Apologetic Pricing: Looking Back, This Was My Pricing Strategy – with guest Mandy Bronsil

Send us a textWelcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that  "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an  embedded "apology discount" factored into your prices.Does this strategy sound familiar to you?For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.Don't fret if this sounds familiar to you Mandy Bronsil, founder of B-inspired shares with us what she had to do to "break free" from that thinking and set herself up for success. Mandy talks about starting her business shortly before Covid hit and how that impacted what she had to do and the direction her business took.All that and so much more, enjoy!Podcast Highlights0:00 Intro1:17 Meet Mandy4:56 Why & how she started her business7:38 The first time pricing her offer9:50 Needing to shift the business12:55 Overcoming setbacks and challenges15:45 The importance of boundaries21:56 Today's takeaway & wrap upHow to reach Mandy:LinkedIn: https://www.linkedin.com/in/mandybronsil/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network