Apologizing is a Marketing Skill

Send us Fan MailIt's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important.Here is how I handle (or avoid mishandling) inevitable conflicts and misunderstandings in a way that is in integrity for me and my business.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.