we don't change the systems that people go back into after burnout, they'll only just burn out again because we keep putting the pressure on." - Jayne JAYNE MORRIS https://amzn.eu/d/6ykTvei https://www.jaynemorris.com HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by Disruptive Media.

In this episode Aliya & Kelly chat with Antra Getzoff "godmother of cryotherapy," who shares her remarkable journey from arriving in the U.S. with just two suitcases to establishing a multi-million-pound business in the wellness industry. Antra discusses the importance of self-leadership, the challenges of entering a foreign market, and the significance of having "shiny eyes" when selling a product or service. KEY MOMENTS Self-Leadership is Crucial: Mastering self-leadership and maintaining a positive mindset are essential for entrepreneurs before they can effectively sell their products or services. The Importance of Community: Building a local community and connecting with like-minded individuals can provide invaluable support and accountability, helping to navigate the challenges of entrepreneurship. Pivoting is Key: The concept of "never give up" should be balanced with the ability to pivot. Entrepreneurs should remain open to changing their approach if something isn’t working, rather than stubbornly persisting in a failing strategy. Focus on Systems for Scalability: Establishing solid systems and processes is vital for creating a business that can operate independently of the owner. This foundation is necessary before considering scaling or expanding the business. Seek Relevant Mentorship: Finding mentors who have successfully navigated similar paths is crucial. Learning from those who have achieved what you aspire to can provide practical insights and guidance tailored to your specific goals. BEST MOMENTS "I may not make decisions very spontaneously, but once I have made the decision, I'm not looking back." - Antra "The more valuable you are for your business, the less valuable your business is." - Antra "Never give up does not mean never give up banging the wall; it means keep your senses open and look for a door around the corner." - Antra "You must not lose your sanity and yourself in the process of growing anything." - Kelly "Find somebody who has done exactly what you want to do and filter their advice through your own lens." - Antra ANTRA GETZOFF INFORMATION https://www.facebook.com/antra.getzoff/ https://de.linkedin.com/in/antragetzoff https://www.collectiveinkbooks.com/o-books/authors/antra-getzoff https://www.instagram.com/antra.getzoff/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/ ⁠ This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠⁠

Aliya & Kelly sit down with Jeannette Linfoot, an ex-corporate CEO turned entrepreneur. Jeanette shares her journey from leading major companies like TUI and Saga to establishing her own training academy, Brave Bold Brilliant. KEY TAKEAWAYS Purpose-Driven Success: Discovering and aligning with your purpose is crucial for success. Taking time to reflect on personal values and goals can lead to a more fulfilling career path. Transitioning from Corporate to Entrepreneurship: Moving from a corporate role to entrepreneurship involves embracing risks and seeking financial freedom, flexibility, and the ability to design a life that aligns with personal passions. Importance of Team Dynamics: Building an effective team is essential for scaling a business. Leaders should focus on hiring the best talent, maintaining professional boundaries, and being prepared to have difficult conversations when necessary. Valuing Yourself and Your Offerings: Many women struggle with self-valuation and pricing their services. Continuous personal development, practice, and positive self-talk are vital for building confidence in negotiations and sales. Navigating Digital Noise: In a crowded digital landscape, it's important to maintain clarity and focus. Founders should prioritise their time and energy effectively, leveraging social media without letting it overwhelm their core business activities. BEST MOMENTS Jeanette: "You can only create a life by design if you're clear on your why and what's important to you." Jeanette: "If you do not build the best team around you, you are seriously restricting your ability to scale up." Kelly: "I think a lot of female founders have trouble valuing themselves and asking for that money." Jeanette: "Selling is serving. If you've got an amazing product or knowledge that's going to help someone else, then it can make a difference to people." Jeanette: "Every day is a school day. The more you step up, the more you grow your business, you're just going to have bigger numbers and bigger problems to deal with." JEANETTE LINFOOT INFORMATION https://www.jeannettelinfootassociates.com/ https://www.linkedin.com/in/jeannettelinfoot/?originalSubdomain=uk https://www.instagram.com/jeannette.linfoot/?hl=en HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠