Marketing Root Work Podcast

Send us Fan MailI rarely smile or laugh when I read most business marketing but when I do, I remember the company.And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing.The quality of delight, when done well, gives your marketing an edge.Episode Notes: Emily McGregor and PenguinCatIf you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailCommunity is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out with people I enjoy and who “get” me.And yet, there are times when a community which once served us no longer fits. This can feel so painful! It’s why I invited Jennifer Corbeau to share her wisdom on how she moved on from a community when she realized it was holding her back. And she left with grace and a sense of completion.Jennifer Corbeau is a guide, teacher, and catalyst who leads women on transformative travel retreats. Learn more about Jennifer’s work on her website. SpiralPathJourneysIf you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.What do you do?!I share a super awkward situation which (thanks to good advice) I was able to repair.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailJason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?Jason’s agency, Digital Niche Agency, provides strategic and marketing services to help smaller ventures attract investors using the crowdfunding framework. Connect with Jason: https://www.digitalnicheagency.com/If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailThere is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client. This is huge when it comes to your marketing. You want to make sure you are always addressing how you are making a unique, measurable difference for your best clients. When you share successes, testimonials, etc. you are letting prospective right-fit clients know how you make a difference and success stories help prospective clients feel "they helped someone like me, they can help me as well."In this podcast I talk about how to learn what outcomes matter most to your client and how to measure progress.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailDear hoomansDo you know who the best marketers are?Cats!!We own the Internet and today your lucky because we will tell you some of our secrets!Love Mako, Lily, and JoeyIf you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailEven though I know better, I still find it difficult to charge a price which accurately reflects the value of my work. Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, no one would hire me. Ever.The good news is I've come up with a different perspective on how to talk about my prices which I'm sharing in this podcast.Hope you find this helpful!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailMost of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.For one thing, I like drinking wine and talking with the owner of a winery was irresistible. The other reason I wanted to talk with Maddison is the success story she shares. In particular, the way in which she and her husband have fostered strong relationships with their local community and how those connections have helped their business thrive.The only bummer here is that Ve Oh Lay wines aren’t yet for sale outside of Canada. But Maddison assures me visitors are warmly welcomed should you decide to take a trip to their vineyards in British Columbia. Sounds like a great trip to me!Learn more about Ve Oh Lay Acres Winery & Farm here: www.veohlayacres.com/If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailHave you ever had this experience?You have a great program idea. People have even said "that's a great idea!"You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take.And yet, nada, bupkis. That awful void in which no one (or very few people) show any interest.What did you do wrong?Actually, it's not what you did. It's what you did NOT do. You didn't ask your prospective customers what they really want in a structured, objective way.Here's how I'm doing things differently so my new offer has a better chance of success.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailVideos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients.And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in order to have a video your audience finds engaging!Erika Jones of Intelligent Octopus knows all about taking messy raw video files and turning them into polished, highly engaging pieces for her clients. If you’ve been thinking about making a more significant commitment to creating videos, Erika is a great person to talk to.Connect with Erika on LinkedIn.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailSomething a lot of heart-led service providers complain about is how complex marketing is. They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely everything. They need a website, and content, and an active social media profile, and videos and podcasts.Whew! Marketing gets a lot easier when you focus on outcomes and you know which outcomes are the most important for your type of business. And that's what this podcast will cover.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailThere was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.It’s a seductive promise: learn more and you’ll have more money and success. It’s especially seductive if your success is based primarily on your reputation as an expert or your mastery of a particular skill.I’ve found, however, that after a point, what you know is far less important than who you are.Here's what I learned when a client engagement did NOT go well.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.In my our conversation with author and entrepreneur Judi Harrington, Judi shares lots of practical advice for turning dry, technical content into persuasive writing that your audience will enjoy reading and will act on.Learn more about Judi Harrington on her Substack, Judi 411.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.But ...The evidence says, yes, actually, people value my awkwardness. Why?Because my devoted fans say that they like how authentic I am. They feel they have permission to be their messy human selves with me and that's such a relief in business situations!Here's what I learned about appreciating what I consider one of my biggest liabilities.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailI’m a big fan of Deidre Woollard, Substack author of The Money Library. It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she navigates the very human tension between capitalism and what it means to be a thinking, caring human being.As the owner of a small business I am constantly navigating the uncomfortable middle ground between my profit imperative and my desire to make a positive difference. This conversation will give you some good questions to consider when it comes to your own middle ground.Hang out with Deidre at The Money Library on Substack.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailI don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers they received unless there was a clear benefit.When I get an email offer or read an offer online and the offer is filled with graphics and complicated sections, my brain just turns off. I barely get past the first paragraph and I'm gone.It's sad that the offer might be exactly what I've been looking for. Doesn't matter if I don't understand the offer and don't read it through.So what DOES work?In this week's podcast I'll share with you my favorite way to create an offer. I'll explain the six step process and share how I used this process to help a client create their offer.Read the complete offer here.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIn this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels. Barb’s book is quite successful. AND rather than jumping into creating offers and non-stop promotion, Barb learned she needed rest and self-care before she was ready to use her book for growing her coaching practice.Barb's website: https://barbhubbardcoaching.com/If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailLast year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself.My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work.In this podcast I share what I learned and how you, too, can and should articulate your super powers in your marketing.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailOne of the trickiest challenges I deal with is fully owning my value as a coach.This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.This is a part of myself that keeps saying Really? Can you actually charge people that much?When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he was offering was very valuable. I didn’t hear a hint of “I’m giving you a free session because I hope you’ll choose to become a paid client.” What I heard was from Harrison was he was genuinely interested in what I was doing in my business and to some degree he was assessing whether I was someone he wanted to coach.The conversation felt honest and constructive. I was so impressed, I asked Harrison if he would be a podcast guest and share his enrollment process in more detail. If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailA problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. It was a problem that I kept circling around like a kind of doom loop. Finally, I stopped because when I'm stuck in a doom loop it means something needs to change: I need to do more research or I need to think about the issue more expansively or something else.I did more research, I talked to clients and stakeholders, and I gave myself space to consider other alternatives.Here's what I learned and how I'm moving forward in the new year.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailOne of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.But not all events are created equal. To learn more about what goes into creating memorable, transformative events, I spoke with Heather Black, a speaking strategist and event expert.Heather has spent years learning what it takes to create successful, profitable events. In our conversation, she shares her success strategies many of which you can put into practice for your own events.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailPainful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. In this episode I talk about six ways you can reframe failure and use failure as a springboard to success.Not saying that you'll ever enjoy failing. You're human. But at least you'll learn to think of failure more as a useful teacher that helps you succeed with more wisdom.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.Of course you don’t! You want to make it as easy as possible!Ah, but what you don’t know can hurt you. More specifically there are dozens of hidden choke points people encounter that cause them to ignore your offers.My podcast guest, Blyth Ellsworth shines a gentle light on those “friction points” and offers clear, actionable steps for finding and removing them. Because what you don’t know CAN come between you and customer sales!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf there were only one question I could ask heart-centered business owners it would be this:What do you really want to create?Assuming it were absolutely possible.I love this question because it immediately blows past all the obstacles and things we don't want and shifts our focus on something wonderful; what we DO want.In this episode I talk about why a problem-focus doesn't get us what we want, what does get us what we want, and I offer you a fun exercise to try this process out.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailI often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. Leslie Boyce knows this better than most people. Over the course of her career Leslie has been a cabaret performer, owner of a local gym, and is now a business coach who helps women business owners get unstuck and level up their game.In this conversation Leslie and I discussed the challenges of business ownership, her experiences coaching women business owners, and trying to balance the challenges of entrepreneurship with being a loving mom.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailSomething I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes.And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. Here’s my experience helping a client identify their marketing mojo and how I helped them begin using their mojo.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailCoaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.For this reason I often find myself reluctant to ask people to pay me. Or when prospective clients push back on the price I quote, I cave pretty quickly.From the many conversations I’ve had with coaches, this is a common challenge.It’s also a common challenge for other process-centric professions: creative services, healing services, therapy and consulting just to name a few.For this reason I was fortunate to meet Harrison Moore. Now here’s what fascinated me about Harrison and his coaching practice.From the beginning I never had the slightest doubt that Harrison absolutely believes in the value of his coaching. His belief is not from a place of arrogance. It comes from a place of humility and an almost reverence for what coaching can create for his clients.He also holds coaching as a kind of sacred practice; that he has learned from and is passing on what he learned from his own coach.This humble but deep confidence in his coaching made a huge impression on me. I wanted to hold my coaching practice in the same way. I want to bring this level of professionalism and respect for what I do.In this podcast conversation, Harrison and I discuss his journey as a coach and what has helped him embody the values of his gifts and work.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you do fantastic work and help clients get results no one cares if you're a misfit.It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devoted fans they will be delighted to send more clients and customers your way because it feels good to tell people about someone who does great work. Period.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailWhen you are a great, trusted referral source, you have two very powerful social contracts working in your favor:You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in particular because people will want to give YOU referrals.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailMost of us think of life challenges as obstacles to creating a successful business.What if instead your challenge became a springboard to creating something instead?When she was diagnosed with a brain tumor, Cheyenne Dorsagno decided to use her experience to create an entirely new business so she could help others who are facing their death.Cheyenne’s experience is a true hero’s journey and we had a wonderful, inspiring conversation.Note: To connect with Cheyenne, email her [email protected] .If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailThis is really embarrassing for a me to admit as a marketing professional.I have a very hard time handling the praise people give me and my work.It's not a simple issue either. I can't think or talk myself out of this issue.Perhaps you can relate? Or there's something else that makes success hard for you to own?In this podcast I talk about my journey and what I'm doing to create an identity that can embrace success. Time to leave my cozy cave.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailNothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up.But finances and the numbers are an extremely important part of owning a business. Your reluctance to look at the numbers has a negative impact on all parts of your business health!To help me sort this out, I talked with Hailey Fernelius. Hailey is a bookkeeper and somatic money coach for entrepreneurs. Her area of expertise is helping clients with the issue of scarcity thinking so they can create the thriving businesses they desire.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIt might surprise you (it surprised me) that we choose the role of victim a lot more than we realize. It's quite normal to wish we could just win the lottery and all our problems would be solved. It's normal to want to be saved by a big, cool person in our field; it's normal to assumed we're doomed (unless we're saved); it's normal to blame evil forces in the world. If you're human you do these things. I do.The problem is that staying stuck in a victim role automatically puts us at a disadvantage. And honestly, we disrespect our innate talent and agency as human beings. Not saying that choosing empowerment is easy but when we do, we enable ourselves to play a much larger game and to make the positive difference we long to make.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you're like many service-based business owners I talk with, finding ways to stand out to your right-fit clients is always a challenge.I had a great conversation with Emily McGregor of PenguinCat Creative about how her agency uses humor and storytelling to create unique marketing that gets attention and conversions.Want to find out what "Mullet Marketing" is? You'll have to listen to find out!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailWe know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us.And at the same time it feels very, very challenging to stand out in this very noisy, cluttered virtual marketplace in which there are so many people making claims similar to ours.How do our right-fit clients find us? How do we find them?There is an invisible marketplace that doesn’t exist on social media. Search bots can’t find this marketplace because it never gets to the Internet.But you know someone right now who wants to send you a great fit client.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIt seems absurd that anyone would fear success. As small business owners everything we do is in service to creating sustainable business which empower others.And yet I, myself, often experience episodes of pure panic when someone says “yes” or when a Substack post gets an enthusiastic review. Seriously, I’ve yet to read a positive testimonial written by one of my clients! Fortunately I had the opportunity to interview Laura Gates-Lupton, a self-described “Financial Feminist”, about how she sees fear of success show up in clients and how she helps them learn to embrace their power and prosperity.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailThere are influencers out there who will tell you owning a business is a no-brainer. Just enroll in their $25,000 course and the money will roll in while you sip cocktails on the beach.The money is rolling for them. The money will not be rolling in for you.Small business ownership is the essence of adventure. Owning a small business is confusing, uncomfortable, and risky as is any true adventure. It is not a vicarious, entertaining adventure like reading the Hobbit. YOU are Bilbo entering Mirkwood Forest. In this week's episode I share my thoughts on the topic of whether owning a small business is worth it.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you’ve been in the entrepreneurial realm for more than a nano-second, you’ve no doubt heard the seductive promises of passive revenue. Write a book or create a course and your evergreen content is out there for millions of eager people to buy. You can lay on a beach in some tropical paradise and the money will roll in like magic.Ah that it would be so!This week I spoke with Dr. Catrina Mitchum, founder of Catrina Mitchum Learning Design about what it really takes to create a high quality course that grows your revenue and reputation as an expert in your field.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailWe don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement.But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, we create messy, avoidable problems for ourselves and our business.In this podcast I share how I was out of integrity with a particular business situation and what I did to get back into integrity.Restoring integrity is not comfortable but our business work so much better when everything is in harmony especially when it comes to our standards and boundaries!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailI probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference.Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible...and safe.A strong resilient "root system" is the key to creating the business and difference you desire in the world. Here I share the experience and practices I use to keep my own root system strong.We live in a world that feels like it is conspiring to keep us from succeeding. A root system is my favorite form of constructive resistance.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailA common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someone up for my one on one coaching package. That's a lot of conversations to have.Fortunately, it CAN be easier. I share my primary strategy which boosts my conversion rate from 10% to 50% +.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailThere are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few?Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate win-win relationships.Suzanne Culberg (20 + speaking engagements at summits) shares her experience and wisdom with me. In our conversation we discussed:Ways in which you may be asked to present at summits.How to identify summits that are in alignment with your business values.Benefits of summit speaking as well as the downsides.Specific things you can do to make speaking preparation as easy as possible.Learn more about Suzanne Culberg at SuzanneCulberg.comIf you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailAs a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message!It's not enough to be different. You need to be distinctive: different in a way your people care about.In this podcast I talk about my process for creating a provocative, distinctive message that cuts through the clutter and resonates with my ideal people in a way that inspires action.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailThere are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc.All of these help make us visible to potential clients and that's great. But without more direct contact over time, we will fail to create the trust and rapport people need in order to hire us.In this podcast I share what I'm doing in my own business to nurture and cultivate business relationships.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailWhen it comes to word of mouth marketing and referrals, one of most common questions people have is: How do I keep in touch with people in a way that doesn’t feel icky and transactional?To answer this question, I talked with Suzanne Culberg who has a very manageable process for keeping in touch with business contacts. I like Suzanne’s approach because it is human, intuitive and effective.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailI deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win.In this episode I share how my attitude and practice around play and resting have changed over the years. And how I've learned to honor my need for rest before I turn into a burned out crispy critter.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailI do not believe AI will put all content creators out of business.However, lot of content creators are stressed out because they’re worried about being replaced.As result they are more cautious about what they create because they don’t want to unnecessarily offend people. They don’t want to lose readers.The delicious irony is when we are more cautious, our content become a lot more bland, like something anyone could create; like the stuff AI creates.The challenge for all of us is to create content that only we can create. This requires us to be more messy, quirky, and original. Not less.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailA recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients.And yet, conversations I've had with these business owners reveals despite the benefits of word of mouth marketing, they tend not to put much time and effort into tending referrals.There are good reasons people avoid word of mouth marketing: it takes time, feels icky (leads groups), and no one wants to ask people for support.I share some strategies I use to make word of mouth marketing less awkward, more fun and more rewarding.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailLike a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time. The problem was, their amazing method worked for people like them, people who loved to sell and promote themselves. I would say what works for dogs (people who love to sell) doesn't work for cats (people who would rather crawl on broken glass than sell).Inky the Cat is my humorous take on this experience. Enjoy!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan MailIf you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.This is one of the biggest concerns I hear from the people I work with.And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?"Please resist this advice.A response that attracts ideal clients and elicits a "yes" is one that directly addresses an acute client need in a way that is heart-felt and authentic.I talk about how to create a response that cuts through the noise in this podcast.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.